Who is this choice for?

Picnickers with coeliac disease

You’re looking for a packaged gluten-free alternative to rye bread that you can take with you and check the label on. Rye contains gluten, according to the European Commission; the colour or type of bread makes no difference.

Families having lunch together

You want to take sandwiches or rolls for several people. Check that each product you choose is labelled gluten-free, and check the ingredients that may matter to others in your group.

Picnickers who want individual portions

You don’t want to take a whole loaf or slice bread while you’re out. Check the size and preparation instructions for gluten-free rolls, flatbreads or crackers: not every product is ready to eat.

What should you look for when choosing?

If someone with coeliac disease is eating, first check that the product is labelled gluten-free and review any relevant allergens. Then choose a type of bread that suits the number of people and the preparation needed before you leave.

What to consider What to check when buying Who it matters to
Gluten-free labelling and allergens Look for the gluten-free label on the packaging and read the ingredients and relevant allergen information. If someone with coeliac disease is eating, I don’t want to rely on the name or colour of the bread; this check is the top priority for an estimated 46% of consumers.
Size and preparation Check whether the product is ready to eat, how many portions you need and whether your chosen shop stocks it. For individual portions in the park, I want to know at home what needs to be ready beforehand. This is the most important consideration for around 27% of consumers.
Nutritional information and salt If you wish, compare fibre and salt per 100 g; check the ingredients list to see whether iodised salt has been used. If gluten-free bread is replacing my usual bread more often, I also want to check the nutritional information and the type of salt used; around 27% of consumers give this the highest priority.

Common mistakes

  • Assuming rye bread is gluten-free

    Rye contains gluten, even when the bread is dark or wholemeal.

    For someone with coeliac disease, choose a product labelled gluten-free and check the current packaging.

  • Relying on ‘wheat-free’ alone

    Wheat-free does not, by itself, mean that a product is gluten-free. A gluten-free product may also contain other ingredients that matter to someone in your group.

    Check both the gluten-free label and the ingredients and allergen information.

  • Confusing the online range with in-store stock

    A product shown online by a supermarket may not be available at the branch where you shop.

    Before you set off, check your chosen branch or delivery area and, if needed, choose another packaged alternative in advance.

  • Assuming all gluten-free bread contains iodised salt

    According to the Netherlands Nutrition Centre, bread made with iodised baker’s salt is an important source of iodine in the Netherlands. Whether a particular gluten-free bread contains iodised salt depends on its ingredients.

    Read the ingredients list if the type of salt used affects your choice of bread.

Shops and brands to consider

Albert Heijn

A shop where you can explore different types of gluten-free bread for your picnic.

  • Albert Heijn lists options including its own-brand multiseed bread, white rolls and Schär flatbreads.
  • Check the packaging before eating: Albert Heijn notes that product information can change.

Jumbo

A shop where you can compare sliced gluten-free bread with other types of bread.

  • Jumbo lists Lekker Vrij van Gluten Bruin (500 g) and several other gluten-free bread products.
  • The brown bread mentioned contains soya and may contain egg, milk and nuts; check the packaging.

PLUS

A shop where you can compare sliced gluten-free bread with smaller types of bread.

  • PLUS lists options including its own-brand multiseed bread and gluten-free pistolets.
  • The multiseed bread mentioned contains gluten-free oats and soya. Check the current allergen information on the packaging.

Dirk

A shop where you can check for specific Schär loaves and mini baguettes.

  • Dirk lists products including Schär Meisterbackers Classic and Vital in its search results.
  • Check stock at your chosen branch before relying on a specific product.

Lidl

Another shop to consider if you can check in advance what your branch stocks.

  • Lidl includes gluten-free products in its standard range.
  • Lidl says that additional gluten-free special-buy products are not always available; check for a particular loaf in advance.

ALDI

Another shop to consider if you can check the bread aisle before your picnic.

  • ALDI lists gluten-free bread options in its bakery range.
  • Check whether your shop stocks a particular product, and read the ingredients and allergen information on the packaging.

Joybuy products for baking at home

These products are for anyone who wants to prepare gluten-free bread at home before the picnic. Don’t take them as a substitute for ready-to-eat bread without first checking the preparation instructions and label.

Gv Mini Baguettes, 7 pieces

Gv Mini Baguettes, 7 pieces

An option for individual bread portions if you can bake them at home before the picnic. Check the preparation instructions on the packaging: this product isn’t intended to be taken with you without preparation. Also check the current gluten-free label and allergen information.

View at Joybuy
Schär Bread Mix-Mix B gluten-free, 1 kg

Schär Bread Mix-Mix B gluten-free, 1 kg

A bread mix for anyone who wants to make bread at home before the picnic; it isn’t ready-made picnic bread. Prepare and bake it according to the instructions on the packaging. Check the current ingredients and allergen information, and check the type of salt used if that matters to your choice.

View at Joybuy

Frequently asked questions

Is ordinary rye bread gluten-free?

No. Rye contains gluten, as stated by the European Commission in Implementing Regulation (EU) No 828/2014. For someone with coeliac disease, choose a product labelled gluten-free.

When can a product be labelled gluten-free?

Under Implementing Regulation (EU) No 828/2014, a food sold to consumers may be labelled gluten-free if it contains no more than 20 mg/kg of gluten. Also check the label for other ingredients that may matter to your group.

Should I check allergens in gluten-free bread too?

Yes. Gluten-free doesn’t mean that other allergens are absent. For example, the Lekker Vrij van Gluten Bruin listed by Jumbo contains soya; check the current ingredients and allergen information every time you buy it.

Does gluten-free bread always contain iodised salt?

No, that isn’t guaranteed by the gluten-free label. Check the ingredients list for iodised salt or baker’s salt, especially if bread is a regular part of your diet.

Can I rely on finding gluten-free bread at Lidl or ALDI without preparing in advance?

First check your chosen branch and the specific product. Lidl says additional gluten-free products aren’t always available; ALDI lists gluten-free bread options. If someone with coeliac disease is eating, check the packaging before you buy it too.