Who is this choice relevant to?

If your guests have different tastes

Looking for rye bread for guests who might find dark, dense bread a little too strong? Jumbo describes Bolletje Licht Volkoren Roggebrood, made with both rye and wheat, as lighter in taste and colour.

If you want to serve two styles of bread

Serve a lighter rye-and-wheat variety alongside Bolletje Fries Roggebrood, which the manufacturer says is made with 100% wholegrain rye, and your guests can choose between two distinctly different styles of bread.

If you want to check labels and portions

If allergens or the amount of salt per portion matter, check the specific pack. The Bolletje varieties reviewed list cereals containing gluten; the weight of a slice also varies between types of bread.

What should you look for when choosing?

First decide which flavour and style of bread you want to serve. Then check the ingredients, allergens and nutritional information on the pack of each product you choose.

What to consider What should you check? Who is it important for?
An accessible flavour Look for rye and wheat in the ingredients list. Only assume a product has a lighter taste if this is stated for that specific product. If my guests find dark rye bread a little too strong, I want to be able to offer a milder option first. Around 42% of consumers prioritise an accessible flavour.
A mixed style of bread Check which rye, wheat and wholegrain ingredients the bread contains; a mix is not automatically wholegrain. I want to serve rye bread, but also want a loaf in which wheat plays a clear role. For around 33% of consumers, this mixed style of bread is the main consideration.
Label and portion Check the allergens and compare salt per 100 g. Then check the weight of each portion you plan to serve. When I need to check the ingredients and size of the portions for my guests, I want to know what’s in each loaf. For around 25% of consumers, the label and portion size come first.

Common mistakes

  • Assuming ‘light’ describes every ingredient

    Jumbo describes Bolletje Licht Volkoren Roggebrood as lighter in taste and colour, but it contains both rye and wheat. The word ‘light’ on its own tells you nothing about allergens or salt content.

    Check the ingredients, allergens and nutritional information on the pack of the bread you choose.

  • Serving only traditional rye bread

    Bolletje describes its Fries Roggebrood as 100% wholegrain rye, while Jumbo describes the lighter Bolletje variety as lighter in taste and colour. They therefore offer guests different flavour options.

    If you want to cater for both preferences, serve the loaves separately and clearly label each type.

  • Comparing salt only per slice

    A slice of light rye bread and a thick slice of rye bread may not weigh the same. So salt figures per slice don’t tell you much about the portions you’re serving unless you know their size.

    First compare the nutritional information per 100 g, then decide how large the portions you serve should be.

  • Relying on a product page instead of the current pack

    PLUS points out that product information, including ingredients and allergens, can change. This is particularly important if you need to check ingredients for your guests.

    Read the label on the pack you actually buy before serving the bread.

Brands compared

Bolletje

Bolletje offers a light rye-and-wheat variety and Fries Roggebrood for anyone who wants to serve two styles of bread side by side.

  • Jumbo describes Bolletje Licht Volkoren Roggebrood as lighter in taste and colour; Bolletje describes its Fries Roggebrood as 100% wholegrain rye.
  • The varieties reviewed list cereals containing gluten. Check the label and availability of your preferred variety when you buy.

SOMA

The SOMA products listed by PLUS include wholegrain rye bread and Limburg rye-and-wheat bread. Their ingredients lists can help you choose between them.

  • For its wholegrain rye bread, PLUS lists ingredients including wholegrain rye flour, cracked rye and wholemeal wheat flour; for its Limburg rye-and-wheat bread, PLUS lists 42% wholegrain rye flour.
  • PLUS lists rye, wheat and cereals containing gluten as allergens for both products, and recommends checking the information on the pack.

Van Dijk's Roggebrood

A brand to consider if you want to serve traditional rye bread alongside a lighter variety.

  • According to information from Van Dijk's Roggebrood, its loaves spend eighteen hours in the oven.
  • The baking time doesn’t tell you how a particular loaf will taste to your guests; also check the label and availability of your chosen variety.

Rye bread on Joybuy

Related products will appear here soon.

Frequently asked questions

Is light or wholegrain rye bread suitable for guests who need to eat gluten-free?

Don’t assume it is: Bolletje Licht Volkoren Roggebrood lists rye and wheat, and Bolletje Fries Roggebrood lists cereals containing gluten. If you need a gluten-free option, check the label of a separate alternative and keep it apart from the other bread when serving.

Does all rye bread contain iodised salt?

No, don’t assume so from the product name. PLUS lists iodised salt in SOMA Limburgs Rogge-tarwebrood; check the ingredients list on the current pack of the bread you want to serve.

Why shouldn’t you compare light and thick rye bread by the slice alone?

Because portion sizes can vary. The Voedingscentrum uses a 25 g slice for light rye bread and a 70 g slice for thick rye bread. So compare nutritional values per 100 g first, then check the weight of the portions you plan to serve.

How should you store rye bread for a dinner party?

Follow the storage and use-by instructions on the pack of the rye bread you choose, including after opening. Keep the pack so you can refer to those instructions when you’re ready to serve the bread.