Who is this for?

Shoppers looking for linseeds

You’re looking for rye bread to serve as topped slices or snacks, and want to see from the ingredients list that it really contains linseeds.

Shoppers comparing labels

You want to compare the proportion of wholegrain rye and the fibre content per 100 g, rather than judging by the name or dark colour.

Shoppers checking allergens or baker’s salt

You need information about rye and any allergen warnings, or want to know whether baker’s salt has been used in the bread.

What should you look for when buying?

Before you shop for King's Day, decide whether you specifically need rye bread with seeds. If you’re mainly looking for bread with grains and seeds, you could also consider multigrain bread, but check the ingredients if rye is important to you.

What to consider What to check when buying Who it’s for
Seeds and ingredients Look for seeds in the ingredients list and compare the stated proportion of wholegrain rye and fibre per 100 g. For topped slices, I want to be able to see that the rye bread contains linseeds. For around 40% of consumers, verifiable ingredients matter most.
Allergens and baker’s salt Read the allergen information on each pack and look for baker’s salt if that information is relevant to your choice. If I’m taking bread for other people, I want to be able to check for allergens and any mention of baker’s salt. Around 30% of consumers prioritise this check.
Packaging and storage Before buying, check availability, pack size and storage instructions for after opening. When I shop early for King's Day, I don’t want to be left with more opened bread than we can use. Roughly 30% of consumers put this practical consideration first.

Common mistakes

  • Judging by the colour or name

    A dark colour or the word ‘multigrain’ doesn’t tell you how much rye or how many seeds a loaf contains. The Dutch Consumers’ Association (Consumentenbond) points out that rye bread may contain less rye than you expect.

    Check which grains appear first in the ingredients list and look for a stated proportion of wholegrain rye or seeds.

  • Assuming all rye bread contains baker’s salt

    According to the Netherlands Nutrition Centre (Voedingscentrum), bread does not have to be made with baker’s salt. So you can’t tell whether it has been used from the type of bread or an organic label.

    Look for baker’s salt in the ingredients list, or ask if you’re buying unpackaged bread.

  • Opening a large pack too early

    For a King's Day get-together, you may open a pack before you’ve used all the slices. Storage instructions after opening vary from product to product.

    Choose a pack size that suits your plans and follow the storage advice on the packaging.

    Bread that isn’t used in time after opening may go to waste.

  • Checking only the seed named on the pack

    The name rye bread with linseeds doesn’t give you the full allergen picture. For the TerraSana variety, Jumbo also warns that it may contain milk, nuts, soya and sesame, as well as rye.

    Check the full allergen information on the current packaging every time you buy.

Brands and shops compared

Albert Heijn

Albert Heijn has an online rye bread category where you can compare different varieties.

  • Offers an overview of rye bread.
  • Check the packaging of each variety you choose to see whether it contains seeds and which allergens are listed.

Jumbo

Jumbo lists TerraSana Roggebrood met Lijnzaad 500 g as an organic linseed variety.

  • The product information names linseeds and lists rye as an allergen.
  • For this variety, Jumbo also warns that it may contain milk, nuts, soya and sesame; check the current packaging.

PLUS

PLUS lists Smaakt Roggebrood bio as a packaged variety with linseeds.

  • The product information states 53% wholegrain cracked rye, 5% linseeds, 11 g fibre and 1.1 g salt per 100 g.
  • Check the current packaging if the ingredients or nutritional information are important to your choice.

Dirk

Dirk lists Van Dijk's Fries roggebrood in a 500 g pack as an example of plain rye bread.

  • A specific rye bread variety to consider if seeds aren’t essential.
  • Don’t assume from the product name that this variety contains added seeds; check the ingredients to make sure.

ALDI

ALDI describes its fresh daily multigrain bread as containing grains and seeds, and also lists rye bread in its range.

  • The multigrain bread is another option to consider if grains and seeds are your main priority.
  • Seeded multigrain bread isn’t the same product as rye bread with seeds; check the label if rye is essential.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is rye bread with linseeds gluten-free?

No. Adding linseeds doesn’t make it gluten-free: rye is a gluten-containing grain. Rye is listed in the product information for both the Smaakt variety mentioned here and TerraSana. Always check the allergen information on the pack you choose.

Does all Dutch rye bread contain baker’s salt?

No. According to the Netherlands Nutrition Centre (Voedingscentrum), using baker’s salt when baking bread is not compulsory. Check the ingredients list of the rye bread you choose, or ask if you’re buying unpackaged bread.

Which allergens should I check in seeded rye bread?

At the very least, check which grains are listed and read the full allergen information for the pack you choose. For TerraSana Roggebrood met Lijnzaad, Jumbo lists rye and warns that it may contain milk, nuts, soya and sesame; this information doesn’t necessarily apply to other varieties.

How should I store an opened pack of rye bread with linseeds?

Follow the storage advice on the packaging of your product. For Smaakt Roggebrood bio, PLUS advises storing it in a cool, dark place and keeping it in the fridge at 4–7 °C for a limited time after opening. Don’t assume the same advice applies to other rye bread.

Is seeded multigrain bread the same as rye bread with seeds?

No. ‘Multigrain bread’ doesn’t mean rye is the main ingredient. The Netherlands Nutrition Centre describes multigrain bread as bread made from at least three types of grain; check the ingredients list if you’re specifically looking for rye bread for King's Day.