Breakfast lovers looking for wholegrain and fibre
You want to settle on a regular weekday choice of rusks, so you compare the wholegrain claim, fibre per 100 g and salt on the pack.
Which option is right for you?
Fussy eaters who prefer a lighter texture
Taste and texture are what matter most to you. A light rusk made with wheat flour may be a better fit than one with a pronounced wholegrain or seeded texture.
Families comparing pack sizes
You buy rusks regularly and check the weight, number of rusks and nutritional information on the pack you choose.
What should you look for when choosing?
For your weekday breakfast, first decide whether wholegrain and fibre, a light texture or the ability to compare pack sizes matters most to you.
| What to consider | What to check when buying | Who is this important to? |
|---|---|---|
| Wholegrain and fibre | Look for the wholegrain claim and compare fibre and salt per 100 g. | I want to choose wholegrain rusks for weekdays and see how much fibre they contain. For around 42% of consumers, wholegrain and fibre come first. |
| Taste and texture | Compare wheat flour with wholemeal wheat flour and check whether seeds have been added. | If a light rusk tends to go down better at home, I give texture more weight than fibre content. Around 33% of consumers say this preference comes first. |
| Pack size | Check the weight and number of rusks in the pack you choose. | For a regular family breakfast, I want to be able to compare packs easily. Comparability is the top priority for around 25% of consumers. |
Common mistakes
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Assuming dark, large or seeded rusks are automatically wholegrain
Colour, size and added seeds don’t tell you on their own whether a rusk is wholegrain. A seeded variety may also have a different ingredients and allergens list.
Check the wholegrain claim, compare fibre and salt per 100 g, and read the allergen information for the variety you choose.
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Assuming a light rusk is an equivalent source of fibre
Albert Heijn lists 3.6 g of fibre per 100 g for Bolletje Bakkers Beschuit Origineel, compared with 11 g per 100 g for Bolletje Volkoren. These differences matter if fibre is your main priority.
Choose the lighter variety for its texture; compare wholegrain varieties separately if fibre is what matters most to you.
Brands compared
Bolletje
Bolletje offers both wholegrain rusks and a larger rusk made with wheat flour.
- Albert Heijn lists 11 g of fibre per 100 g for Bolletje Volkoren.
- Bolletje Bakkers Beschuit Origineel contains 3.6 g of fibre per 100 g, so it isn’t an equivalent choice if you’re looking for the fibre content of a wholegrain variety.
Albert Heijn-huismerk
AH Beschuit Volkoren is an own-brand option to compare with other wholegrain rusks.
- Albert Heijn lists 9 g of fibre per 100 g for this variety.
- The listed ingredients include wheat and egg; if you have allergies, always check the pack you’re buying.
Jumbo-huismerk
Jumbo lists wholegrain rusks and an organic wholegrain variety as separate products.
- The varieties have different product descriptions, giving you options to compare when choosing wholegrain rusks.
- Jumbo listed the organic variety as no longer available in its online range. Check that the variety you want is in stock before including it in your comparison.
PLUS-huismerk
PLUS Beschuit Volkoren is an own-brand option for comparing nutritional information and ingredients.
- PLUS lists 7.7 g of fibre per 100 g.
- According to PLUS, this variety contains wheat, barley and egg. Check the current pack if allergens are relevant to you.
Wholegrain rusks on Joybuy
These products are wholegrain rusks for weekday breakfasts: one standard variety and one dark variety. Compare the packs if you’re choosing between a simpler wholegrain option and a variety with more ingredients.
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Bolletje wholegrain rusks, 13 pieces
An option if you’re looking for wholegrain rusks for weekday breakfasts. The pack contains 13 rusks; Joybuy lists 11 g of fibre per 100 g for this variety. If you have allergies, check the ingredients and allergens on the pack.
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Bolletje dark wholegrain rusks, 10 pieces
An option if you’d like to consider a dark variety as well as standard wholegrain rusks. The pack contains 10 rusks. Check the ingredients and allergens for this variety before choosing it.
Frequently asked questions
How can I identify wholegrain rusks?
Check whether the pack says ‘wholegrain’. According to the Netherlands Nutrition Centre, a product that isn’t made entirely from wholemeal flour can’t be described as wholegrain. Also compare the nutritional information, as fibre and salt levels vary between products.
Can I choose these rusks if I’m allergic to wheat or egg?
Don’t rely on the product name alone. The varieties described may contain wheat or egg, and other allergens may be relevant in varieties with extra grains or seeds. Always check the ingredients and allergens on the pack of the exact variety you want to buy.
How do I keep rusks crisp once opened?
Store rusks in a dry, airtight container so they’re exposed to as little moisture as possible. Also follow the storage instructions on the pack you choose.