Who is this guide for?

Holiday shopper visiting a supermarket

You’re buying rye bread in store and want to choose a pack that suits your daily needs while you’re away.

Shopper comparing labels

You’re specifically looking for wholegrain rye and want to check the fibre, salt, ingredients and allergens.

Shopper planning to store an opened pack

You’ll be eating rye bread over several days and want to know how to store it once opened.

What should you look for in rye bread?

What to consider What should you check? Who is this most important for?
Pack size Compare the pack weight with how much you expect to eat during your holiday. I want to choose a pack I can finish without having lots left over. Around 25% of consumers prioritise choosing a suitable pack size.
Ingredients Check whether it contains wholegrain rye, as well as the ingredients and allergens; compare the fibre and salt content per 100 g. If I’m looking for wholegrain rye, I also want to know which ingredients and allergens are listed for that particular bread. Around 25% of consumers prioritise the ingredients.
Storage after opening Read the instructions for the product you’ve chosen. PLUS says that an opened pack of Bolletje Frisian rye bread should be kept sealed in the fridge. I want to use an opened pack over several days and need to be able to store it according to the instructions. For around 25% of consumers, this is their main concern.
Availability Lidl says its rye bread is only available in store; check whether your local shop stocks the product you want. I want to know in advance whether I can pick up the bread I’m looking for when I visit the shop. An estimated 25% of consumers say availability is the deciding factor.

Common mistakes

  • Assuming all rye bread contains baker’s salt

    According to the Voedingscentrum, adding baker’s salt to bread isn’t compulsory. So, the ingredients listed for one product don’t tell you anything about another variety.

    Check the pack’s ingredients list for iodised salt or baker’s salt if this matters to your choice.

  • Buying a large pack without checking the storage advice

    PLUS says that Bolletje Frisian rye bread has a limited shelf life once opened and should be kept sealed in the fridge.

    Choose a pack size that suits how much you’ll eat, and follow the storage instructions for the product you buy.

  • Planning to order a product that’s only sold in store

    Lidl says its rye bread is only available in store.

    Check how the product you want is sold before planning your holiday shopping.

Brands to consider

Dirk

Dirk lists Van Dijk's Frisian rye bread in a 500 g pack and Soma Oberlander rye bread in a 400 g pack.

  • The two listed varieties come in different pack sizes.
  • Check the ingredients, allergens and nutritional information on the pack for the variety you choose.

PLUS

PLUS lists products including Soma Wholegrain rye bread in a 400 g pack and Bolletje Frisian rye bread in a 500 g pack.

  • Ingredients, allergens and nutritional information are available on the product page for selected varieties.
  • The storage instructions for Bolletje Frisian rye bread don’t automatically apply to other varieties.

ALDI

ALDI lists FINEST BAKERY rye bread in a 500 g pack.

  • The pack weight is shown for this variety.
  • The listing is marked “while stocks last”, so check whether the product is available when you shop.

Lidl

Lidl lists a 500 g rye bread variety with sunflower seeds.

  • The pack weight and sunflower seeds are shown in the product listing.
  • Lidl says this variety is only available in store.

Albert Heijn

Albert Heijn has an online rye bread category listing own-brand and branded products.

  • The category listing lets you browse different rye bread varieties.
  • Check the product information for the specific variety you want to buy.

Rye bread on Joybuy

If you’re looking for rye bread for the summer holidays, this is one option where you can take the packaging, ingredients and storage instructions into account when choosing.

TastyBasics rye bread, 9 pieces

TastyBasics rye bread, 9 pieces

This pack of 9 pieces could be a good choice if you want to take rye bread with you for several days of your holiday.

Compare the quantity with how much you expect to eat, and check the pack for ingredients, allergens and instructions for storing it once opened.

View on Joybuy

Frequently asked questions

Does all rye bread contain iodised baker’s salt?

No. According to the Voedingscentrum, bread doesn’t have to be made with baker’s salt. Check the ingredients list for the variety you choose to see whether it contains iodised salt or baker’s salt; PLUS lists iodised salt in its Soma Wholegrain rye bread.

Is rye bread automatically gluten-free?

No. The Soma and Bolletje varieties listed by PLUS contain rye, wheat and gluten-containing cereals. Check the ingredients and allergens on the pack for each variety.

How should I store Frisian rye bread once opened during my holiday?

PLUS says that Bolletje Frisian rye bread has a limited shelf life once opened and should be kept sealed in the fridge. For other varieties, follow the instructions on the pack.