Who is this choice relevant to?

Anyone shopping for a group of children

You want to work out how many rusks and how much of the topping you’ll need, without being left with lots of unused sprinkles.

Anyone comparing sugar content

You want to compare the nutritional information for different varieties of sprinkles before choosing a party treat.

Anyone keeping allergens in mind

You want to know which ingredients are relevant to the children attending before serving, so you check the packaging for both the rusks and the topping.

What should you look for when choosing?

First, work out how many children will be eating. Then decide whether you want one type of sprinkles or more variety, and check the nutritional information and allergens for the products you’ve chosen.

What to consider What to check Who it matters to
Amount of topping Compare the pack weight with the number of rusks you plan to serve. Count the rusks and any other toppings separately. When I’m serving a group, I want to have enough sprinkles without ending up with lots left over. For around 46% of consumers, quantity comes first.
Serving and variety Choose one variety, a mix or individual portions to hand out; fruit sprinkles are not chocolate sprinkles. When there are several children at the table, I want to decide in advance how to present and serve the treat. For around 27% of consumers, this matters most.
Sugars and allergens Check the sugars per 100 g and the allergens on the current labels for both the sprinkles and the rusks. If a child needs to avoid certain ingredients, I want to know what’s in both products before serving. I also want to be able to compare the sugar content. For around 27% of consumers, this is their main concern when shopping.

Common mistakes

  • Relying solely on a ready-made combination

    Jumbo says its pre-packed Beschuit met Hagelslag Melk is no longer part of its online range. So that particular product isn’t a reliable basis for your plans.

    If needed, plan to buy rusks and sprinkles separately, and check that the products you want to use are available.

  • Assuming the allergens in one variety apply to all sprinkles

    Albert Heijn lists milk and lactose for AH Hagelslag melk. De Ruijter Hagelfeest also lists soya, wheat and cereals containing gluten.

    Ask about food allergies in advance, then check the labels for the exact rusks and sprinkles you’ve chosen just before serving.

Brands compared

Albert Heijn

The AH range includes milk chocolate sprinkles in a 600 g pack, as well as a reduced-sugar variety in a 250 g pack.

  • According to Albert Heijn, the regular milk variety contains 65 g of sugars per 100 g, while the reduced-sugar variety contains 43 g per 100 g.
  • Both varieties mentioned list milk and lactose; check the current label too.

Jumbo

Jumbo lists its own milk chocolate and dark chocolate sprinkles in 600 g packs.

  • These pack sizes can help you plan how much you’ll need for a group.
  • According to Jumbo, the separate pre-packed product Jumbo Beschuit met Hagelslag Melk is no longer part of its online range.

Kiekeboe

ALDI Nederland lists Kiekeboe dark chocolate sprinkles in a 600 g pack and fruit sprinkles in a 400 g pack.

  • The fruit sprinkles offer a different kind of topping if you’d like some variety alongside chocolate sprinkles.
  • Fruit sprinkles are not chocolate sprinkles. Check the label on your chosen pack for ingredients and allergens.

De Ruijter

According to the product information, Hagelfeest combines dark chocolate sprinkles with vanilla-flavoured sprinkles.

  • The mix is a good option if you want different types of sprinkles in one pack.
  • The product information lists milk, soya, wheat and cereals containing gluten.

Venz

The Jumbo range includes Venz XXL milk chocolate sprinkles in a 380 g pack.

  • The stated pack weight can help you match your purchase to the number of portions.
  • Check the ingredients and allergens for each Venz variety; the brand name alone won’t tell you what they are.

Sprinkles for individual rusks on Joybuy

These toppings are intended to be served with rusks bought separately. The selection includes chocolate sprinkles, mixed varieties and fruit sprinkles; choose the type and pack size that suit your party treat.

Venz chocolate sprinkles and vanilla-flavoured sprinkles, 400 g

Venz chocolate sprinkles and vanilla-flavoured sprinkles 400 g

A mixed variety if you’d like to serve different types of sprinkles on your rusks. The pack contains 400 g; buy the rusks separately and check the label before serving.

View on Joybuy
Venz bear-shaped sprinkles with milk chocolate and vanilla, 380 g

Venz bear-shaped sprinkles with milk chocolate and vanilla 380 g

A variety with bear shapes if you’d like to change up how the rusks look. The pack contains 380 g; check its ingredients and allergens before serving.

View on Joybuy
Venz milk chocolate sprinkles, 400 g

Venz milk chocolate sprinkles 400 g

A milk chocolate variety if you want to use just one type of sprinkles on your rusks. The pack contains 400 g; buy the rusks separately and read both labels before serving.

View on Joybuy
De Ruijter dark chocolate sprinkles, 390 g

De Ruijter dark chocolate sprinkles 390 g

Dark chocolate sprinkles for anyone looking for this variety to top their rusks. The pack contains 390 g; check the label and buy the rusks separately.

View on Joybuy
De Ruijter fruit sprinkles, 400 g

De Ruijter fruit sprinkles 400 g

A colourful alternative if you’d like something other than chocolate sprinkles for your rusks. These are fruit sprinkles, not chocolate sprinkles; the pack contains 400 g. Remember to check the label before serving.

View on Joybuy

Frequently asked questions

Should I check the rusks for allergens too?

Yes. If a child needs to avoid certain ingredients, check the labels for both the rusks and the sprinkles. Ask about food allergies in advance: the allergens listed vary by topping, and according to the Netherlands Food and Consumer Product Safety Authority, allergens must be clearly shown on the label of pre-packed foods.

How can I keep rusks with sprinkles as a small treat?

Decide in advance how many rusks you want to serve, and add the topping just before serving. The Netherlands Nutrition Centre also suggests a small biscuit or sugar-free sweets as treats outside the Wheel of Five; these are not a substitute for checking allergens.

How should I store an opened pack of sprinkles?

Follow the storage instructions on the packaging for the sprinkles you’ve chosen. Seal the pack after use and check the use-by or best-before information on the same label.