What should you look for when choosing?
First decide whether you want a soft slice or a crunchy base for lunch. Then compare the labels of products that suit the occasion.
| What to consider |
What to check when buying |
Who it matters to |
| Type of bread for toppings |
Check whether the pack says sliced rye bread or crispbread, and whether you want to add the toppings in advance. |
I want a soft, easy-to-cut slice that can hold plenty of toppings. This type of bread is the top priority for around 42% of consumers. |
| Taking something crunchy with you |
Check the product type and storage advice if you’re carrying crispbread separately from your toppings. |
When I’m on the go, I prefer to keep my toppings separate until I’m ready to eat, so I can choose a crunchy base. Around 25% of consumers give this the highest priority. |
| Label and nutritional value |
Compare ingredients, allergens, fibre and salt per 100 g and per serving; check separately for yeast and iodised salt if they affect your choice. |
When choosing my lunch, I mainly want to know which grains and other ingredients are in it, and what I’m eating per serving. Checking the label is the most important factor for around 33% of consumers. |
Brands to consider
These examples can help you compare product types and labels. The features apply to the specific varieties mentioned, not necessarily to every product from each brand.
Hollandia
The dark rye sourdough bread at Albert Heijn is a soft, sliced option for a topped lunch. According to Albert Heijn, the 500 g pack contains 12 thin slices.
- The variety described lists 100% wholegrain rye and 10 g of fibre per 100 g.
- According to Albert Heijn, it contains rye and barley; the label lists 0.97 g of salt per 100 g.
Brood van Soma
The Limburg Wholemeal Rye Bread at Jumbo is a compact, sliced option if you’re looking for soft rye bread made with sourdough.
- Jumbo lists 42% wholemeal rye flour and 32% sourdough for this variety.
- The ingredients list also includes yeast, wheat bran, iodised salt and preservatives.
Wasa
Sourdough Rye is crispbread for anyone looking for a crunchy rye base at lunch rather than soft, sliced bread.
- The variety described lists 100% wholegrain rye and 19 g of fibre per 100 g.
- According to the product information, the ingredients also include yeast, barley malt extract and an emulsifier; check the pack for allergen information.
Leksands
Sourdough Crispbread at PLUS is a crunchy alternative for a lunch where you add the toppings just before eating.
- The variety described is wholemeal rye crispbread made with sourdough.
- It isn’t soft rye bread; the ingredients list includes rye, wheat, barley, yeast and rapeseed oil.
Crispbread for this lunch choice
This product suits a crunchy lunch: rye sourdough crispbread that you can pair with toppings added just before eating. If you’d rather have a soft slice for plenty of toppings, choose sliced rye bread.
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Wasa Sourdough Rye Crackers, 235 g
For anyone who wants crunchy rye sourdough crispbread at lunch; this isn’t soft, sliced rye bread.
The variety described lists 100% wholegrain rye, 19 g of fibre and 1.2 g of salt per 100 g.
The ingredients also include yeast, barley malt extract and an emulsifier. Check the pack for full allergen information.
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Frequently asked questions
Does rye sourdough mean there’s no yeast in it?
No. Sourdough and yeast can both be in the same product. Jumbo lists yeast as well as sourdough in Wasa Sourdough Rye and Brood van Soma Limburg Wholemeal Rye Bread, so check the ingredients list for the variety you choose.
Is rye sourdough suitable if I need to avoid gluten?
Don’t assume the products described here are gluten-free based on their names alone. Hollandia and Wasa list rye and barley; Leksands lists rye, wheat and barley. Read the allergen information on the pack of the specific product.
Does all rye bread contain iodised salt?
Don’t assume so based on the words rye bread or sourdough. The Brood van Soma Limburg rye bread described here lists iodised salt, while Hollandia lists sea salt. Check the ingredients list on the pack if iodised salt matters to your choice.
How should I store rye bread after opening it for a later lunch?
Follow the storage advice on the pack, as soft rye bread and crispbread need different care. For the Hollandia rye bread described here, Albert Heijn advises storing it in the fridge in a sealed pack after opening; Wasa advises keeping its crispbread in a cool, dry place. The Netherlands Nutrition Centre points out that rye bread can go mouldy quickly because of its high moisture content.