Breakfast shoppers comparing prices
If you regularly buy rusks for weekdays, you’ll want to know how many are in a roll. So compare not just the packs, but also the price per kilogram at the shop where you do your food shopping.
Who is this choice relevant to?
Breakfast eaters who prefer wholemeal or more fibre
If you want a wholemeal option or are keeping an eye on fibre, read the ingredients and nutritional information per 100 g. This will help you decide whether another variety suits what you’re looking for at breakfast.
Shoppers checking ingredients and allergens
If you need to avoid certain ingredients, don’t choose based only on labels such as plain, wholemeal or high-fibre. The varieties reviewed differ in their listed ingredients, including wheat, egg and sesame; check the packaging of the pack you buy.
What should you look for when choosing?
First, decide what matters most for your breakfast: a comparable price, a wholemeal base, availability during your usual food shop or checking the ingredients. Then use the packaging to assess the variety you’ve chosen.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Comparable quantity | Check the net weight and compare the price per kilogram. | If rusks are often on the table, I want to be able to compare packs of different sizes fairly. For around 36% of consumers, comparable pricing is the top priority. |
| Wholemeal and fibre | Read the ingredients and compare the fibre content per 100 g. | I deliberately choose a wholemeal base or keep an eye on fibre, even when a simple plain variety is available. For around 29% of consumers, this type of product choice comes first. |
| Availability | Check whether your variety is available in store or online. | For weekday breakfasts, I want to be able to pick up rusks during my usual food shop. This convenience matters most to around 21% of consumers. |
| Ingredients and allergens | Read the current ingredients list and allergen information on the packaging. | If I need to avoid an ingredient, the packaging determines whether I can choose this variety. Around 14% of consumers put these checks ahead of the other considerations. |
Common mistakes
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Comparing packs only
A low price for a roll doesn’t tell you much if the rolls don’t weigh the same. Comparing the price per kilogram takes the net weight into account.
Check the weight on the packaging before comparing the price of two varieties.
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Assuming wholemeal or high-fibre is automatically the right choice
The fibre content varies between varieties. Seeded varieties may also contain different allergens from the plain variety you’re used to.
Compare the nutritional information per 100 g and read the ingredients and allergen information for the rusks you’ve chosen.
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Assuming you’ll always shop at the same store
A variety that suits your breakfast also needs to be available when you do your food shopping. For example, Lidl lists the wholemeal rusks reviewed as an in-store product.
Before buying, check the sales channel and what your shop has in stock.
Brands and supermarket own-label options
Bolletje
Bolletje has plain, wholemeal and high-fibre rusk varieties. That makes it a relevant brand if you’re choosing between these types.
- PLUS lists 10 g of fibre per 100 g for Bolletje Vezelrijk meerzaden.
- According to PLUS, this seeded variety contains wheat and sesame; check the allergens on the packaging.
Albert Heijn (AH)
The own-label range includes plain and wholemeal rusks, so you can compare both within the same range.
- The plain roll reviewed weighs 125 g; the wholemeal roll contains 140 g.
- With these different weights, compare the price per kilogram and check the packaging of your chosen variety for allergen information.
Jumbo
Jumbo’s reviewed range includes its own plain rusks and other rusk varieties.
- According to its product page, Jumbo Beschuit Naturel contains 13 rusks.
- Jumbo recommends storing these plain rusks in a cool, dry, dark place.
Goud Gebakken (ALDI)
This ALDI own-label brand has wholemeal rusks for anyone looking specifically for a wholemeal variety.
- According to ALDI, the pack reviewed contains 13 rusks.
- Check the net weight if you want to compare this pack with another roll by price per kilogram.
PLUS
The reviewed PLUS range includes both plain rusks and a seeded wholemeal variety.
- PLUS lists 10.6 g of fibre per 100 g for its wholemeal rusks with seeds.
- According to PLUS, this seeded variety contains wheat, barley, oats, egg and sesame, among other ingredients.
Lidl
Lidl is an option if you’re looking for a simple wholemeal rusk.
- According to Lidl, the wholemeal rusks reviewed weigh 140 g.
- Lidl lists this variety as available in store only.
Rusks on Joybuy
These products let you compare a plain variety with two wholemeal options. For an affordable breakfast, compare the current pack details and price per kilogram; the type of product alone doesn’t determine which is the better-value buy for you.
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Bolletje Dark wholemeal rusks, 10 pieces
An option if you’re looking for wholemeal rusks for breakfast.
Check the ingredients and allergens on the packaging if they affect your choice.
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Bolletje wholemeal rusks, 13 pieces
A wholemeal option if you want this type of product for breakfast.
Joybuy lists 11 g of fibre per 100 g for this variety. If you have allergies, check the current packaging, particularly for information about wheat, egg and sesame.
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g'woon plain rusks, 125 g
A plain option if you don’t have a particular preference for wholemeal or seeded rusks at breakfast.
Before buying, read the allergen information on the packaging, especially if milk is a concern for you.
Frequently asked questions
Should I compare rusks by pack or by kilogram?
Compare the price per kilogram if the packs don’t weigh the same. Check the net weight too: Albert Heijn lists the plain and wholemeal rolls reviewed as 125 g and 140 g respectively.
When should I choose wholemeal rusks instead of plain?
Choose wholemeal rusks if you specifically want that type of grain at breakfast and the ingredients suit your preferences. To compare fibre, check the nutritional information per 100 g. The Voedingscentrum lists wholegrain cereal products as a source of fibre, but the amount varies from product to product.
Which allergens should I check in rusks?
Check the allergens on the packaging of the variety you’re buying. The product information reviewed mentions wheat, egg and sesame, among other allergens; PLUS also lists barley and oats in its seeded wholemeal rusks.
How should I store rusks?
Follow the storage advice on the packaging and seal an opened roll securely. Jumbo recommends storing its plain rusks in a cool, dry and dark place.