Start with the type of bread: choose soft, sliced rye bread if you want a tender base for toppings, or crisp crispbread if you prefer something crunchy to keep in the cupboard. Then compare the ingredients, nutritional information and allergens on each pack. The word ‘sourdough’ alone doesn’t tell you whether a product contains yeast, preservatives or iodised salt.
Which product types are right for you?
For shoppers looking for soft rye bread to top
If you want pre-sliced bread rather than crackers, check the texture and ingredients of the specific product. Albert Heijn and Jumbo describe Hollandia and Brood van Soma as soft rye bread options with different recipes.
For shoppers looking for crisp crispbread
If you want something crunchy for breakfast, lunch or a snack, Wasa and Leksands are examples of sourdough rye crispbread. According to product information from Jumbo and Albert Heijn, they contain 19 g and 21 g of fibre per 100 g respectively. They’re still a different type of food from soft rye bread.
For shoppers checking salt type or allergens
If these ingredients matter to your choice, check the information on the pack: rye contains gluten, and recipes may also include wheat or barley. The Voedingscentrum notes that bread does not have to be made with iodised baker’s salt.
What should you look for when choosing?
Before your first food shop, decide whether you want soft bread or crispbread. Then compare the nutritional information and ingredients on the packs that suit your choice.
| What to consider |
What to check |
Who it matters to |
| Type of bread |
Check whether it’s soft rye bread or crisp crispbread. |
If you want a soft, sliced base for toppings straight away, a crunchy cracker won’t be much use. Around 38% of consumers prioritise the type of bread. |
| Wholegrain rye and fibre |
Compare the proportion of wholegrain rye and the fibre per 100 g shown on the label. |
If I mainly want to compare products by their ingredients, I look beyond the name on the front of the pack. Wholegrain rye and fibre matter most to around 31% of consumers. |
| Ingredients, salt and iodine |
Read the ingredients list and compare salt per 100 g. If needed, look for iodised salt or baker’s salt. |
If you want to know which type of salt and other ingredients have been used, you can’t tell from the word ‘sourdough’ alone. Around 23% of consumers prioritise checking the label. |
| Gluten and allergens |
Check the listed grains, allergens and any warnings about traces. |
If you have dietary restrictions, you need to know what’s actually in the pack. Checking for gluten and allergens is the top priority for around 8% of consumers. |
Common mistakes
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Mistaking crispbread for soft rye bread
Wasa and Leksands make crisp crispbread, while Hollandia and Brood van Soma are soft rye breads. So the words ‘rye’ and ‘sourdough’ don’t tell you what texture to expect.
Check the product description before choosing something for a soft sandwich or a crunchy base for toppings.
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Assuming sourdough is always made without yeast
According to product information from Jumbo, Wasa contains yeast, while Brood van Soma contains both yeast and preservatives. So ‘sourdough’ doesn’t tell you everything about the recipe.
Read the ingredients list on the pack if you want to avoid particular ingredients.
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Assuming the type of bread tells you whether the salt is iodised
The Voedingscentrum says that bread does not have to be made with baker’s salt. Jumbo lists iodised salt in Brood van Soma, while Albert Heijn’s product information lists sea salt for Hollandia.
If the type of salt used matters to you, look for iodised salt or baker’s salt on the label. If you’re buying unpackaged bread, ask which type of salt has been used.
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Assuming rye sourdough is gluten-free
According to the Voedingscentrum, rye is a gluten-containing grain. The crispbread products mentioned also contain other ingredients that contain gluten.
If you need to eat gluten-free, don’t rely on the word ‘sourdough’. Check the ingredients and look for an explicit gluten-free label on the specific product.
Brands compared
Hollandia
This dark sourdough rye bread is a soft, sliced option rather than crispbread.
- Albert Heijn lists 100% wholegrain rye and 10 g of fibre per 100 g for this product.
- The product contains rye and barley. The ingredients list includes sea salt, not iodised salt.
Wasa
The Sourdough Rye variety is crisp crispbread, not soft rye bread.
- For this variety, Jumbo lists wholegrain rye flour, rye sourdough and 19 g of fibre per 100 g.
- The ingredients also include yeast and malted barley extract. The nutritional information lists 1.2 g of salt per 100 g.
Leksands
The Swedish rye crispbread Punt Sourdough comes in a crisp, triangular shape.
- Albert Heijn lists 85% wholegrain rye flour, 3.8% rye sourdough and 21 g of fibre per 100 g for this variety.
- The ingredients also include wheat and barley. The nutritional information lists 1.2 g of salt per 100 g.
Brood van Soma
This Limburg wholegrain rye bread is a soft option, with the type of salt listed in the ingredients.
- Jumbo lists 42% wholegrain rye flour, 32% sourdough and iodised salt for this product.
- The same ingredients list includes yeast, wheat bran and preservatives.
Crispbread at Joybuy
If you’re looking for something crunchy with rye sourdough to top during your first food shop, this crispbread option suits that type of meal.
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Wasa sourdough rye crispbread 235 g
A crunchy base for toppings if you’re not looking for soft, sliced rye bread.
This Wasa variety contains wholegrain rye flour and rye sourdough. The nutritional information lists 19 g of fibre and 1.2 g of salt per 100 g.
The ingredients include yeast and malted barley extract. The product contains rye, barley and gluten, and may contain milk and sesame. Check the pack if the type of salt used matters to your choice.
View at Joybuy
Frequently asked questions
Does rye bread in the Netherlands have to contain iodised baker’s salt?
No. According to the Voedingscentrum, bread does not have to be made with baker’s salt. Baker’s salt is iodised salt, so check the label to see which type has been used, or ask if you’re buying unpackaged bread.
Is rye sourdough gluten-free?
No. Sourdough doesn’t make rye gluten-free: according to the Voedingscentrum, rye is a gluten-containing grain. If you need to eat gluten-free, check the ingredients and the explicit label on the product, rather than relying on how it’s made.
Does sourdough mean a product contains no yeast or preservatives?
No, it depends on the recipe. Jumbo lists yeast in Wasa Sourdough Rye, and both yeast and preservatives in Brood van Soma Limburg Wholegrain Rye Bread. So check the ingredients list on the pack you’re buying.
How should you store opened dark rye bread?
The Voedingscentrum recommends keeping opened dark rye bread in the fridge for two weeks or in the freezer for one to three months. Also follow the storage instructions on the specific pack and check the bread before eating it.