What should you look for when choosing?
Start with the type of bread you want and the flavour your child enjoys. Then check the packaging and how much preparation is needed. If there’s an allergy or a specific school requirement, check that before considering other preferences.
| What to consider |
What to check when buying |
Who it matters to |
| Wholemeal as a staple |
Look for a wholemeal label and check the ingredients and nutritional information; don’t judge by colour alone. |
If I mainly want to pack wholemeal bread for everyday lunches, I want to be able to see what type of bread I’m buying. For around 37% of consumers, wholemeal is the top priority. |
| Flavour and texture |
Check whether sourdough, a fine texture, a firm crust or seeds suit your child’s preferences. |
If my child leaves coarse bread uneaten, I look for a texture they’ll enjoy without losing sight of the type of bread I want. Around 27% of consumers prioritise flavour and texture above all else. |
| Everyday packing |
Check the size, whether the bread is pre-sliced and what preparation is needed. If it’s fresh bread, check local availability too. |
On school days, I want to be able to pack bread in a way that fits our morning routine. For around 18% of consumers, convenience is the most important factor. |
| Allergens and requirements |
Read the allergen information for the option you’re considering and check the school’s requirements. |
If there’s an allergy or a specific school requirement, I first need to know whether this bread is suitable. For around 18% of consumers, this is the first thing they check when buying. |
Bread options on Joybuy
These options include wholemeal flatbread for a lunch that requires little preparation, and wholemeal sourdough round loaves that need to be baked and sliced before use. Choose based on the type of bread you want, the time you have for preparation and the allergen information.
Image unavailable
Souq Lebanese Bread Whole Wheat 6 P
This wholemeal flatbread is a good choice for a lunch that doesn’t require you to slice the bread. Before packing it, check the allergen information: the product details list wheat and gluten, and possible traces of soya and milk.
View on Joybuy
Image unavailable
Lekhaven Bakkerij Whole Wheat Country Round Bread, 2 × 550 g
This pack of two wholemeal round loaves is a good choice if you can prepare the bread in advance. Allow it to defrost, bake it and let it cool before slicing. Also check the allergen information for wheat and gluten.
View on Joybuy
Image unavailable
Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g
This 550 g wholemeal round loaf is a good choice if one loaf better suits your needs. It needs to be defrosted, baked and cooled before slicing. Also check the allergen information for wheat and gluten.
View on Joybuy
Frequently asked questions
What bread can I choose as the basis for a school lunch?
Wholemeal or brown bread is a good basis for a school lunch. The Netherlands Nutrition Centre recommends both types for this meal and points out that wholemeal bread in particular contains fibre, vitamins and minerals. Also consider whether your child enjoys the option you choose.
Is sourdough always wholemeal?
No. Sourdough describes how the bread is made; it doesn’t prove that it’s wholemeal. Look for an explicit wholemeal label and check the ingredients of the option you’re buying.
How do I check allergens in bread for school?
Check the label on packaged bread and ask for allergen information before buying unpackaged bread. The Netherlands Food and Consumer Product Safety Authority describes both ways of providing this information. Also check the school’s requirements for packed lunches.
Does every child need gluten-free bread?
No, there’s no general preference for gluten-free bread for school lunches. According to the Netherlands Nutrition Centre, someone with coeliac disease can’t tolerate gluten. If your child needs to avoid gluten, check the label and other allergen information for the specific bread.
Does all bread contain iodised baker’s salt?
No, you can’t assume that every type of bread is made with iodised baker’s salt. The Netherlands Food and Consumer Product Safety Authority describes bread baked with iodised salt as an important source of iodine in the Netherlands, but that doesn’t tell you which salt was used in an individual product. Check the product information or ask the baker.