Which option is right for you?

Holidaymakers packing a compact store cupboard

A roll of plain rusks is a good option if you want to use different toppings and pack only a small amount of food. Store any opened rusks in a dry, sealed container, as recommended by the Voedingscentrum (Netherlands Nutrition Centre).

Shoppers comparing fibre and seed varieties

If you’re looking for a wholemeal, high-fibre or seed variety, compare the ingredients and fibre per 100 g with those of a plain variety. Check the allergens in your chosen product, too.

Shoppers who need to check ingredients or allergens

The products described from brands including Bolletje, Albert Heijn and PLUS contain wheat, egg or sesame. Always check the current ingredients list and any ‘may contain’ statement before buying.

What should you look for when choosing?

First, decide how many rusks you’ll take and where you’ll store an opened roll. Then compare the variety and label of the products you’re considering.

What to consider What to check before buying Who it matters to
Keeping them crisp Choose a cool, dry, dark place to store them, and use a packet or tin that seals tightly. If I’m spreading a roll over several days of my holiday, I want to stop the rest going soft. Keeping rusks fresh is the top priority for around 33% of consumers.
Plain varieties and roll size Compare the weight and number of rusks; the plain rolls described from Albert Heijn and Jumbo contain 125 g and 13 rusks. For a range of toppings, I want a simple base to take with me without packing more rusks than I’ll use. Around 25% of consumers prioritise this practical quantity.
Ingredients and allergens Read the current ingredients and allergen information, including any ‘may contain’ statement. If I need to avoid certain ingredients, I need to know what’s in this particular variety. Checking the label comes first for around 25% of consumers.
Fibre and seeds Compare the fibre and salt per 100 g, and check which grains, seeds or kernels are used. I’d rather choose based on the ingredients than the variety name alone. Fibre or seeds are the main consideration for around 17% of consumers.

Common mistakes

  • Assuming ‘medium sliced’ is a standard rusk size

    Rusks are usually described by variety, weight or number of pieces. A description of slice thickness won’t automatically tell you which product or size you’ll get.

    Decide whether you’re looking for a particular size, a certain number of rusks or, in fact, sliced bread. Check the dimensions on the product listing.

  • Treating all seed varieties as the same

    A product name doesn’t tell you how much fibre or salt a rusk contains. PLUS lists 5.2 g of fibre and 0.78 g of salt per 100 g for its luxury plain rusks with seeds; these figures apply to this variety.

    Compare the nutrition information per 100 g, and read the ingredients and allergen information on the current packaging.

  • Packing a large roll without somewhere airtight to store it

    Moisture can make rusks go soft. The Voedingscentrum recommends storing opened rusks in a cool, dry, dark place in a tightly sealed container.

    Before packing a larger supply, check whether you’ll have a suitable tin or tightly sealed container at your holiday accommodation.

    If the rusks go soft or stale, you may end up leaving some of the roll uneaten.

  • Assuming all rusks are made with iodised baker’s salt

    The 2008 Dutch agreement on baker’s salt promotes its use in bakery products. According to the Nederlands Bakkerij Centrum (Dutch Bakery Centre), using iodine-enriched baker’s salt is not a legal requirement.

    If the type of salt used matters to you, check the ingredients list of the rusks you’re planning to buy.

Brands to compare

Bolletje

Bolletje offers several rusk varieties, including Echte Beschuit and Vezelrijk Meerzaden. Compare each variety separately rather than assuming the whole brand uses the same ingredients.

  • PLUS lists 10 g of fibre per 100 g for Bolletje Vezelrijk Meerzaden.
  • For Echte Beschuit, Bolletje lists ingredients including cereals containing gluten and egg. Check the allergens again for your chosen variety.

Albert Heijn

The own-brand range includes plain rusks, giving you a specific product to use as a starting point when comparing roll size and ingredients.

  • Albert Heijn lists AH plain rusks as 125 g and 13 portions.
  • The product information includes ingredients such as egg, wheat and rye. Check the current packaging, including any ‘may contain’ statements.

Jumbo

At Jumbo, you can compare plain rusks with other varieties, such as wholemeal and multigrain.

  • Jumbo lists its plain rusks as a 125 g roll containing 13 pieces.
  • Ingredients vary between varieties, so check the packaging of the product you choose for allergen information.

PLUS

PLUS sells both plain rusks and seed varieties. Compare the nutritional information and allergens for each product individually.

  • PLUS lists its luxury plain rusks with seeds as a 230 g roll.
  • This seed variety lists ingredients including wheat, egg and sesame; check the current packaging.

Lidl

Lidl offers plain and wholemeal rusks in store. The listed weights can help you compare how much you’d like to buy.

  • Lidl lists plain rusks at 125 g and wholemeal rusks at 140 g.
  • For details of the ingredients, allergens and nutritional values, check the packaging in store.

Wholemeal rusks at Joybuy

These two Bolletje rolls are options if you’re looking for wholemeal rusks. The number of pieces varies, so check the current packaging for ingredients, allergens and dimensions if these matter for your holiday plans.

Bolletje Dark wholemeal rusks, 10 pieces

Bolletje Dark wholemeal rusks, 10 pieces

An option if you’re looking for wholemeal rusks and want to take a roll of 10 pieces. Check the ingredients and allergens on the packaging before buying.

View at Joybuy
Bolletje wholemeal rusks, 13 pieces

Bolletje wholemeal rusks, 13 pieces

An option if you’re looking for wholemeal rusks and a roll of 13 pieces better suits your plans. Compare the fibre content and allergens using the current packaging.

View at Joybuy

Frequently asked questions

How should I store opened rusks on holiday?

Store opened rusks in a cool, dry, dark place in a tightly sealed container. The Voedingscentrum says opened rusks can be kept in a kitchen cupboard for around one month. Also check for softness, a musty smell or a loss of flavour.

Can I use ‘medium sliced’ to choose rusks?

Not as a standard description of a rusk variety or size. Decide whether you mean the dimensions, the number of pieces or sliced bread, then check the relevant product information.

Do Dutch rusks have to be made with iodised baker’s salt?

No, don’t assume that all rusks are. The Dutch agreement on baker’s salt encourages its use in bakery products, but according to the Nederlands Bakkerij Centrum, using iodine-enriched baker’s salt is not a legal requirement. Check the product’s ingredients list to find out which type of salt is used.

Are wholemeal or seed rusks automatically suitable if I need to avoid allergens?

No, the variety name doesn’t tell you which allergens are in a particular product. The seed and spelt varieties described list ingredients including cereals containing gluten, sesame and sometimes egg. Read the current ingredients list and any ‘may contain’ statement.