If you use sprinkles regularly
You often eat sprinkles on rusks or bread. A pack you can finish is a better fit than one that sits in the cupboard for a long time.
Who is this relevant to?
If you’re looking for something to serve with coffee
You serve rusks with sprinkles alongside coffee and cake, and the flavour or presentation matters to you. Think about how much of the pack you’ll use after the occasion.
If you compare labels
You also consider portions, nutritional information and ingredients when choosing rusks and sprinkles. If iodine is relevant to your choice, check whether the rusks are made with baker’s salt.
What should you look for?
First decide whether you want chocolate sprinkles, fruit sprinkles or chocolate flakes. Then choose a pack size that suits how often you use the topping.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Pack size and how much you use | Check the weight and consider whether you’ll finish the contents before the best-before date. | If I often eat rusks with sprinkles, I want to choose a pack that suits my habits rather than one that gets left in the cupboard. This is the main consideration for around 50% of consumers. |
| Flavour and occasion | Choose the type you want, and if you’ll only use it occasionally, consider smaller packs too. | When I’m having coffee with guests, I want to serve a topping that suits their tastes, even if I don’t use it often. This is the first consideration for around 30% of consumers. |
| Nutritional information and ingredients | Compare portions and nutritional values; if necessary, check whether the rusks are labelled as containing baker’s salt. | If rusks with sprinkles are often on the table, I want to know what each portion contains. Around 20% of consumers prioritise this check. |
Common mistakes
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Choosing a large pack without considering how much you’ll use
A 600 g pack is more suited to regular use than to a single coffee break. Anything you don’t finish is of little practical value.
Choose a size that matches how often you expect to use the sprinkles.
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Assuming all sprinkles are the same
Fruit sprinkles, chocolate sprinkles and chocolate flakes are different products. Choosing a different type may mean the flavour isn’t right for what you wanted to serve.
Check the product name and ingredients before comparing packs.
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Not considering how many sprinkles you use
The Netherlands Nutrition Centre does not include sprinkles in its Wheel of Five guidelines, and highlights sugars and saturated fat as things to consider.
Check the nutritional information for the product you choose and consider how much you use on each rusk.
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Assuming all rusks contain baker’s salt
According to the Netherlands Nutrition Centre, bakers are not required to use baker’s salt. The product category alone therefore doesn’t tell you whether iodine has been added via this salt.
Check the ingredients of the specific rusks if this is important to your choice.
Brands to consider
Jumbo
Jumbo’s own-brand chocolate sprinkles come in a range of types and pack sizes.
- The range includes milk and dark chocolate varieties in 600 g packs.
- Choose a pack size based on how much you use, not just how much it contains.
Kiekeboe (ALDI)
ALDI sells products under the Kiekeboe name, including dark chocolate sprinkles and fruit sprinkles.
- ALDI lists 600 g packs of dark chocolate sprinkles and 400 g packs of fruit sprinkles.
- Fruit sprinkles aren’t a substitute for chocolate sprinkles if you’re looking for a chocolate flavour.
Mister Choc (Lidl)
Lidl lists Mister Choc dark chocolate sprinkles in a 600 g pack, as well as a 550 g XXL milk chocolate variety.
- The Lidl product pages mentioned state that these packs are available in store only.
- Check in store to see whether the type and pack size you want are available.
Albert Heijn
Albert Heijn’s own-brand sprinkles come in several pack sizes.
- Albert Heijn lists packs in sizes including 250 g, 400 g and 600 g.
- When choosing a different pack size, make sure you’re comparing the same type of sprinkles.
De Ruijter
De Ruijter offers milk and dark chocolate sprinkles, as well as varieties such as Specials and Royaal.
- Jumbo lists 390 g packs of De Ruijter milk and dark chocolate sprinkles.
- First choose the type and variety you want to serve; the brand name alone doesn’t tell you what suits your needs.
Venz
Venz offers milk chocolate sprinkles, as well as varieties with different shapes or presentations.
- Jumbo lists Venz milk chocolate sprinkles in a 400 g pack, among other products.
- Check which Venz variety you have in mind: pack weights and product names vary.
Products on Joybuy
These products offer different types of chocolate toppings and pack sizes for serving with rusks alongside coffee. Pay particular attention to the difference between flakes and sprinkles, and to how much of a pack you’re likely to use.
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g'woon milk chocolate flakes 300 g
For anyone who wants to put chocolate flakes on rusks and finds a 300 g pack suitable. Flakes are a different type of product from sprinkles; check the ingredients if that distinction matters to you.
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Venz milk chocolate sprinkles 380 g
For anyone looking for milk chocolate sprinkles to serve with rusks. The pack contains 380 g; compare this size with the amount you usually use.
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g'woon sprinkles with smileys 600 g
For anyone who wants to serve rusks with sprinkles in a fun design and uses a 600 g pack. Check the chocolate variety and ingredients on the pack before choosing.
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De Ruijter dark chocolate sprinkles 390 g
For anyone who wants dark chocolate sprinkles on rusks. The pack contains 390 g; consider which type of chocolate you prefer and how much you’re likely to use.
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Venz milk chocolate sprinkles 400 g
For anyone who wants to serve milk chocolate sprinkles with rusks. This pack contains 400 g, making it a different size from the 380 g Venz pack above.
Frequently asked questions
When is a large pack of sprinkles useful?
A large pack is most practical if you use sprinkles regularly and finish the contents. If you only occasionally serve rusks with coffee, consider smaller packs of the type you want too.
What should I consider if rusks with sprinkles are often on the table?
Pay attention to the portion size and nutritional information for both the rusks and the sprinkles. The Netherlands Nutrition Centre does not include sprinkles in its Wheel of Five guidelines, and highlights sugars and saturated fat as things to consider.
Do the rusks themselves contribute to the nutritional value?
Yes. The Netherlands Nutrition Centre gives a value of 82 kcal for one round rusk weighing 20 g; the sprinkles add to this. The nutritional value of what you serve depends on the products and portions you choose.
Do rusks automatically contain iodine from baker’s salt?
No. According to the Netherlands Nutrition Centre, bakers are not required to use baker’s salt. Check the ingredients of the specific rusks if this is relevant to your choice.