Who is this choice relevant to?

Guests on a short stay

If you’re staying in a holiday home for just a few days, you’ll want a breakfast that takes little preparation and doesn’t leave you with lots of unused ingredients. Rusks can be taken one at a time; also work out how much topping you’ll need.

Groups having several breakfasts

If several people will be eating breakfast over a number of days, consider whether one pack of chocolate sprinkles will last your stay without leaving too much over. Compare the pack size with how much you expect to use.

People who want to check the label

Ingredients, allergens and nutritional information may affect your choice of both topping and base. Read the information for the variety you choose, and compare bread and rusks as separate products.

What should you look for when choosing?

First, choose rusks or bread as your base. Then decide which amount and flavour of chocolate sprinkles will suit your stay, and check the label if ingredients or allergens are important to you.

What to consider What to check Who it matters to
Enough for everyone Compare the pack size with the number of people and planned breakfasts. Consider whether you can take an opened pack home. If I’m making breakfast for several people, I want enough topping without having to open a new pack each time. Having enough in stock is the top priority for around 29% of consumers.
Convenience for a short stay Choose bread, rusks or both separately. For rusks, check the number of pieces; for chocolate sprinkles, check the pack weight. If I’m only staying for a few days, I want to have breakfast quickly without having lots left over. This is the main consideration for around 21% of consumers.
Ingredients and nutritional information Check the allergens and nutritional information for each variety, including sugars and saturates. For bread, check the ingredients if the use of baker’s salt matters to you. If I need to take allergens into account or compare the nutritional value of my breakfast, I want to know exactly what’s in the topping and the base. This check matters most to around 36% of consumers.
Flavour and product type Compare the milk or dark variety you prefer, and check whether you’re choosing chocolate sprinkles, chocolate chunks or flakes. If a particular chocolate flavour or texture is important to me, I don’t want to judge by the colour of the packaging alone. Around 14% of consumers put this preference first.

Common mistakes

  • Thinking ‘medium-sliced’ describes chocolate sprinkles

    Chocolate sprinkles are a topping; ‘medium-sliced’ can only describe sliced bread that you might buy separately. Rusks are another type of base.

    List the base and the topping separately on your shopping list. Choose the type of bread or number of rusks separately from the chocolate sprinkles variety.

  • Taking a large pack without planning how much you’ll use

    A 600 g pack could work for several breakfasts with a group, but you may have a lot left over after a short stay.

    Count the people and breakfasts before choosing a pack size. Also consider whether you’ll take an opened pack home.

    A large, unused pack takes up space on the way home or gets left behind after your stay.

  • Assuming dark chocolate means you can avoid certain ingredients

    The flavour name doesn’t tell you which allergens or nutritional values apply to a specific variety. For example, Albert Heijn lists milk and soya in De Ruijter Specials Intens Puur.

    Read the ingredients, allergens and nutritional information on the current pack, even if you choose a dark variety.

  • Assuming all bread contains baker’s salt

    Baker’s salt contains iodine, but according to the Netherlands Nutrition Centre, bakers aren’t required to use it. So the term ‘medium-sliced’ doesn’t tell you whether it’s present.

    For packaged bread, check the ingredients list. For unpackaged bread, ask which salt has been used.

Brands compared

De Ruijter

Alongside standard 390 g chocolate sprinkles, there’s a smaller 200 g Specials Intens Puur variety.

  • Albert Heijn states that Specials Intens Puur contains at least 52% cocoa solids.
  • Albert Heijn also lists milk and soya for this variety. Check the label if allergens are important to your choice.

Venz

Jumbo lists Venz milk and dark chocolate sprinkles, among other options, in 400 g packs.

  • There are different flavours and pack types to compare.
  • Compare the ingredients and nutritional information for the exact variety; the flavour name doesn’t tell you everything.

Jumbo

Jumbo lists its own chocolate sprinkles in milk and dark varieties, in 600 g packs.

  • The pack size is worth considering if several people will be having chocolate sprinkles during your stay.
  • A large pack is less practical if you won’t finish it or take it home.

Kiekeboe

ALDI lists Kiekeboe chocolate sprinkles, including a 600 g dark variety.

  • ALDI mentions Rainforest Alliance cocoa in Kiekeboe Hagelslag Puur 600 g.
  • Check the current pack for the ingredients and allergens in the flavour you choose.

Mister Choc

Lidl lists Mister Choc chocolate sprinkles, including dark and mixed varieties.

  • The varieties offer a choice of different flavours.
  • Before deciding, check the pack size, ingredients and allergens on the pack you choose.

Chocolate sprinkles and other toppings for breakfast on holiday

These products are toppings for bread or rusks, not the base itself. The pack size and product type can help you choose for a short stay or several breakfasts; check the label on the variety you buy.

g'woon dark chocolate sprinkles, 400 g

g'woon dark chocolate sprinkles 400 g

The 400 g pack could be a good choice if several people want dark chocolate sprinkles on bread or rusks. Decide whether this amount suits the number of breakfasts you’re planning, and check the ingredients on the pack.

View at Joybuy
De Ruijter Intense Pure chocolate sprinkles, 200 g

De Ruijter Intense Pure chocolate sprinkles 200 g

The 200 g pack is an option if you want to take less topping with you for a short stay. Choose the dark flavour if it appeals to you, and read the allergen information on the current pack.

View at Joybuy
De Ruijter Chocolate Chunks, 390 g

De Ruijter Chocolate Chunks 390 g

These 390 g chocolate chunks are an option if you’d like to use this type of topping on bread for several breakfasts. Check that the texture and pack size will suit your group.

View at Joybuy
De Ruijter Hail Chocolate Pure, 390 g

De Ruijter Hail Chocolate Pure 390 g

The 390 g pack of dark chocolate sprinkles could suit a group where several people prefer the same flavour. Compare the amount you’ll need, and read the ingredients and allergen information for this variety.

View at Joybuy
De Ruijter Flake Feast, 200 g

De Ruijter Flake Feast 200 g

This 200 g flake mix is a good option if you’re looking for a smaller pack and a different texture from standard chocolate sprinkles. It isn’t a standard chocolate sprinkles variety, so check the ingredients in the mix.

View at Joybuy

Frequently asked questions

Are chocolate sprinkles the same kind of purchase as rusks or bread?

No. Chocolate sprinkles are a topping; rusks and sliced bread are separate bases. Choose them separately, and only consider whether bread is medium-sliced if you’re buying sliced bread.

How much sugar is in a serving of chocolate sprinkles?

The Netherlands Nutrition Centre gives 9.4 g of sugars for a 15 g serving of chocolate sprinkles. Nutritional values can vary by product and serving size, so compare the label on the variety you choose.

Does medium-sliced bread always contain baker’s salt with iodine?

No. According to the Netherlands Nutrition Centre, baker’s salt contains iodine, but bakers don’t have to use it. Check the ingredients list on packaged bread or ask about unpackaged bread; the thickness of the slices won’t tell you.

How do I check for allergens in chocolate sprinkles?

Read the allergen information on the current pack for the exact flavour you’re buying. The Netherlands Food and Consumer Product Safety Authority requires allergens to be clearly listed on pre-packed foods; don’t rely on descriptions such as ‘dark’ or ‘milk’ alone.