Comparing pack sizes
If you buy rye bread regularly and want to know how much bread is in a pack, compare the net weight. A 400 g pack and a 500 g pack don’t contain the same amount.
For your everyday shop, start by comparing the pack contents, then choose a type of rye bread that suits how you plan to use it. If you specifically want wholemeal rye bread, check the wording on the label. Also compare the nutritional information per 100 g and read the ingredients and allergen information for the exact product.
If you buy rye bread regularly and want to know how much bread is in a pack, compare the net weight. A 400 g pack and a 500 g pack don’t contain the same amount.
If you often eat rye bread for breakfast or lunch and want to compare wholemeal content, fibre and salt between products, check the label. The information applies to the specific product.
If you want to check which grains, allergens and types of salt a particular rye bread contains before buying, bear in mind that the bread’s name alone won’t tell you everything.
First decide what matters most to you: the amount of bread, the type, whether it is labelled wholemeal, or the ingredients. Then use the label to compare products on a like-for-like basis.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Pack contents | Compare the net weight in grams and check whether the pack lists a weight or a stated number of pieces. | If I eat rye bread regularly, I want to know how much I’ll get in one pack. Pack size comes first for around 36% of consumers. |
| Type of bread | Read the product description and ingredients for the variety you’ve chosen, such as Frisian, Schwarzbrot or Oberländer. | For my regular breakfast or lunch, I’m looking for a type of rye bread I enjoy eating. The type of bread matters most to around 29% of consumers. |
| Wholemeal and fibre | Look for the word ‘wholemeal’ on the label and compare fibre and salt per 100 g. | If I specifically want to buy wholemeal rye bread, I want to be able to identify it on the pack. This is a priority for around 21% of consumers. |
| Ingredients and allergens | Read the ingredients list and allergen information on the current pack. If relevant, check the type of salt listed too. | If certain ingredients matter to me, I want to check the exact pack rather than rely on the product name. Checking the label is the main concern for around 14% of consumers. |
The colour and the term ‘multigrain’ don’t confirm that packaged bread is wholemeal. According to the Voedingscentrum, packaged bread is labelled ‘wholemeal’ when it is wholemeal.
Look for that wording on the pack, then compare the fibre and salt per 100 g.
Rye bread may contain other gluten-containing grains as well as rye. For example, Jumbo lists barley, rye and wheat as allergens in its Brood van Soma Wholemeal Rye-Wheat Bread.
Check the allergen information on the exact pack, even if you’ve bought a similar product before.
Ingredients and other product information can change. And an item marked ‘while stocks last’ by a shop won’t necessarily be available when you visit.
Check availability before you shop if it’s a deciding factor, and read the label again when you buy the product.
If the item isn’t available, you may need to make an extra trip to the shop.
A shop to try if you’re looking for standard Frisian rye bread.
A shop with different types of rye bread and product information you can compare.
A place to explore if you want to compare different types of rye bread and are considering ordering online or collecting your shopping.
A shop to try if you’re looking for a 500 g pack.
A shop to try if you’re looking for wholemeal and Westphalian rye bread.
An online range to explore if you want to compare different rye bread brands and styles.
These products offer two pack-size options to consider for your everyday shop: 500 g and 9 pieces. Check the net weight and label on your chosen pack before comparing varieties.
Image unavailable
An option if you’re looking for a rye bread pack with a stated weight for your everyday shop.
The product name states 500 g. Check the ingredients and allergen information on the current pack if they matter to your choice.
Image unavailable
An option if you want to take the number of pieces per pack into account when doing your everyday shop.
The product name states 9 pieces. Check the net weight, ingredients and allergen information on the pack to compare it with other varieties.
No. The colour or the term ‘multigrain’ doesn’t confirm that it is wholemeal. According to the Voedingscentrum, packaged bread is labelled ‘wholemeal’ when it is wholemeal, so check the wording on the pack.
No, don’t assume that. As well as rye, rye bread may contain wheat or barley. If you need to avoid certain grains, check the allergen information for the exact product.
You can’t tell from the name ‘rye bread’. If you want to know whether a particular product contains baker’s salt or iodised salt, check the ingredients list on the current packaging.
Follow the storage instructions on the packaging of the product you buy. After opening, check the instructions for how long it will keep.