Who is this useful for?

If you only eat rusks occasionally

If you only use chocolate sprinkles for the occasional sweet treat after a Sunday meal, it’s worth comparing the pack size of a single portion, a multipack and a standard pack.

If flavour is your main priority

Dark chocolate sprinkles, milk chocolate sprinkles and mixed toppings are different options. Check the exact variety and its ingredients, not just the brand name.

If you need to check allergens

Milk and soya are listed in the information for some of the varieties reviewed. Check the current packaging of the variety you want to buy.

What should you look for when choosing?

First, decide how many occasions you want to cater for. Then choose a flavour and check the information on the specific pack.

Single portion

Good for: one occasion when you don’t want to store an opened pack.

Bear in mind: check how much chocolate sprinkle the portion actually contains.

Small multipack

Good for: a few separate occasions without opening a standard pack straight away.

Bear in mind: a mixed multipack may include flavours other than the one you’re looking for.

Standard pack

Good for: anyone who uses chocolate sprinkles more often and wants to sprinkle as much as they like.

Bear in mind: you’ll have an opened pack left after the first use.

What to consider What to check Who it matters to
Portion size The net weight and whether it’s one portion or several individually wrapped portions. If I only want rusks with chocolate sprinkles once, I don’t want to be left with a large opened pack. Portion size is the most important factor for around 50% of consumers.
Flavour and type Whether the product is chocolate sprinkles, flakes or a mixed topping, and which variety it contains. For my sweet treat, I’m looking for a particular flavour and want to know what I’m sprinkling on my rusk. Around 30% of consumers are expected to say this is their top priority.
Ingredients and allergens The ingredients list and allergen information for the exact variety. If I need to avoid certain ingredients, the label on that particular pack must give me the information I need. This check comes first for around 20% of consumers.

Common mistakes

  • Assuming a pack for one person is a single portion

    Even if you’re eating alone, a standard pack may still be mostly full after one rusk-topping occasion.

    Check the net weight and the number of individual portions before choosing a pack size.

  • Assuming dark chocolate contains no milk ingredients

    According to Albert Heijn, the De Ruijter Specials Intense Dark variety contains milk fat and soya; the product information also says it may contain milk protein and lactose. So the flavour name alone isn’t a reliable way to check for allergens.

    Read the ingredients and allergen information on the current pack of the exact variety.

  • Applying information about iodine in bread to chocolate sprinkles

    Voedingscentrum mentions baker’s salt as a possible source of added iodine. This alone tells you nothing about the composition of the chocolate sprinkles on your rusk.

    Check rusks and chocolate sprinkles as separate products, using the label on each.

Brands to compare

De Ruijter

Worth considering if you want to compare different pack sizes of chocolate sprinkles from the same brand.

  • Albert Heijn lists a De Ruijter chocolate sprinkle product in a single-portion pack, and De Ruijter Kleintjes at 140 g with 8 portions.
  • Ingredients and allergens vary by variety; information about one Intense Dark variety does not automatically apply to another pack.

Venz

Worth considering if you’re looking for a standard pack of chocolate sprinkles in a particular flavour.

  • Jumbo lists products including Venz milk chocolate sprinkles in a 400 g pack.
  • The milk chocolate variety listed by Jumbo contains milk, soya and lactose; always check the label for other varieties.

Jumbo

Worth considering if you want to compare mixed toppings in small portions with a standard own-brand pack.

  • Jumbo lists Strooi Mini's at 140 g with 8 portions, as well as larger packs of chocolate sprinkles.
  • Strooi Mini's is a mixed topping and contains milk; it’s not the same as a portion of one type of chocolate sprinkle.

Products in standard packs

These Joybuy products come in standard packs for anyone who wants to sprinkle chocolate sprinkles or flakes on their own rusks. Compare the pack size with how many times you expect to use it; chocolate flakes are a different type of product from chocolate sprinkles.

De Ruijter Intense Pure dark chocolate sprinkles 200 g

De Ruijter Intense Pure dark chocolate sprinkles 200 g

For anyone who wants to sprinkle dark chocolate sprinkles on rusks and can use a 200 g pack. If you only use them occasionally, check that this pack size suits your plans, and read the current label for ingredients and allergens.

View on Joybuy
g'woon Flakes dark chocolate flakes 300 g

g'woon Flakes dark chocolate flakes 300 g

For anyone who prefers dark chocolate flakes to chocolate sprinkles on rusks; this pack contains 300 g. Compare the pack size with how much you expect to use and check the current ingredients and allergen information.

View on Joybuy

Frequently asked questions

Does iodine in baker’s salt mean that chocolate sprinkles contain iodine?

No. The use of baker’s salt in bread or rusks tells you nothing about the composition of chocolate sprinkles. Voedingscentrum mentions baker’s salt as a possible source of added iodine; check the information for rusks and chocolate sprinkles separately.

Should I read the allergen label on dark chocolate sprinkles?

Yes, especially if you need to avoid certain ingredients: the word ‘dark’ doesn’t tell you which allergens a particular variety contains. For example, the De Ruijter Specials Intense Dark variety listed by Albert Heijn contains milk fat and soya, and may contain milk protein and lactose. Always check the current packaging of the product you choose.

How should I store chocolate sprinkles once opened?

Follow the storage instructions on the pack for your variety. Joybuy’s product information for De Ruijter dark chocolate sprinkles, 390 g, recommends storing them in a cool, dry place away from direct sunlight; don’t assume the same instructions apply to other products.