Which rusks are right for you?

Easter brunch shoppers catering for a group

You want to put enough rusks on the table, so compare the number of rusks and the pack size before choosing.

Shoppers looking for wholemeal

You want rusks explicitly labelled ‘wholemeal’ and would like to check the nutritional information for the exact variety.

Shoppers checking ingredients and allergens

You read the label on each variety before serving, for example because wheat, egg or other listed allergens matter to your guests.

What to look for in rusks for Easter brunch

First decide which type of rusk you want to serve and how many you need. Then check the nutritional information and ingredients for your chosen variety.

What to consider What to check Who it’s for
Plain own-brand rusks Compare the variety, pack size and net weight. If I’m looking for a simple plain option for a group, I want to know what’s in each pack. Around 36% of consumers prioritise this basic choice.
Number of rusks Count the rusks in each pack and check the storage instructions if you’re buying in advance. For a brunch with guests, I want to have enough rusks ready without relying on the size of the packaging alone; around 29% of consumers prioritise the number of rusks.
Wholemeal and fibre Look for the ‘wholemeal’ label and compare the fibre per 100 g on the pack. I want to serve a wholemeal variety, so I check the label on the pack. This is the most important consideration for around 21% of consumers.
Ingredients and allergens Read the ingredients and allergen list on the exact pack. If a guest needs to avoid certain ingredients, I want to know what the chosen rusks contain or may contain; around 14% of consumers prioritise this check.

Common mistakes

  • Assuming all packs are the same size

    The number of rusks and the net weight can vary between varieties. So the number of packs alone doesn’t tell you how much you’ll have ready for brunch.

    Count the rusks in each pack and choose enough packs for your guests.

  • Assuming the allergen profile is the same

    Plain, wholemeal and branded varieties may list different ingredients and allergens. The label on one variety is no substitute for the label on another.

    Read the ingredients and allergen list on every pack you plan to serve.

  • Confusing a fibre claim with ‘wholemeal’

    A fibre claim isn’t the same as a ‘wholemeal’ label. According to the Voedingscentrum, a product that isn’t made entirely from wholemeal flour cannot be called ‘wholemeal’.

    Look for the label on the exact pack and check the nutritional information separately.

Brands to consider

Bolletje

Bolletje offers Echte Beschuit and Bakkers Beschuit, among other varieties. Check which one you’re choosing for brunch.

  • The product name makes it easier to tell the varieties apart.
  • Ingredients and allergens may vary by variety; check the label on the pack you choose.

Albert Heijn

Albert Heijn lists both AH Beschuit naturel and AH Beschuit volkoren.

  • The packs listed weigh 125 g and 140 g respectively.
  • Compare the nutritional information for the exact variety; the two packs don’t have the same net weight.

Jumbo

Jumbo Beschuit Naturel is an own-brand option to consider when planning your brunch.

  • Jumbo lists 13 rusks and a weight of 125 g for this variety.
  • Check the ingredients and allergens on the pack before serving.

PLUS

PLUS lists its own plain rusks alongside Bolletje varieties for Easter breakfast.

  • PLUS Beschuit naturel is listed as a 125 g roll.
  • Treat the own-brand plain variety and the Bolletje varieties as separate products, each with its own label.

Goud Gebakken

ALDI lists Goud Gebakken rusks in plain and wholemeal varieties.

  • ALDI lists 13 rusks per pack for both varieties shown.
  • Check whether the pack you choose is plain or wholemeal, and read the ingredients list.

Lidl

Lidl lists plain rusks in its range.

  • The plain variety gives you another product to consider for your brunch.
  • Check the pack for the number of rusks, nutritional information and allergens.

Rusks on Joybuy for Easter brunch

This Bolletje variety is worth considering if you want to count out individual rusks for brunch. Check the ingredients and allergens against the pack you receive.

Bolletje Echte Beschuit, 13 rusks

Bolletje Echte Beschuit, 13 rusks

For a brunch where you want to count out portions in advance: the pack contains 13 rusks.

Before serving, read the ingredients and allergen list on the exact pack.

View on Joybuy

Frequently asked questions

Are rusks labelled as containing fibre automatically wholemeal?

No. A fibre claim doesn’t replace the ‘wholemeal’ label. Look for that label on the pack; according to the Voedingscentrum, a product that isn’t made entirely from wholemeal flour cannot be called ‘wholemeal’.

Where can I check the allergens in rusks?

Read the ingredients and allergen list on the exact pack you’re serving. Don’t rely on the label for another variety, even if it’s from the same brand.

Can I tell from the name ‘beschuit’ whether baker’s salt has been used?

No. The product name doesn’t tell you which type of salt has been used in a particular variety. Check the ingredients list or ask the manufacturer if you want to know.