Who might be weighing up this choice?

Small households looking to reduce leftover bread

A half loaf means you can buy fewer slices at a time for lunches over the school holidays. Jumbo stocks both half loaves of wholemeal bread and other half-loaf options. Work out how much bread you'll need during the time you plan to use it.

Parents who want to serve chocolate sprinkles at lunchtime

It's not just the topping that matters, but the lunch as a whole. The Netherlands Nutrition Centre recommends choosing mainly foods from the Wheel of Five for children, and treating chocolate sprinkles as a daily choice.

Households looking for a suitable amount to keep in stock

If you don't use chocolate sprinkles every day, a smaller pack may suit you better than a large one. The shops listed offer various pack sizes, so choose one that matches how much you expect to use.

What should you look for when choosing?

First, choose your lunch base: a half loaf if you want to buy fewer slices at a time, or rusks if you specifically want to serve them. Then choose a pack of chocolate sprinkles that suits how much you use.

What to consider What to check when buying Who is this important to?
Amount of bread Check whether it's a half loaf and choose from the bread types listed. If we only use a few slices over the school holidays, I don't want to buy more bread at a time than we need. Around 44% of consumers prioritise reducing leftover bread.
Lunch base and portion Check the type of bread or rusks, along with the nutritional information for a portion of your chosen chocolate sprinkles. For a child's lunch, I want to be able to serve chocolate sprinkles without letting the sweet topping dominate the meal. The ingredients and portion size are the top priorities for around 33% of consumers.
Amount you'll use Compare the pack weight, the flavour you want and the information on the packaging. If we only use chocolate sprinkles occasionally, I don't want to buy a pack that will be open for longer than necessary. Finding a suitable amount to keep in stock is the main concern for around 23% of consumers.

Common mistakes

  • Treating rusks as the same thing as a half loaf

    A half loaf changes how much bread you buy at a time; choosing rusks means picking a different lunch base. So the two options don't answer the same question.

    First decide whether you want to buy fewer slices or serve rusks instead. Then choose your topping.

  • Choosing a large pack of chocolate sprinkles without considering how much you'll use

    A larger pack gives you more to keep in stock, even if you only use chocolate sprinkles occasionally over the school holidays.

    Compare pack sizes and choose an amount that suits how often you expect to use the topping.

  • Assuming every loaf contains the same type of salt

    Ingredients vary from one loaf to another. For example, Albert Heijn lists iodised salt in AH Tijger bruin half; that doesn't tell you what's on the label of another loaf.

    If the type of salt matters to you, read the ingredients list on the exact pack you're buying.

  • Focusing only on the chocolate sprinkles

    The Netherlands Nutrition Centre classifies chocolate sprinkles as a daily choice for children and recommends basing their lunch mainly on foods from the Wheel of Five.

    Decide how much chocolate sprinkles you want to use, and consider the rest of the lunch too.

Brands and shops to consider

These examples can help you compare bread types, chocolate sprinkle flavours and pack sizes. Always check the label of the product you're buying before making your choice.

De Ruijter

A brand with several types of chocolate sprinkles.

  • Jumbo and ALDI list packs of 390 g, among other sizes.
  • Check the ingredients and nutritional information for each variety; the flavour name alone doesn't tell you what's in it.

Venz

A brand offering milk and dark chocolate sprinkles, among other varieties.

  • Jumbo lists a 400 g pack for both of these flavours.
  • Don't assume that every variety has the same ingredients or allergen information.

Albert Heijn

A supermarket that stocks half loaves and chocolate sprinkles.

  • AH Tijger bruin half is listed as a 400 g half loaf of brown wheat bread.
  • The product information lists iodised salt for this loaf. Check the label again if you choose a different bread.

Jumbo

A supermarket where you can compare different half loaves and packs of chocolate sprinkles.

  • Jumbo Fijn Volkoren Half's product page lists 7,6 g of fibre per 100 g.
  • That nutritional value applies to this loaf, not to every half loaf sold by Jumbo.

Lidl

A supermarket that stocks Mister Choc dark chocolate sprinkles, among other products.

  • The product page lists a 600 g pack.
  • Lidl states on the product page that this item is only available in store.

ALDI

A supermarket with its own-brand and branded chocolate sprinkles.

  • ALDI lists Kiekeboe puur in 600 g packs and De Ruijter varieties in 390 g packs.
  • Pack sizes alone don't tell you what's in the variety you've chosen.

Rusks and chocolate sprinkles at Joybuy

These products include chocolate sprinkles in various pack sizes, as well as wholemeal rusks as a separate lunch base. If you want lunch with a half loaf, choose that bread separately; none of the chocolate sprinkle packs shown is a pack of bread.

Venz milk chocolate sprinkles, 400 g

Venz milk chocolate sprinkles 400 g

A separate topping for anyone looking for milk chocolate sprinkles to have with bread or rusks. The pack contains 400 g. Adjust the amount you use to suit the lunch, and check the nutritional and allergen information on the label.

View at Joybuy
De Ruijter Intense dark chocolate sprinkles, 200 g

De Ruijter Intense dark chocolate sprinkles 200 g

A 200 g pack to consider if you want to buy less chocolate sprinkles at a time. This is a dark chocolate topping; choose your bread or rusks separately, and check the label of this variety if you have allergies.

View at Joybuy
Bolletje wholemeal rusks, 13 pieces

Bolletje wholemeal rusks, 13 pieces

A lunch base for anyone who specifically wants to serve rusks instead of slices of bread. The pack contains 13 pieces. Choose your chocolate sprinkles separately, and check the rusk label if you have allergies.

View at Joybuy
De Ruijter dark chocolate sprinkles, 390 g

De Ruijter dark chocolate sprinkles 390 g

Dark chocolate sprinkles for anyone who wants to use this flavour as a topping. The pack contains 390 g and isn't a lunch base. Check the nutritional and allergen information on the label for the portion you choose.

View at Joybuy
g'woon milk chocolate sprinkles with smileys, 600 g

g'woon milk chocolate sprinkles with smileys 600 g

A larger pack to consider if you use milk chocolate sprinkles regularly. It contains 600 g, which may be more than you need if you only use them occasionally in a small household. Check the allergen information on the label.

View at Joybuy

Frequently asked questions

Can chocolate sprinkles be the main topping in a child's lunch?

Don't automatically make chocolate sprinkles the main part of the lunch. The Netherlands Nutrition Centre classifies chocolate sprinkles as a daily choice and recommends basing children's breakfasts and lunches mainly on foods from the Wheel of Five.

Are rusks the same as buying a half loaf?

No. Rusks are a different lunch base, while a half loaf means buying less bread at a time. If your main aim is to have fewer slices at home, look for a half loaf. Choose rusks if you specifically want to serve them.

How can I compare the amount of chocolate sprinkles I use?

Check the nutritional information per portion on the pack, and consider how much you actually use. That way, you won't compare portion values with values per 100 g as if they meant the same thing. Always check the variety you've chosen.

How can I tell what type of salt is in a half loaf?

Read the ingredients list for the exact loaf. Albert Heijn lists iodised salt in AH Tijger bruin half, but you'll need to check the label for a different loaf.

What should I check if I have allergies to bread, rusks or chocolate sprinkles?

Read the allergen information on each individual pack, even if you've bought the same products before. The Netherlands Food and Consumer Product Safety Authority states that allergens required by law must be clearly listed in the ingredients. Ingredients vary from one product to another.