Who might this choice be relevant to?

People with coeliac disease looking for breakfast

You’re looking for a rye bread alternative that’s clearly labelled gluten-free. You also want to avoid crumbs from ordinary bread getting onto your breakfast while you prepare and add your toppings.

Fans of savoury bread toppings

You’re looking for a gluten-free base for toppings such as cheese, egg or hummus. A slice of bread, a roll or a cracker each has a different role at the table.

Shoppers who plan their regular grocery shop

You want to choose a suitable pack size and check whether the specific option will be available again next time you shop. The information on the current packaging is always the most reliable source for product details.

What should you look for when choosing?

Start by checking for a gluten-free label and avoid cross-contamination during preparation. Then choose the type of bread that suits your savoury toppings.

What to considerWhat should you check?Who is this important for?
Gluten-free option Look for a ‘gluten-free’ label on the current packaging and keep the product away from gluten-containing crumbs during preparation. If you have coeliac disease, you’ll want a clearly gluten-free base for breakfast, even after the pack has been opened; this safety is the top priority for around 33% of consumers.
Shape to suit savoury toppings Choose between slices, rolls, flatbread and crackers based on the portion and texture you want; check that the specific option is labelled ‘gluten-free’. If I want to add cheese or hummus to a slice, a cracker doesn’t serve the same purpose; the type of bread is the top priority for around 27% of consumers.
Pack size and availability Check the weight or number of pieces and look at the current range at the shop where you do your grocery shopping. If you regularly eat the same breakfast, you’ll want to use the pack before its use-by date and be able to find the same option again; this matters most to around 20% of consumers.
Nutritional information and iodine Compare fibre and salt per 100 g. Check the ingredients for baker’s salt, but don’t use this to infer the amount of iodine. If I’m regularly replacing rye bread, I want to know the nutritional information for the new product; this comparison takes priority for around 20% of consumers.

Common mistakes

  • Assuming rye bread or bread without wheat is gluten-free

    According to the Netherlands Nutrition Centre, rye contains gluten. ‘Wheat-free’ doesn’t automatically mean ‘gluten-free’: barley and rye, among other grains, also contain gluten.

    If you have coeliac disease, choose a product labelled ‘gluten-free’. Don’t judge whether it’s suitable by its dark colour, the name of the bread or the absence of wheat alone.

  • Overlooking gluten-containing crumbs at breakfast

    The Dutch Coeliac Society points out that gluten from another product can get onto gluten-free food. At home, this can happen via a shared chopping board, knife, toaster or jar of spread.

    Use separate or thoroughly cleaned kitchen utensils and avoid contact with crumbs from ordinary bread.

  • Assuming the nutritional value is the same

    Gluten-free bread doesn’t have to have the same composition as the rye bread you’re replacing. The Netherlands Nutrition Centre describes bread as an important source of iodine, but that doesn’t tell you how much iodine is in any particular gluten-free option.

    Compare the nutritional information and ingredients for your chosen product, including fibre, salt and whether baker’s salt is listed.

Brands and retailers to consider

Albert Heijn / AH Glutenvrij

Albert Heijn’s gluten-free range includes own-brand bread, rolls and crackers.

  • The range includes dark and light multiseed bread.
  • Check the current packaging and availability of the option you choose.

Jumbo / Lekker Vrij van Gluten

Jumbo lists gluten-free white and brown bread from its own range, alongside other types of bread and brands.

  • The bread options shown also include multiseed bread and ciabatta.
  • For a specific option, check the current product information and store availability.

Schär

Schär is a specialist gluten-free brand featured in the ranges shown by Albert Heijn and Jumbo.

  • The products shown include bread and alternatives such as ciabatta and flatbread.
  • Compare the type, nutritional information, ingredients and allergen information for each option.

Lidl

Lidl distinguishes between its standard range and extra gluten-free products, which may only be available from time to time.

  • The store’s information can help you check its current gluten-free range.
  • Don’t assume a specific bread will be available based on a temporary product listing; check the store and the label.

Bake your own bread with a bread mix

This gluten-free bread mix is for anyone who wants to make their own bread to go with savoury toppings. It isn’t a ready-to-eat alternative to a slice of rye bread.

Schär Bread Mix-Mix B gluten-free bread mix, 1 kg

Schär Bread Mix-Mix B gluten-free bread mix, 1 kg

If you want to bake your own bread for a savoury breakfast, this 1 kg mix labelled gluten-free needs to be prepared first. Check the current packaging and avoid contact with gluten-containing crumbs while preparing it.

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Frequently asked questions

Is rye bread gluten-free?

No. Rye bread is not a gluten-free option if you have coeliac disease, because rye naturally contains gluten. The Netherlands Nutrition Centre lists rye as one of the grains containing gluten; a dark colour or a mention of fibre doesn’t change that.

Is wheat-free bread suitable for people with coeliac disease?

‘Wheat-free’ doesn’t mean the same as ‘gluten-free’. According to the Netherlands Nutrition Centre, rye and barley also contain gluten. For a suitable alternative, choose a product labelled ‘gluten-free’ and read the current packaging.

When can bread be labelled ‘gluten-free’?

Under Commission Implementing Regulation (EU) No 828/2014, the label ‘gluten-free’ may only be used when the food sold to the final consumer contains no more than 20 mg/kg of gluten. This EU rule also applies in the Netherlands.

How can you avoid cross-contamination at a savoury breakfast?

Keep gluten-free food away from gluten-containing crumbs and use separate or thoroughly cleaned kitchen utensils. The Dutch Coeliac Society describes the transfer of gluten between products as cross-contamination, so take care with shared toasters and jars of spread, too.

Does gluten-free bread provide as much iodine as rye bread?

You can’t tell from the ‘gluten-free’ label. The Netherlands Nutrition Centre describes bread as an important source of iodine; the Netherlands Food and Consumer Product Safety Authority (NVWA) explains that iodine compounds may be present in bread and bread substitutes through baker’s salt. Check the ingredients for your chosen option, and don’t assume it contains the same amount of iodine without product-specific information.