Organisers who want to hand out treats quickly
If you want to prepare something for several people, individual rusks make a handy base that you can top one at a time. To keep them crunchy, add the chocolate sprinkles shortly before handing them out.
Who is each option right for?
Shoppers looking for a wholemeal base
You want to use chocolate sprinkles as a fun topping, but also make an informed choice between a white and a wholemeal grain product. Check the ‘wholemeal’ label on both rusks and sourdough bread: according to the Netherlands Nutrition Centre, ‘sourdough’ on its own says nothing about whether it is wholemeal.
Shoppers who check labels carefully
If you’re serving guests with food allergies, the ingredients in both the base and the chocolate sprinkles matter. If you also want to know whether bread was made with baker’s salt, check the label or ask about unpackaged bread.
What should you look for when choosing?
For your Easter egg hunt, first decide whether individual rusks or slices of bread will be more convenient. Then compare the wholemeal labelling, the labels on both components and when you plan to serve them.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Portions and serving time | Choose individual rusks or bread to slice yourself, and plan when to add the chocolate sprinkles. | I want to hand something out quickly after the hunt, but the rusks need to stay crunchy. For around 31% of consumers, ease of serving is the top priority. |
| Wholemeal base and topping | Look for ‘wholemeal’ on bread or rusks, and compare the nutritional information for the chocolate sprinkles you choose per portion. | If the grain base matters to me, I want to know whether it is wholemeal without judging the sweet topping differently as a result. For around 31% of consumers, this is the main consideration. |
| Allergens and baker’s salt | Read the latest allergen information for the base and topping. If it matters to your choice, check whether baker’s salt has been used in the bread. | If I’m serving guests with food allergies, I want to know the ingredients in both components. The type of salt used may also matter to me. Around 23% of consumers put these label checks first. |
| Availability and storage | Check whether your chosen bread is available at your shop, and follow the storage instructions on the packaging. | I want to have the bread in time without any leftovers going to waste. For around 15% of consumers, availability and storage are the most important considerations. |
Common mistakes
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Assuming ‘sourdough’ means ‘wholemeal’
Sourdough describes how the bread is made, not whether it uses wholemeal flour. If you want wholemeal for that reason, the word ‘sourdough’ alone is not enough to go on.
Check whether the packaging says ‘wholemeal’, or ask your baker.
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Assuming all bread contains baker’s salt
According to the Netherlands Nutrition Centre, using baker’s salt is not compulsory when baking bread. The type of bread, a sourdough label or the word ‘organic’ does not tell you whether it has been used.
Check the ingredients or ask which salt was used in unpackaged bread if it matters to your choice.
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Forgetting to include the topping when checking nutritional information
A wholemeal base does not change the nutritional value of the chocolate sprinkles. According to the Netherlands Nutrition Centre, chocolate sprinkles contain sugars and saturated fat; the values can vary by product and portion.
Compare the nutritional information for the chocolate sprinkles you choose, and decide how much to use on each rusk or slice.
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Only reading the bread label
Rusks, bread and chocolate sprinkles each have their own ingredients and allergens. A product name or picture does not give you the full story.
Check the latest packaging for both components. If you’re buying unpackaged bread, ask for allergen information before you buy.
Brands to compare
These brands give you a starting point when choosing rusks, sourdough bread or chocolate sprinkles. Check the variety and latest packaging for each product.
De Ruijter
A brand to consider if you’re looking for dark chocolate sprinkles.
- Albert Heijn states that De Ruijter Specials Intens Puur contains at least 52% cocoa solids.
- The product information lists milk and soya; check the label on the pack you choose before buying.
Venz
A brand worth looking at if you want to compare different chocolate sprinkle varieties.
- Jumbo lists several Venz chocolate sprinkle products in its range.
- Compare the flavour, pack size and ingredients of the variety you actually choose.
Albert Heijn
A supermarket own-brand to consider if you want a wholemeal rusk base.
- AH Beschuit volkoren is labelled as wholemeal on the product page.
- The product information lists wheat and egg; check the latest label for all allergens.
Jumbo
Worth considering if you’re weighing up wholemeal rusks and sourdough bread as different bases.
- Jumbo lists its own-brand wholemeal rusks and also describes sourdough breads for in-store sale.
- Jumbo says these sourdough breads cannot be ordered online, so check what’s available at your local store.
Lidl
An option for shoppers who want to choose their sourdough bread and chocolate sprinkles separately.
- Lidl lists a 600 g white spelt sourdough loaf and a 600 g Mister Choc chocolate sprinkle mix.
- Both products are marked as available in store only; check the ingredients information there too.
ALDI
An option for shoppers looking for chocolate sprinkles and bread to serve together.
- ALDI lists 600 g of Kiekeboe dark chocolate sprinkles and describes a range of freshly baked bread.
- The bread range shown is available at stores with an in-store bakery; check which products are available at your local branch.
Rusks and chocolate sprinkles at Joybuy
These products are separate components for rusks with chocolate sprinkles: two types of wholemeal rusks and two toppings. Choose the combination that suits the number of portions you need and your taste; if you’re going for sourdough bread, choose a bread base separately.
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Bolletje dark wholemeal rusks – 10 pieces
A wholemeal rusk base if you want to serve individual portions with chocolate sprinkles.
The pack contains 10 pieces. Choose the chocolate sprinkles separately, and check the latest label if allergens or baker’s salt matter to your choice.
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Bolletje wholemeal rusks – 13 pieces
A wholemeal rusk base if you want to prepare more individual portions.
The pack contains 13 pieces; choose the chocolate sprinkles separately. Check the latest ingredients information for guests with allergies, and look for details of baker’s salt if needed.
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De Ruijter Intense Dark chocolate sprinkles – 200 g
Dark chocolate sprinkles for anyone choosing their own rusk or bread base.
The pack contains 200 g. Before serving, check the nutritional information and allergens on the latest label.
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Venz chocolate sprinkles and vanilla-flavoured sprinkles – 400 g
Chocolate- and vanilla-flavoured toppings for a rusk or bread base of your choice.
The pack contains 400 g. Check the latest label for ingredients, allergens and nutritional information.
Frequently asked questions
Is sourdough bread automatically wholemeal?
No. Sourdough and wholemeal describe different characteristics of bread. If you want a wholemeal base under your chocolate sprinkles, check the packaging for the word ‘wholemeal’ or ask your baker, even when buying sourdough bread.
Is bread in the Netherlands always made with baker’s salt?
No. According to the Netherlands Nutrition Centre, baker’s salt is not compulsory when baking bread. Check the ingredients or ask which salt was used in unpackaged bread if it matters to your choice.
How should I store bread that I’ll serve later at the Easter egg hunt?
If needed, freeze the bread in portions as soon as you buy it. The Netherlands Nutrition Centre recommends this so you can use only the amount you need later; also follow the storage instructions on the packaging.
Where can I find allergen information for unpackaged sourdough bread?
Ask the seller before you buy. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for unpackaged food must be available. Check the label separately for the chocolate sprinkles and any other pre-packed components.