Who is this choice relevant to?

If you’re serving a variety of toppings

You want to put smaller rusks on the table for sweet and savoury toppings, and need to know how many pieces are in a pack. Jumbo lists 13 pieces for Bolletje Echte Beschuit; an extra-large variety calls for a different approach to portion size.

If you want to compare fibre content

You look at the nutritional information rather than relying on colour alone. Albert Heijn lists 9 g of fibre per 100 g for AH Wholemeal Rusks and 11 g per 100 g for Bolletje Wholemeal Rusks.

If you’re checking ingredients for guests

You need to know whether a product contains ingredients such as wheat, egg and sesame before buying. Ingredients vary between rusk varieties, so always check the current packaging to see what you’ll be serving.

What should you look for when choosing?

If anyone has an allergy, check the packaging first. Then compare the size, number of pieces and fibre content for the toppings you plan to serve.

What to considerWhat to check when buyingWho it matters to
Toppings and portions Check the number of pieces and the weight of each rusk; think about how many different toppings you want to offer. If I’m serving several types of topping, I want small rusks so guests can try different ones. Around 38% of consumers value this portion size flexibility most.
Wholemeal and fibre Compare the wholemeal designation, ingredients and grams of fibre per 100 g. If fibre is my main priority, I want to be able to compare plain and wholemeal rusks on the same basis. This comparison comes first for around 37% of consumers.
Ingredients and allergens Read the current ingredients and allergen information, including for varieties with seeds or several grains. If a guest needs to avoid an ingredient, I want to know which rusks I can serve. For around 25% of consumers, this check is the top priority.

Common mistakes

  • Assuming dark or multiseed rusks are wholemeal

    The colour and seeds don’t tell you how much wholemeal flour a rusk contains. The Netherlands Nutrition Centre distinguishes between the wholemeal designation and other grain descriptions.

    Check the product name and ingredients list, then compare the fibre per 100 g.

  • Serving seeded rusks without checking for allergens

    The rusk varieties reviewed include ingredients such as wheat, egg and sesame. So plain rusks aren’t automatically suitable for every guest.

    Ask guests which ingredients they need to avoid and check the current packaging before buying.

  • Opening a pack well before you need it

    An opened pack can lose its crispness if exposed to moisture.

    After opening, store the rusks in a cool, dry, dark place in an airtight container, and only put them on the table shortly before serving.

  • Assuming every rusk contains iodised baker’s salt

    According to the Netherlands Nutrition Centre, the use of baker’s salt is not compulsory. The word ‘salt’ on its own doesn’t tell you whether iodised baker’s salt was used in a particular rusk.

    Check the product ingredients if the type of salt used matters to your choice.

Brands worth comparing

Bolletje

A good choice if you want to compare plain, wholemeal and larger rusk varieties from one brand.

  • Albert Heijn lists 11 g of fibre per 100 g for Bolletje Wholemeal Rusks; Bolletje also makes a multiseed variety.
  • Check the size and ingredients of each variety. Bolletje says some of its larger packs need an extra-wide rusk tin.

Albert Heijn (AH eigen merk)

Offers plain and wholemeal rusks that you can compare by portion size and nutritional information.

  • Albert Heijn lists 13 portions of 9.6 g for AH Plain Rusks and 9 g of fibre per 100 g for AH Wholemeal Rusks.
  • Check the current ingredients and allergen information on each pack; the varieties reviewed contain wheat and egg.

Rusks for different brunch preferences

These Bolletje varieties offer a wholemeal option and two packs of ten for anyone comparing dark wholemeal and multiseed rusks. Check the size of each piece if you’re looking for smaller portions for brunch.

Bolletje wholemeal rusks, 13 pieces

Bolletje wholemeal rusks, 13 pieces

For a brunch where you want to serve wholemeal rusks and the number of pieces matters. Check the weight per piece and allergen information on the pack before serving them to your guests.

View at Joybuy
Bolletje dark wholemeal rusks, 10 pieces

Bolletje dark wholemeal rusks, 10 pieces

For anyone considering a dark wholemeal variety. The pack contains 10 pieces; check that the size of each rusk suits your toppings and desired portions, and read the allergen information.

View at Joybuy
Bolletje multiseed rusks, 10 pieces

Bolletje multiseed rusks, 10 pieces

For anyone who wants to compare multiseed rusks with wholemeal varieties. The pack contains 10 pieces; check the size and ingredients when buying, especially if seeds or grains could be an issue for your guests.

View at Joybuy

Frequently asked questions

Is ‘medium sliced’ a size for rusks?

Don’t use ‘medium sliced’ as a size guide for rusks. For Easter brunch, compare the number of pieces, the weight per piece and the ingredients of the varieties you’re considering.

Should I choose wholemeal rusks for Easter brunch?

Choose wholemeal rusks if wholemeal content and fibre are your main priorities; plain rusks may be a better fit for the small portions you want to serve with different toppings. In either case, check the ingredients for your guests.

How do I keep opened rusks crisp?

Store opened rusks in a cool, dry, dark place in an airtight container, as Albert Heijn and Bolletje recommend for the products reviewed. For a larger pack, use a storage tin that’s big enough to hold the rusks.

Do rusks always contain iodine because of baker’s salt?

No, don’t assume every rusk contains iodised baker’s salt. The Netherlands Nutrition Centre says using baker’s salt is not compulsory; check the ingredients of the specific product if you want to know which type of salt has been used.