Who is this for?

Shopping for Vlaggetjesdag

Looking for rye bread to serve with Hollandse Nieuwe or other savoury snacks, and choosing a pack that suits the number of people eating. According to Stichting Vlaggetjesdag Scheveningen, the event celebrates Hollandse Nieuwe herring.

Looking for a particular texture

Want to know whether the grainy Frisian style or a Brabant version made with ground rye is a better match for your chosen topping. Van Dijk's Roggebrood explains the difference in how they are made.

Checking labels for everyday eating

Checking the ingredients, allergens and nutritional information on the specific pack. Baker’s salt may also be worth checking for: according to the Voedingscentrum, using it in bread is not compulsory.

What should you look for when choosing?

Work out how much rye bread you need and what texture you’re looking for. Then read the label on the pack you’re actually planning to buy.

What to consider What to check when buying Who it matters to
Pack size Check the net weight and storage instructions for an opened pack. If I’m serving rye bread with a herring snack, I want a pack that suits the number of people eating. For around 25% of consumers, getting the right quantity is the top priority.
Texture Check the product style: Van Dijk's Roggebrood describes Frisian rye bread as made mainly from cracked rye grains, and Brabant rye bread as made from ground rye. With savoury toppings, I want to be able to choose between a grainy and a less grainy style. Around 25% of consumers give texture top priority.
Ingredients and allergens Read the ingredients list and allergen information for the exact product; don’t assume it’s gluten-free. If I need to watch out for rye, wheat or other gluten-containing grains, I want to know what’s in the pack. For around 25% of consumers, checking the label is their first priority.
Nutritional information Compare the fibre per 100 g and, if it matters to you, check whether baker’s salt is listed in the ingredients. For everyday use, I want to compare the nutritional information on different packs. This is the most important factor for around 25% of consumers.

Common mistakes

  • Assuming all rye bread is the same

    According to Van Dijk's Roggebrood, Frisian and Brabant rye bread differ in how the rye is processed. The style name alone doesn’t tell you anything about the other ingredients.

    Choose the texture you want for your toppings, then read the label for the specific variety.

  • Expecting every pack to contain baker’s salt

    According to the Voedingscentrum, bread doesn’t have to be made with baker’s salt. So a general statement about bread won’t tell you which salt is in your rye bread.

    Check the ingredients list if baker’s salt is relevant to your choice; ask the baker if you’re buying unpackaged bread.

  • Assuming rye bread is gluten-free

    Rye is a gluten-containing grain. The Bolletje Fries Roggebrood reviewed also lists wheat.

    Read the allergen information on the specific pack, and don’t treat ordinary rye bread as a gluten-free alternative.

Brands to consider

Van Dijk's Roggebrood

A brand to consider if you want to choose between Frisian and Brabant rye bread styles.

  • According to Van Dijk's Roggebrood, its Frisian style is made mainly with cracked rye grains, while the Brabant style is made with ground rye.
  • Check the ingredients and nutritional information for your chosen variety separately.

Bolletje

A useful option if you want to look at Frisian rye bread and its label information.

  • Bolletje describes its Fries Roggebrood as made with 100% wholegrain rye.
  • This product also lists wheat and gluten-containing grains; check the allergen information.

Smaakt

A brand to consider if you’re specifically looking for organic rye bread with linseed.

  • The organic rye bread variety described contains linseed.
  • Don’t assume that the organic label means baker’s salt has or hasn’t been used; check the product label.

FINEST BAKERY

An ALDI brand with a rye bread pack described as weighing 500 g.

  • The pack mentioned has a net weight of 500 g.
  • Check the ingredients, allergens and nutritional information on the specific pack before comparing varieties.

Jumbo

A own-brand range with several rye bread varieties, including Tarwe Roggebrood Oberländer and Mehrkorn.

  • The individual variety names help you identify which product label to check.
  • Don’t assume these varieties are the same as Frisian rye bread without checking the ingredients.

Rye bread on Joybuy

This 500 g pack is one option to consider for serving with savoury toppings or for everyday use. Check the pack to see which ingredients and nutritional information matter for your choice.

Bolletje rye bread loaf, 500 g pack

Bolletje Roggebrood Bol – 500 g

A pack of rye bread to consider for serving with savoury toppings. The product description lists rye and gluten-containing grains; read the allergen information on the pack.

Check the pack for the fibre content and whether baker’s salt is listed if those details matter to your choice.

View on Joybuy

Frequently asked questions

Is rye bread gluten-free?

No, rye is a gluten-containing grain. The Bolletje Fries Roggebrood described also lists wheat; check the allergen information for each product.

Does all rye bread in the Netherlands contain baker’s salt?

No. According to the Voedingscentrum, bread doesn’t have to be made with baker’s salt. Check the ingredients list for the rye bread in question if you want to know whether it has been used.

Should I choose Frisian or Brabant rye bread with a herring snack?

Choose the texture you’d like to serve: according to Van Dijk's Roggebrood, Frisian rye bread is made mainly from cracked rye grains, while Brabant rye bread is made from ground rye. Which one goes best with herring is a matter of taste.

How should I store an opened pack of rye bread?

Follow the instructions on the packaging of the product you’ve chosen. They’ll tell you how to seal and store the pack after opening; don’t assume the instructions are the same for every variety.