What should you look for when choosing?
First decide whether you want to bake and fill it yourself or save time on preparation. Then check the croissant’s ingredients, as well as those of the filling you plan to eat with it.
| What to consider |
What to check |
Who it matters to |
| Baking and filling it yourself |
Check whether it is dough or a ready-to-bake product, and read the baking time and any defrosting instructions. |
If I want a warm croissant that I can slice open and fill myself, I’m happy to put in the preparation time. That freedom is the top priority for around 31% of consumers. |
| A quick savoury breakfast |
Check whether the croissant is ready to eat or needs cooking. For cheese varieties, compare the salt per portion too. |
When time is short, I want the croissant itself to add a savoury element. This is the most important consideration for around 31% of consumers. |
| Allergens and dietary requirements |
Read the ingredients, allergen information and ‘may contain’ statements on the packaging you choose. |
If I need to avoid gluten or another allergen, the product’s ingredients determine which croissants are suitable. This is the first thing around 23% of consumers consider. |
| Nutritional value if eaten regularly |
Compare fibre, salt and saturated fat per portion, including what you add as a filling. If you have questions about iodine, check the ingredients. |
If I often eat a croissant instead of bread, I want to know how it fits into my breakfast. This consideration takes priority for around 15% of consumers. |
For croissants, ‘medium sliced’ doesn’t necessarily tell you anything about the product’s shape. If you want to add plenty of filling to an unfilled croissant, check whether you can slice it open yourself after cooking; don’t assume it comes pre-sliced. Albert Heijn says its fresh croissant dough takes 12–15 minutes to bake at 200 °C. PLUS gives a defrosting step and different oven instructions for its small butter croissants. So follow the instructions on the packaging you buy.
For an average 45 g croissant, Voedingscentrum lists 1.1 g of fibre, 5 g of saturated fat and 0.53 g of salt, among other values. These figures don’t apply to every croissant: compare the nutritional information for your chosen variety per 100 g and per portion, especially if you’re adding cheese or another savoury filling.
Brands to consider
Dough, ready-to-bake products, and filled or gluten-free croissants can vary within the same brand. Check the product information for the variety you’re considering.
Albert Heijn
Albert Heijn offers fresh croissant dough, among other products, as well as a separate range of gluten-free croissants.
- The fresh croissant dough comes with cooking instructions; Albert Heijn says to bake it for 12–15 minutes at 200 °C.
- Check gluten, milk and other allergens for each product: the dough’s ingredients don’t apply to the whole range.
PLUS
PLUS offers small butter croissants, cheese croissants and a gluten-free Consenza croissant, among other products.
- The product information makes it easier to compare preparation steps, ingredients and nutritional values for each variety.
- The PLUS cheese croissant lists 11 g of saturated fat and 1.1 g of salt per 100 g; compare this with the portion you actually eat.
Consenza
PLUS lists the Consenza croissant as suitable for a gluten-free and wheat-free diet.
- Worth considering if gluten and wheat are the deciding factors in your choice.
- According to the product information, this croissant contains egg and soya and may contain sesame, lupin and nuts.
1 de Beste
Dirk lists 1 de Beste butter croissants as a ready-to-bake product, in a pack of four weighing 180 g in total.
- The number of croissants makes it clear which pack to choose for your breakfast.
- Check the packaging for allergen and nutritional information if you want to compare products.
Délifrance
Dirk lists a frozen pack of six Délifrance butter croissants, weighing 330 g in total.
- A multi-pack may suit you if you want to keep croissants for more than one breakfast.
- Read the instructions on the packaging before cooking, and check the allergen information there too.
Croissants on Joybuy
These two products suit different breakfast needs: a pack of croissants to bake and fill yourself, and a croissant for anyone looking for a savoury option with little preparation. For both, check that the shape and current packaging suit what you want to serve.
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SCHOOF Croissants, 4 pieces
An option if you want to bake croissants and then add your own savoury filling. The pack contains four croissants; check the baking instructions on the packaging, and don’t assume they’re already sliced open.
View on Joybuy
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Bakery Village Danish Croissant, 85 g
Worth considering if you’re looking for a savoury croissant that takes little preparation. The product name specifies 85 g; check the packaging for serving instructions, ingredients and nutritional information, and see whether its shape is suitable for filling yourself.
View on Joybuy
Frequently asked questions
Can I buy a ‘medium sliced’ croissant to add a savoury filling?
Don’t assume a croissant is pre-sliced unless the product information specifically says so. If you want to add your own filling, choose an unfilled variety and check whether you can slice it open yourself after following the cooking instructions.
What should I look out for if I need to avoid an allergen?
Read the allergen information for the specific product before buying, even if it’s labelled ‘gluten-free’. Allergen information for pre-packed products is shown on the label; for unpackaged croissants, ask the seller for details. The Netherlands Food and Consumer Product Safety Authority explains these ways of providing information.
Is a croissant every day comparable to wholemeal bread?
Not if you mainly want to maintain the fibre content of your usual bread-based breakfast. Voedingscentrum lists 1.1 g of fibre for an average 45 g croissant and describes wholemeal and brown bread as nutritious grain products. For your own breakfast, compare the croissant you choose, the portion and the filling.
Does a croissant always contain iodised baker’s salt?
No, don’t assume that it does. Voedingscentrum says using baker’s salt in bread isn’t compulsory. If iodised salt content matters to you, check the ingredients list for the specific croissant.