Who is this relevant to?

Fans of a generous breakfast spread

If choosing the bread is part of planning your Sunday breakfast, dark sourdough rye bread and Frisian rye bread are two styles worth comparing. Albert Heijn features a dark sourdough variety from Hollandia, while Jumbo lists Frisian rye bread, among other options.

Breakfast lovers comparing fibre content

You want to know which grains are in the bread and how much fibre a portion contains. So compare the ingredients and nutritional information per 100 g and per slice, rather than relying on the product name alone.

Shoppers planning ingredients and portions

If you need to avoid certain grains or are buying for a small group, check the allergen information, number of slices and storage instructions before choosing a pack.

What should you look for when choosing?

First, decide which bread style you’d like to serve. Then compare the grain content, nutritional information and quantity you’re likely to use for each pack.

What to consider What to look for Who it matters to
Flavour and presentation Compare dark sourdough rye bread, Frisian rye bread and lighter rye and wheat varieties. Check which grains your chosen variety contains. If I want the bread to be a feature of my Sunday breakfast, I’ll choose a style that suits my table; around 31% of consumers prioritise flavour and presentation.
Wholegrain and fibre Check the grains listed and compare fibre per 100 g and per slice. When comparing slices of different sizes, I want to compare nutritional information on a like-for-like basis; around 31% of consumers prioritise wholegrain content and fibre.
Ingredients and allergens Read the current ingredients and allergen information, including any wheat or barley; compare salt per 100 g too, if needed. I want to know which grains a product contains before choosing a bread style; for around 23% of consumers, checking ingredients and allergens comes first.
Packaging and storage Compare the number of slices, pack weight and storage instructions for after opening. For a breakfast with only a few people, I don’t want to choose a pack if I can’t use the rest; around 15% of consumers prioritise portion planning and storage.

A dark colour, an organic label and a wholegrain claim don’t answer the same question. Albert Heijn describes Hollandia dark sourdough rye bread as made with 100% wholegrain rye, sourdough and barley malt. The lighter Bolletje variety described by Jumbo combines wholegrain rye with wholemeal wheat flour. So compare the ingredients of the specific bread you’re planning to buy.

The Netherlands Nutrition Centre lists 5.7 g of fibre in one thick 70 g slice of rye bread. This isn’t the figure for every variety or slice, so use the nutritional information on your chosen pack when comparing products.

Common mistakes

  • Assuming all rye bread contains rye alone

    Ingredients vary between varieties. Albert Heijn lists barley malt in Hollandia dark sourdough rye bread, while the Bolletje varieties described by Jumbo include wheat, among other ingredients.

    Read the full ingredients list if the grain content is important to your choice. The name “rye bread” alone doesn’t tell you enough.

  • Assuming a distinctive bread style guarantees the nutritional profile you want

    Sourdough, a dark colour or an organic label doesn’t tell you how much fibre or salt the bread contains, or which allergens are present.

    Decide what matters most to you, then compare the relevant information on the label of your chosen variety.

  • Buying more slices than you’ll use after opening

    With only a few people at breakfast, you may have some of a large pack left over. The product information for the Hollandia and Bolletje varieties described includes instructions to keep them sealed and refrigerated after opening.

    Choose a quantity that suits your group, and follow the instructions on your pack for any leftovers.

  • Assuming a product shown online will be available to buy

    Product listings and sales channels vary. Lidl lists its rye bread as available in store only, while ALDI shows a rye bread marked “while stocks last”.

    Before you head out to shop, check whether your preferred variety is available through your chosen retailer or sales channel. It’s also worth considering another bread style that would work with your breakfast.

Brands and retailers to consider

Albert Heijn

Albert Heijn has an online rye bread category that includes Hollandia dark sourdough rye bread.

  • The product information for this Hollandia variety lets you compare ingredients and nutritional information.
  • Albert Heijn says product and allergen information can change, so check the packaging when your order arrives.

Jumbo

Jumbo’s online rye bread category includes a range of styles and brands, including Frisian and lighter wholegrain rye bread.

  • The category gives you a starting point for comparing grain content and bread styles.
  • A product page being shown doesn’t necessarily mean that particular variety is still in the online range.

PLUS

PLUS shows a range online, including organic, wholegrain and Frisian rye bread.

  • You can search specifically for different rye bread styles.
  • PLUS notes that ingredients, nutritional values and allergen information can change, so check the packaging.

Dirk

Dirk’s search results include Frisian and Oberländer rye bread, among other options.

  • The product names shown can help you identify the bread style you’re looking for.
  • Check the product page or packaging for the ingredients and nutritional information of the specific variety.

ALDI

ALDI shows FINEST BAKERY Rye Bread in a 500 g pack.

  • The listed pack weight can help you plan how much bread to buy.
  • The product page says “while stocks last”, so check availability before counting on it.

Lidl

Lidl lists wholegrain and Westphalian rye bread varieties in 500 g packs.

  • The varieties listed give you a choice of two bread styles.
  • Lidl marks this product as available in store only, so check your local store’s stock.

Rye bread at Joybuy

This Joybuy selection is a pack of rye bread containing nine pieces, for anyone who wants to plan how much to serve at Sunday breakfast. The product name doesn’t specify a dark sourdough, Frisian or lighter rye and wheat style, so check the packaging if you’re looking for one of these in particular.

TastyBasics rye bread, pack of 9

TastyBasics rye bread, 9 pieces

The pack of nine pieces can help you choose an amount that suits the number of people at your Sunday breakfast. If they’re important to your choice, check the packaging for ingredients, allergens, nutritional information and any preparation or storage instructions.

View at Joybuy

Frequently asked questions

Is rye bread gluten-free?

Don’t assume it is just because it’s called rye bread. The Hollandia and Bolletje varieties described by Albert Heijn and Jumbo contain grains with gluten; some varieties also list wheat. Always check the current allergen information on the packaging for each product.

How do I compare the fibre content of different types of rye bread?

Compare the fibre listed per 100 g, and also check the weight of a slice. The Netherlands Nutrition Centre lists 5.7 g of fibre in a thick 70 g slice of rye bread, but the nutritional information on the specific pack tells you how much fibre is in the bread you’re buying.

How should I store rye bread after opening?

Follow the storage instructions on your rye bread’s packaging. The product information for the Hollandia and Bolletje varieties described recommends keeping them sealed in the fridge after opening. Choose an amount you can use within the time stated on the label.

Can I order every rye bread product shown online?

No. A product being listed online doesn’t always mean you can order that variety online. Lidl lists its rye bread as available in store only, and specific varieties can also disappear from an online range. Check the sales channel and current availability before planning your breakfast around one product.