Who is this for?

Travellers who want a snack straight away

You want to be able to eat when you stop, without having to top the rusks first. If you choose a ready-made product, check that it’s available and that you can protect the packaging while travelling.

Travellers who want to avoid crumbs

You want to prevent the rusks from getting crushed on the way. A sturdy storage box and adding the topping when you’re ready to eat suit this need; a label such as XXL on chocolate sprinkles says nothing about how sturdy the rusks are.

Shoppers who want to check the label

You compare the ingredients, allergens and nutritional information on the packaging you’re actually taking with you. Albert Heijn points out that product information can change.

What should you look for when choosing?

First decide whether you want to eat as soon as you stop or would rather carry the rusks and chocolate sprinkles separately. Then consider how to protect the rusks from being crushed and check the labels on the products you choose.

Ready-made rusks with chocolate sprinkles

Choose this if: you can find an up-to-date, unopened pack and want to eat without adding the topping yourself.

Bear in mind: Jumbo says its Rusks with Milk Chocolate Sprinkles are no longer available online; any other product you find will also need to be protected while you travel.

Rusks and chocolate sprinkles separately

Choose this if: you want to protect the rusks separately and add the topping when you stop.

Bear in mind: you’ll need a separate tub or bag for the chocolate sprinkles, as well as a clean, dry place to put your snack together.

What to consider What to check when buying Who it matters to
Ready to eat Check that the ready-made product is available and that you can protect the unopened pack while travelling. When I stop briefly, I don’t want to have to add the topping first. For around 33% of consumers considering this snack for a journey, being able to eat straight away comes first.
Keeping the rusks whole Check whether the rusk packaging will fit in a sturdy storage box; XXL chocolate sprinkles don’t mean thicker rusks. I don’t want to take crushed rusks out of my bag, and I’d rather add the chocolate sprinkles when I’m ready to eat. Around 27% of these consumers give avoiding breakage their highest priority.
Ingredients and allergens Read the ingredients and allergen information on the packaging you buy. If I need to watch out for an ingredient or allergen, I don’t want to rely on an older product listing. Checking the label comes first for around 20% of these consumers.
Portion size and nutritional information Compare the portion size and nutritional information on the packaging of the products you choose. If I’m making several stops, I want to decide for myself how many rusks and how much chocolate topping to take. For around 20% of these consumers, this is their top priority.

Common mistakes

  • Assuming XXL chocolate sprinkles mean thicker rusks

    In Jumbo’s product listings, XXL refers to the chocolate sprinkles. It says nothing about the thickness or resistance to breakage of the rusks.

    Choose XXL if you want larger sprinkles; if breakage is your main concern, carry the rusks separately in a protective box.

  • Counting on a ready-made product without checking what’s available

    Jumbo says its Rusks with Milk Chocolate Sprinkles are no longer available online.

    Before you set off, check that the product you want is available, or take plain rusks and chocolate sprinkles separately.

  • Assuming rusks always contain iodine

    The Commodities Act Decree on the Addition of Micronutrients to Foods defines baker’s salt as iodised table salt. That definition doesn’t tell you which salt was used in a particular rusk product.

    If the type of salt used matters to your choice, check the ingredients of the rusks you buy.

  • Relying on an older online ingredients list

    Albert Heijn points out that ingredients, nutritional and allergen information can change.

    Before you set off, read the label on the pack you’re actually taking with you, especially if you need to avoid an allergen.

Brands to consider

Jumbo

Jumbo lists rusks and chocolate sprinkles in separate categories, and also sells XXL varieties of chocolate sprinkles.

  • You can compare its rusk listings with its separate topping options.
  • Jumbo says its Rusks with Milk Chocolate Sprinkles are no longer available online.

De Ruijter

Albert Heijn and Jumbo list De Ruijter among their chocolate sprinkles and chocolate flakes.

  • A brand to consider if you want to take the topping separately.
  • The product listings say nothing about how resistant to breakage the rusks you choose to go with them are.

Venz

Jumbo lists Venz chocolate sprinkles and Venz Rimboe flakes as separate toppings.

  • You can compare chocolate sprinkles and flakes as different topping options.
  • The listings don’t show that rusks with these toppings are more robust to carry.

Albert Heijn

Albert Heijn has separate categories for rusks and chocolate sprinkles, including AH chocolate sprinkles.

  • The separate categories make it easy to put together rusks with a separate topping.
  • Albert Heijn recommends checking the physical label because product information can change.

Mister Choc

Lidl Netherlands lists Mister Choc dark chocolate sprinkles as a separate topping.

  • An option to consider if you want to buy dark chocolate sprinkles separately from the rusks.
  • Consider the packaging for the rusks and chocolate sprinkles separately when planning how to carry them.

Joybuy products

Related products coming soon.

Frequently asked questions

Do XXL chocolate sprinkles mean the rusks are thicker?

No. Jumbo uses XXL to describe its chocolate sprinkles, not the thickness of rusks. If you want to know the dimensions, check the product description for the rusks themselves.

Can I order Jumbo Rusks with Milk Chocolate Sprinkles online in advance?

According to Jumbo’s product page, its Rusks with Milk Chocolate Sprinkles are no longer available online. So don’t plan your travel snacks around ordering this product online; check the current range if you’re looking for a ready-made option.

Does baker’s salt mean my rusks contain iodine?

Not unless you know which ingredients were used in those rusks. The Commodities Act Decree on the Addition of Micronutrients to Foods defines baker’s salt as iodised table salt, while the agreement published in the Government Gazette in 2008 describes industry organisations’ promotion of its use. Check the label for the specific product.

How do I check for allergens in rusks and chocolate sprinkles?

Read the allergen information on both packs you actually buy. Albert Heijn warns that ingredients and allergen information can change, so don’t rely solely on an earlier pack or online listing.