Which rusks are right for you?

If you want something light with your coffee

If you want cake or a sweet topping to take centre stage, choose plain rusks without any strong additional flavours.

If you regularly choose wholemeal

If you also eat rusks for breakfast or as a snack, compare the wholemeal ingredients and fibre per 100 g and per rusk.

If you want a sturdier base for toppings

If you want a larger rusk or a seeded variety for savoury toppings and a more subtle pairing with cake matters less to you.

What should you look for when choosing?

First, decide whether you’re looking for round rusks or sliced bread. If you’re choosing rusks for a coffee break, consider how they’ll pair with toppings or cake, the nutritional information and the size of each rusk.

What to consider What should you check? Who is this important for?
A neutral pairing Check whether the rusks are plain, and look at the ingredients if you want to avoid seeds or strongly flavoured grains. With coffee and cake, I want the rusks not to overpower the flavour of the sweet topping; around 50% of consumers prioritise this lighter pairing.
Wholemeal and fibre Check the ingredients and compare fibre per 100 g and per rusk, taking the weight of each rusk into account. If I regularly eat rusks for breakfast, I want to know how much fibre my chosen portion contains; for around 33% of consumers, this daily consideration comes first.
Size and texture Compare the weight per rusk and check which seeds or grains are listed in the ingredients. For savoury toppings, I want a larger rusk with more bite, even if it tastes less subtle alongside cake; around 17% of consumers prioritise this sturdier base.

Common mistakes

  • Confusing rusks with medium-sliced bread

    Rusks are sold as separate, crisp pieces. So ‘medium sliced’ doesn’t tell you anything useful about the thickness of the rusks in question.

    Check whether you mean round rusks or sliced bread. If you’re choosing rusks, compare the variety, size and ingredients.

  • Assuming all wholemeal varieties are the same

    The fibre content per 100 g doesn’t tell you how much fibre there is in one rusk. Size and ingredients also vary between varieties.

    Compare the nutritional values on the same basis, and check the weight per rusk and the allergens on the packaging too.

  • Assuming a product will always be available

    A product listed in an online range may not be available when you want to order it or look for it in store.

    Check current availability before basing your choice on one specific variety.

Brands to consider

Bolletje

Bolletje offers several varieties, including regular, wholemeal and dark wholemeal rusks.

  • The varieties offer different choices of ingredients and sizes.
  • Check the ingredients of your chosen variety: Echte Beschuit lists wheat, rye and egg, among other ingredients; the dark wholemeal variety contains oats and sesame, among other ingredients.

Albert Heijn

The own-brand range includes plain rusks.

  • Albert Heijn lists AH Beschuit naturel as 125 g, with 13 portions and 4.2 g of fibre per 100 g.
  • This plain variety lists wheat, rye and egg; check the current packaging when you buy it.

Jumbo

Jumbo offers a wholemeal rusk variety under its own brand.

  • Jumbo lists Jumbo Beschuit Volkoren as containing 13 rusks and 7.7 g of fibre per 100 g.
  • Check current availability if this is the variety you want to buy.

PLUS

PLUS lists plain and wholemeal rusks, including a seeded variety.

  • For PLUS Beschuit naturel, PLUS lists a 125 g pack and 3.1 g of fibre per 100 g.
  • Compare the ingredients and nutritional information for each variety on the current packaging.

Goud Gebakken (ALDI)

ALDI lists plain and wholemeal rusks from Goud Gebakken.

  • Both listed varieties are sold in packs of 13.
  • Check the packaging if ingredients, allergens or nutritional values are important to your choice.

Lidl

Lidl lists plain rusks, among other varieties.

  • Lidl lists the plain variety in a 125 g pack.
  • Check the packaging for any ingredients, allergens and nutritional information that matter to you.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is ‘medium sliced’ a useful description for rusks?

No, not for the round rusks discussed here, which are sold individually or in a roll or pack. If you mean medium-sliced bread, look for bread; when choosing rusks, compare the type, size and ingredients instead.

Which rusks should I choose to have with cake?

Plain rusks are a good starting point if you want a neutral base alongside cake. If you also eat rusks regularly at other times, compare wholemeal varieties by their ingredients and fibre; for savoury toppings, consider the size and any seeds too.

Which allergens should I check in rusks?

Check the allergen information for the specific variety on the current packaging. The products described may contain wheat, rye, egg, oats and sesame, among other allergens, but the ingredients vary between rusks.

How should I store rusks to keep them crisp?

Store rusks in a cool, dark, dry place in a well-sealed container. Also follow the storage instructions on the packaging of the product you buy.