What should you look for when choosing?
Start with the type of bread your child is willing to try: white wheat-and-rye bread, light wholemeal rye bread and rye bread made with wholemeal rye are not interchangeable product descriptions. Then compare the ingredients and nutritional information per 100 g. Checking allergens and school rules remains a separate step whichever option you choose.
| What to consider |
What to check when buying |
Who it matters to |
| Flavour and type of bread |
Compare the product descriptions and ingredients of lighter wheat-and-rye options. Let your child try the bread at home first. |
If my child mainly eats light-coloured bread, I want to know whether they’ll actually eat a wheat-and-rye option too. This is the top priority for around 33% of consumers. |
| Wholemeal and fibre |
Check the wholemeal description and compare fibre and salt per 100 g on the same type of nutrition label. |
For a school lunch, I want a clear wholemeal option and to be able to compare how much fibre the bread contains. This need is the top priority for around 42% of consumers. |
| Allergens and school rules |
Check the grains listed and any ‘may contain’ warnings on the packaging; ask about the school or after-school club’s rules. |
Before packing bread, I need to know which allergens are listed on that specific pack and what the school’s rules are. For around 25% of consumers, this is the main concern. |
A lighter-sounding product name doesn’t tell you how much wholemeal flour or fibre the bread contains. Jumbo describes its Tarwe Roggebrood Oberländer as white wheat-and-rye bread, while, according to Jumbo, Bolletje Licht Volkoren Roggebrood combines wholemeal rye and wholemeal wheat flour. Compare each option using its own label rather than judging by colour alone.
Brands to compare
The features mentioned apply to specific rye breads from these brands, not their entire ranges. Use the examples to compare product descriptions and labels side by side.
Bolletje
The Fries Roggebrood and Licht Volkoren Roggebrood we looked at show two different ways of using rye in bread.
- According to Albert Heijn, Bolletje Fries Roggebrood contains 56% wholegrain cracked rye, as well as wheat bran and wheat flour. The stated values are 9,1 g fibre and 0,94 g salt per 100 g.
- Jumbo describes Bolletje Licht Volkoren Roggebrood as lighter in flavour and colour, and says it contains both wholemeal rye and wholemeal wheat flour. This description doesn’t tell you whether a child will enjoy the bread; check the current packaging and availability.
Soma
Rheinländer brown rye-and-wheat bread and Limburgs Volkoren Roggebrood have different ingredient lists to compare.
- The Rheinländer described by PLUS contains wholemeal rye flour, cracked rye, wholemeal wheat flour and wheat flour, among other ingredients. Its stated fibre content is 5,7 g per 100 g.
- The Limburgs Volkoren Roggebrood described by Jumbo lists 5,3 g fibre per 100 g and carries a warning that it may contain hazelnuts or other nuts. Check this information on the pack you choose rather than relying on the brand name.
TastyBasics
The 9-piece rye bread we looked at is an option to compare if the wholemeal description and nutritional values matter to you.
- Joybuy’s product information lists 60% wholegrain cracked rye, 9,6 g fibre and 0,99 g salt per 100 g.
- The product information mentions possible traces of sesame, milk and nuts. Check the current allergen information on the packaging before packing it.
Rye bread for a wholemeal option on Joybuy
These products are relevant if you’re comparing rye breads described as wholemeal for a school lunch. That doesn’t mean a child who is used to white bread will enjoy their flavour or texture, so let them try a new option at home first.
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TastyBasics rye bread, 9 pieces
For a school lunch where you want to compare rye bread in terms of wholegrain rye and fibre.
The product information lists 60% wholegrain cracked rye, 9,6 g fibre and 0,99 g salt per 100 g. It mentions possible traces of sesame, milk and nuts; check the current packaging and school rules before packing the bread.
View on Joybuy
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Bolletje rye bread loaf, 500 g
If you’re looking for sliced rye bread for a school lunch and want to check the ingredients on the pack.
Joybuy describes this 500 g option as sliced wholemeal rye bread. Check the current packaging to see which grains have been used and compare the nutritional values per 100 g; don’t assume it has a lighter flavour based on the name.
View on Joybuy
Frequently asked questions
Is rye bread gluten-free because it’s made from rye?
No, rye is a gluten-containing cereal. Check which other grains are in the bread you choose too: according to the Netherlands Food and Consumer Product Safety Authority, any gluten-containing cereal used must be clearly identifiable in the ingredients list.
What does ‘wholemeal’ mean on bread?
According to the Netherlands Nutrition Centre, wholemeal bread is made with wholemeal flour, while brown bread combines wholemeal flour and white flour. For rye bread made with several grains, check the full product description and ingredients list; the colour alone won’t tell you which types of flour have been used.
Can I rely on the name ‘rye bread’ to know whether it contains iodine?
No, the product name doesn’t tell you whether baker’s salt was used in the bread. The Netherlands Nutrition Centre mentions baker’s salt in bread in connection with iodine, so check the ingredients for ‘baker’s salt’ or ‘iodised salt’ if this matters to your choice.
How should I store opened rye bread for school lunches?
Follow the storage instructions on the packaging of the bread you’ve bought. For the Bolletje products we looked at, the product information says they have a limited shelf life once opened and should be kept sealed in the fridge. Don’t apply this instruction to other options without checking their labels.