Solo shopper with a regular breakfast or lunch routine
You often eat rusks with sprinkles and want to choose a type and pack size that suit your habits.
Who are these choices relevant to?
One-person household looking to avoid waste
You don’t eat sprinkles every day, or you like to switch between flavours. In that case, it’s worth considering whether you can finish an opened pack and store it properly.
Shopper who checks what’s in their food
You compare the fibre content of rusks and check the ingredients and allergens in the products you choose. The amount of sprinkles you use on each rusk matters to you too.
What should you look for when choosing?
First decide which type of sprinkles you want. Then check whether the pack size suits how much you use, and if you eat them regularly, read the nutritional information for both items.
| What to consider | What should you check? | Who is this most important to? |
|---|---|---|
| Type of sprinkles | Choose between chocolate sprinkles and fruit sprinkles, and compare flavours you’ll actually enjoy. | If I specifically want chocolate sprinkles, another type won’t be much use to me. For around 34% of consumers, their preferred type comes first. |
| Pack size and storage | Check the pack weight, best-before date and storage instructions after opening. | If I only eat sprinkles occasionally, I want to finish an opened pack without leaving unnecessary leftovers. Around 33% of consumers prioritise this convenience. |
| Nutritional information and allergens | Check the fibre per 100 g of rusks, and read the ingredients and allergen information on both packs. | If I eat them regularly for breakfast, I want to know what’s in the rusks and sprinkles, and how much I use. This is the most important factor for around 33% of consumers. |
Common mistakes
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Assuming fruit sprinkles are the same as chocolate sprinkles
Fruit sprinkles are a different type of product. If you really want chocolate sprinkles, they may not be a suitable substitute for your preferred flavour.
Decide which type you want first, then look at the packs available in that range.
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Choosing a large pack without considering how much you use
For one person, a large pack could stay open for a long time, especially if you alternate sprinkles with other toppings.
Choose a size to match how often you eat sprinkles, and follow the pack’s storage instructions once opened.
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Only checking the rusks
Choosing a different type of rusk won’t change the nutritional information for the sprinkles. The Netherlands Nutrition Centre gives 9.4 g of sugars and 67 kcal for an average 15 g serving of sprinkles; the values for your product may differ.
Read the nutritional information for both products, and bear in mind how much sprinkles you actually use.
Brands to compare
De Ruijter
De Ruijter offers milk and dark chocolate sprinkles.
- An option if you’re looking for one of these varieties from the brand.
- Check the exact variety and pack. The brand name alone doesn’t tell you what’s in every type of sprinkles.
Venz
Venz offers milk chocolate sprinkles and other flavours.
- Worth considering if you’re looking for a particular flavour.
- Check the ingredients and allergens for each variety.
Jumbo
Jumbo offers own-brand chocolate sprinkles in 600 g packs, including milk and dark varieties.
- A size to consider if you regularly use the same type.
- If you live alone, consider whether you’ll finish an opened 600 g pack.
Kiekeboe
Kiekeboe offers, among other products, 600 g packs of dark chocolate sprinkles and 400 g packs of fruit sprinkles.
- The two types offer different flavour options.
- Fruit sprinkles aren’t a like-for-like substitute for chocolate sprinkles.
Albert Heijn
Albert Heijn offers plain and wholemeal rusks to use as a base for sprinkles.
- According to Albert Heijn’s product information, its wholemeal rusks contain 9 g of fibre per 100 g, compared with 4.2 g per 100 g for the plain variety.
- Check the ingredients and allergens in the rusks you choose too.
Lidl
Lidl offers, among other products, 600 g packs of milk chocolate sprinkles and a 550 g XXL milk variety.
- Pack sizes to consider if you use sprinkles regularly.
- Whichever size you choose, make sure it suits how much you use.
Sprinkles at Joybuy
These packs include milk chocolate sprinkles, a vanilla-flavoured variety and dark chocolate sprinkles. First choose the type you want, then check which pack weight suits the way you use them. Choose your rusks separately.
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Venz milk chocolate sprinkles, 400 g
For anyone looking for milk chocolate sprinkles who finds a 400 g pack suits their needs.
Check the ingredients and allergens on the pack you receive.
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Venz chocolate and vanilla-flavoured sprinkles, 400 g
For anyone looking for chocolate and vanilla-flavoured sprinkles who can use a 400 g pack.
Check the exact ingredients and allergens on the label.
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g'woon milk chocolate sprinkles with smiley faces, 550 g
For anyone looking for milk chocolate sprinkles with smiley faces who expects to finish a 550 g pack.
For this larger size, check the best-before date and storage instructions too.
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De Ruijter dark chocolate sprinkles, 390 g
For anyone looking for dark chocolate sprinkles who finds a 390 g pack suits their needs.
Read the ingredients and allergens for this variety on the label.
Frequently asked questions
Is the largest pack of sprinkles practical for one person?
Only if you expect to finish it and can store the opened pack according to the label. If you don’t eat sprinkles often or like to vary your toppings, consider smaller packs too.
What changes if I choose wholemeal rusks?
For the AH varieties reviewed, Albert Heijn lists 9 g of fibre per 100 g for wholemeal rusks and 4.2 g per 100 g for plain rusks. Choosing wholemeal doesn’t change the nutritional information for the sprinkles.
Where can I check for allergens in rusks with sprinkles?
Read the allergen information on both the rusks and the specific pack of sprinkles. Ingredients and warnings can vary between varieties.
Does every rusk contain iodine?
You can’t assume that every rusk does. The Netherlands Food and Consumer Product Safety Authority discusses iodine compounds in bakery products, but to find out what’s in a specific pack, check that product’s ingredient information.