Who is this choice relevant to?

Buyers looking for fibre

For anyone putting together an office lunch and looking for rye bread with wholegrain ingredients and fibre content that can be compared on the packaging.

Buyers catering for fussy eaters

For anyone who wants to offer a lighter-tasting, lighter-coloured option alongside darker rye bread. Jumbo describes its listing for Bolletje Light Wholegrain Rye Bread as lighter in taste and colour.

Shared lunch stock coordinators

For anyone who needs to check the allergens on the label in advance, decide how the bread will be shared and choose where opened packs will be stored.

What should you look for when choosing?

First decide whether wholegrain ingredients or a lighter taste matters most. Then check the allergens and storage instructions on each pack you choose.

What to consider What to check before buying Who it matters to
Wholegrains and fibre Check which grains are wholegrain and compare the fibre per 100 g on the packs you are considering. When choosing rye bread for lunch, I want to be able to compare the ingredients and fibre content. Around 50% of consumers prioritise wholegrains and fibre.
Lighter taste Check the grains listed on the label; don’t judge the ingredients by words such as light or brown alone. For colleagues who might leave darker rye bread uneaten, I also want to offer a lighter-tasting option. Around 30% of consumers prioritise a more approachable taste.
Shared stock Check the allergens and storage instructions on the current pack, and make sure there is space in the fridge. When several colleagues are sharing a pack, I want to be able to pass on allergen information and store opened bread properly. Around 20% of consumers prioritise this practical planning.

Common mistakes

  • Taking “light” or “brown” as a complete product description

    A lighter rye bread can still contain wholegrain rye and wheat. Its colour and name don’t tell you how much fibre or salt that specific bread contains.

    Compare the ingredients and nutritional information per 100 g on the packs you are considering.

  • Guessing allergens from the style of bread

    The listed Bolletje varieties contain rye and wheat. The product information for the listed TastyBasics rye bread names rye and possible traces of sesame, milk and nuts.

    Check the current label for each variety before sharing allergen information with colleagues.

  • Opening several packs at once

    For opened light rye bread, Voedingscentrum recommends storing it in the fridge for up to two weeks. Check the pack for storage advice for other varieties.

    Only open another pack when you need it, and reseal opened bread as directed on the label.

    Bread that isn’t used in time can go to waste.

Brands to compare

Bolletje

Albert Heijn lists Bolletje Frisian Rye Bread; Jumbo also lists a light wholegrain rye and wheat variety.

  • For its Frisian Rye Bread, Albert Heijn lists 56% wholegrain cracked rye and 9.1 g of fibre per 100 g.
  • Ingredients vary by product. Also check the allergens and availability of the specific bread at your chosen retailer.

TastyBasics

Joybuy’s product information describes a rye bread made with wholegrain cracked rye, supplied in a pack of nine.

  • The product information lists 60% wholegrain cracked rye and 9.6 g of fibre per 100 g.
  • The product contains rye; check the current pack for allergens and possible traces.

Brood van Soma

PLUS lists various rye breads and rye and wheat varieties from Brood van Soma, including Oberländer.

  • The different bread styles make it worth comparing the ingredients of each variety.
  • Check the grain proportions, nutritional information and allergens on each individual pack.

Products for different lunch choices

The order reflects three different office lunch choices, not a comparison of overall product quality. The product listings are from Albert Heijn, Joybuy and Jumbo.

Position Product Features Why it’s included Platform
1 Bolletje Frisian Rye Bread 500 g 56% wholegrain cracked rye; 9.1 g of fibre per 100 g. An option for anyone prioritising wholegrain rye and comparable fibre information, according to Albert Heijn’s product listing. Albert Heijn
2 TastyBasics Rye Bread, 9 pieces 60% wholegrain cracked rye; 9.6 g of fibre per 100 g. A second rye option in a pack of nine, according to Joybuy’s product information. Joybuy
3 Bolletje Light Wholegrain Rye Bread, 9 pieces, 500 g Wholegrain rye and wholemeal wheat flour. A lighter-tasting, lighter-coloured option according to Jumbo’s product description; check availability at your chosen retailer. Jumbo

Wholegrain rye bread on Joybuy

These products suit anyone choosing wholegrain rye bread for a shared office lunch. If you’d also like to offer a lighter rye and wheat flavour, compare the ingredients of a separate variety.

TastyBasics Rye Bread, 9 pieces

TastyBasics Rye Bread, 9 pieces

For an office lunch where wholegrain rye and the fibre content of the bread you choose matter.

According to Joybuy’s product information: 60% wholegrain cracked rye and 9.6 g of fibre per 100 g. Check the current pack for allergens and possible traces.

View on Joybuy
Bolletje Rye Bread Loaf, 500 g

Bolletje Rye Bread Loaf, 500 g

For anyone who wants to offer sliced rye bread made with wholegrain ingredients at lunchtime.

According to Joybuy’s product information: 56% wholegrain cracked rye and 9.1 g of fibre per 100 g. The product contains rye and wheat; also check the storage instructions on the pack.

View on Joybuy

Frequently asked questions

Is light rye bread the same as white bread?

No. The light Bolletje variety described by Jumbo contains wholegrain rye and wholemeal wheat flour. For other products, check the ingredients list and nutritional information rather than judging by colour alone.

Can I assume that every variety of rye bread contains the same allergens?

No. The listed Bolletje products contain rye and wheat, while TastyBasics’ product information also mentions possible traces of sesame, milk and nuts. For a shared lunch, use the allergen information on the current pack of each variety.

How should I store opened light rye bread at the office?

Voedingscentrum recommends keeping opened light rye bread in the fridge for two weeks, or in the freezer for one to three months; freezing may affect its quality. Also follow the storage instructions on the pack for the specific product.

Does all rye bread contain iodised baker’s salt?

You can’t tell from the product name. Check the ingredients on the pack you choose, or ask the manufacturer which salt is used in that product.