What should you look for when choosing?
First, decide which bread style you’d like to serve. Then compare the grain content, nutritional information and quantity you’re likely to use for each pack.
| What to consider |
What to look for |
Who it matters to |
| Flavour and presentation |
Compare dark sourdough rye bread, Frisian rye bread and lighter rye and wheat varieties. Check which grains your chosen variety contains. |
If I want the bread to be a feature of my Sunday breakfast, I’ll choose a style that suits my table; around 31% of consumers prioritise flavour and presentation. |
| Wholegrain and fibre |
Check the grains listed and compare fibre per 100 g and per slice. |
When comparing slices of different sizes, I want to compare nutritional information on a like-for-like basis; around 31% of consumers prioritise wholegrain content and fibre. |
| Ingredients and allergens |
Read the current ingredients and allergen information, including any wheat or barley; compare salt per 100 g too, if needed. |
I want to know which grains a product contains before choosing a bread style; for around 23% of consumers, checking ingredients and allergens comes first. |
| Packaging and storage |
Compare the number of slices, pack weight and storage instructions for after opening. |
For a breakfast with only a few people, I don’t want to choose a pack if I can’t use the rest; around 15% of consumers prioritise portion planning and storage. |
A dark colour, an organic label and a wholegrain claim don’t answer the same question. Albert Heijn describes Hollandia dark sourdough rye bread as made with 100% wholegrain rye, sourdough and barley malt. The lighter Bolletje variety described by Jumbo combines wholegrain rye with wholemeal wheat flour. So compare the ingredients of the specific bread you’re planning to buy.
The Netherlands Nutrition Centre lists 5.7 g of fibre in one thick 70 g slice of rye bread. This isn’t the figure for every variety or slice, so use the nutritional information on your chosen pack when comparing products.
Rye bread at Joybuy
This Joybuy selection is a pack of rye bread containing nine pieces, for anyone who wants to plan how much to serve at Sunday breakfast. The product name doesn’t specify a dark sourdough, Frisian or lighter rye and wheat style, so check the packaging if you’re looking for one of these in particular.
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TastyBasics rye bread, 9 pieces
The pack of nine pieces can help you choose an amount that suits the number of people at your Sunday breakfast. If they’re important to your choice, check the packaging for ingredients, allergens, nutritional information and any preparation or storage instructions.
View at Joybuy
Frequently asked questions
Is rye bread gluten-free?
Don’t assume it is just because it’s called rye bread. The Hollandia and Bolletje varieties described by Albert Heijn and Jumbo contain grains with gluten; some varieties also list wheat. Always check the current allergen information on the packaging for each product.
How do I compare the fibre content of different types of rye bread?
Compare the fibre listed per 100 g, and also check the weight of a slice. The Netherlands Nutrition Centre lists 5.7 g of fibre in a thick 70 g slice of rye bread, but the nutritional information on the specific pack tells you how much fibre is in the bread you’re buying.
How should I store rye bread after opening?
Follow the storage instructions on your rye bread’s packaging. The product information for the Hollandia and Bolletje varieties described recommends keeping them sealed in the fridge after opening. Choose an amount you can use within the time stated on the label.
Can I order every rye bread product shown online?
No. A product being listed online doesn’t always mean you can order that variety online. Lidl lists its rye bread as available in store only, and specific varieties can also disappear from an online range. Check the sales channel and current availability before planning your breakfast around one product.