Who is this choice relevant to?

Parents of fussy toddlers

If dark, dense bread is still being left on the plate, you might want to try a lighter rye and wheat variety first. Bolletje describes its bread as lighter in taste and colour; see how your child gets on with the variety you choose.

Parents who look for wholemeal bread and fibre

You’re looking for bread that clearly lists its wholemeal ingredients on the pack. Compare the product name and fibre content per 100 g, rather than judging by colour alone.

Parents packing breakfast for nursery or school

You want to know which grains and any other allergens are listed on the label. Also check with the nursery or school about its rules for food brought from home.

What should you look for when choosing?

Start with what your toddler is willing to eat, then compare how wholemeal the bread is and check the label on the specific pack. A light rye and wheat variety and 100% wholemeal rye bread are different product choices, not interchangeable names for the same bread.

What to consider What to check when buying Who it matters to
Taste and texture Check whether it’s a light rye and wheat variety or dense 100% wholemeal rye bread. If the taste is new, try a small portion first. If dark, dense bread is being left on the plate, I want to help my toddler get used to rye bread gradually. For around 44% of consumers, this is the main priority.
Wholemeal content and fibre Read the product name and ingredients; compare fibre and salt on the same basis, per 100 g. I want to be able to see whether the bread contains wholemeal rye and check its nutritional information. Around 33% of consumers say this is their top priority.
Allergens and packed food Check the current ingredients and allergen information, even if you’re choosing a different variety from the same brand. Ask the school or nursery about its rules for food brought from home. When I pack breakfast, it needs to suit my child’s allergies and the rules at the nursery or school. This reassurance comes first for around 23% of consumers.

Common mistakes

  • Assuming dark rye bread is automatically 100% wholemeal

    The colour doesn’t tell you which types of flour the bread contains or in what quantities. Rye bread can also contain a mix of ingredients.

    Read the product name and ingredients list. Then compare the fibre and salt content per 100 g of the products you’re considering.

  • Assuming a rye and wheat mix is gluten-free

    Rye and wheat are gluten-containing grains. A lighter colour or a different name for the bread doesn’t change that.

    If your child follows a gluten-free diet or has a relevant allergy, check the label on the specific pack every time, including any information about other allergens.

  • Choosing a large pack without considering what happens after opening

    If the taste or texture is new to your toddler, you won’t yet know how much they’ll eat. Storage advice can also vary from product to product.

    Start with a small amount and follow the storage instructions on the pack once it’s open.

    Bread left uneaten after opening can spoil before you finish the pack.

  • Assuming all rye bread contains iodised salt

    The Netherlands Nutrition Centre describes bread as an important source of iodine, but that doesn’t confirm the ingredients of any particular rye bread.

    If iodised salt is a deciding factor for your family, look for it on the pack of the product you’re buying.

Relevant brands to compare

Bolletje

The light wholemeal rye and wheat variety and Fries rye bread offer two different options within the range.

  • According to Jumbo’s product information, Bolletje Licht Volkoren Roggebrood contains wholemeal rye and wholemeal wheat flour. Bolletje describes it as lighter in taste and colour.
  • PLUS describes Bolletje Fries Roggebrood as made with 100% wholemeal rye. Check the current allergen information for both varieties; the products reviewed contain gluten-containing grains.

Brood van Soma

Limburgs Rogge-tarwebrood is an example to consider if you’re comparing breads made with both rye and wheat.

  • According to PLUS, this variety contains 42% wholemeal rye flour, wheat bran and iodised salt.
  • The product contains wheat, rye and gluten-containing grains, and may contain hazelnuts. Check the pack if allergies are a concern.

Van der Meulen

A product range to consider if you’re specifically looking for 100% wholemeal rye bread.

  • Jumbo lists Van der Meulen Roggebrood 100% Volkoren in a 250 g pack.
  • Before choosing a variety for your toddler, read the ingredients, allergen information and nutritional information on the pack.

Product options at Joybuy

Related products coming soon.

Frequently asked questions

Can rye bread be part of a toddler’s breakfast?

Yes, rye bread can be part of breakfast if its ingredients suit your child and they’re happy to eat it. The Netherlands Nutrition Centre describes bread as part of breakfast and lunch for children aged 1 to 3; if your child doesn’t have much of an appetite, don’t offer too much at once.

Is rye bread gluten-free?

No, don’t assume it is: rye is a gluten-containing grain, and rye bread may also contain wheat. According to the Netherlands Food and Consumer Product Safety Authority, when ingredients come from gluten-containing grains, the name of the grain must appear in the ingredients list. Always check the specific pack if your child follows a gluten-free diet.

Does rye bread always contain iodised salt?

You can’t assume that all rye bread does. The Netherlands Nutrition Centre describes bread as an important source of iodine; for Brood van Soma’s Limburgs Rogge-tarwebrood, PLUS lists iodised salt. For another product, check its own ingredients list.

How should I store rye bread after opening?

Follow the storage advice on the pack of your rye bread. For Bolletje Fries Roggebrood, PLUS says it has a limited shelf life once opened and should be kept sealed in the fridge; advice may differ for other varieties.