Families planning their breakfast supplies
They want to choose a pack of chocolate sprinkles that suits how much the household uses, and buy rusks separately for Sunday breakfast.
Who is this choice relevant to?
Shoppers looking at the fibre content of rusks
They compare plain and wholemeal rusks using the nutritional information per 100 g, and check the ingredients in the topping too.
Shoppers checking ingredients or allergens
They read the labels on both the rusks and the chocolate sprinkles: the two products may contain different allergens.
What should you look for when choosing?
First choose between plain and wholemeal rusks, then decide which flavour and pack size of chocolate sprinkles will suit your breakfast. Check the labels on both products before buying.
| What to consider | What should you check? | Who is this important to? |
|---|---|---|
| Rusks and fibre | Compare the ingredients and fibre per 100 g in plain and wholemeal rusks. Albert Heijn lists 9 g of fibre per 100 g for its wholemeal rusks and 4,2 g per 100 g for its plain rusks. | If fibre is the deciding factor for me, I want to know which rusk to put under the chocolate sprinkles. Around 33% of consumers prioritise their choice of rusk base. |
| Pack size and stocking up | Check the net weight, best-before date and how much chocolate sprinkles your household typically uses. | When stocking up for breakfast, I want a pack we can use before its best-before date becomes an issue. This is a priority for around 25% of consumers. |
| Flavour | Check whether it is dark or milk chocolate sprinkles, a flavour mix or flakes; the product name alone does not always tell you exactly what is in it. | I want a familiar flavour on my rusks, so I start by choosing the variety that suits our breakfast. For around 25% of consumers, flavour is the main consideration. |
| Ingredients and allergens | Read the latest labels on both products. The plain rusks described by Albert Heijn contain wheat and egg; Venz Hagelslag Puur lists milk and soya. | If I need to avoid certain ingredients, the whole combination needs to be suitable, not just the topping. Around 17% of consumers give this check the highest priority. |
Common mistakes
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Choosing rusks as if they were sliced bread
‘Medium sliced’ does not describe a useful slice thickness for rusks. Jumbo describes its plain rusks as a crunchy product that is baked twice.
For this breakfast, look at the type of rusk, its ingredients and nutritional information rather than a description intended for sliced bread.
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Assuming that baker’s salt always contains iodine
According to the Netherlands Nutrition Centre, bakers are not required to use baker’s salt. So you cannot tell whether it has been used just from the type of product.
If you want to know whether a particular bread or rusk product contains baker’s salt, check the packaging or ask the baker.
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Checking allergens in the chocolate sprinkles only
Rusks may also contain relevant ingredients: the plain rusks described by Albert Heijn contain wheat and egg, while Venz Hagelslag Puur lists milk and soya.
Read the ingredients and allergen information on both packs, even if you have bought one of the products before.
Brands to consider
De Ruijter
Makes various types of chocolate sprinkles and flakes, including dark and milk chocolate varieties.
- A good place to start if you’re looking for a particular flavour or product range.
- Compare the ingredients for each variety; the brand name does not tell you what is in every pack.
Venz
A chocolate sprinkles brand with dark, milk and mixed-flavour varieties, among others.
- Albert Heijn states that Venz Hagelslag Puur contains at least 32% cocoa solids.
- This dark variety lists milk and soya; check the pack for the flavour you choose.
Albert Heijn
Offers own-brand rusks, including plain and wholemeal varieties.
- The nutritional information lets you compare these two rusk varieties: 4,2 g of fibre per 100 g for plain and 9 g per 100 g for wholemeal.
- Check the ingredients and allergens for the exact variety you buy.
Jumbo
Offers own-brand rusks and chocolate sprinkles, alongside sprinkles from other brands.
- You can choose a rusk base and a flavour of chocolate sprinkles separately from the range.
- The Jumbo Beschuit Naturel described contains wheat and egg; check the topping’s own label.
Lidl
Offers, among other products, a 600 g pack of milk chocolate sprinkles.
- This pack size may be useful if you’re stocking up for several breakfasts.
- Lidl lists the variety described as a store product; check the label and availability at your local store.
Aldi
Offers milk and dark chocolate sprinkles, as well as products from the Kiekeboe range.
- An option if you want to choose between a milk and a dark variety.
- Check the packaging for the full ingredients and allergen information.
Products to enjoy with rusks
These products are chocolate sprinkles or flakes to put on rusks. Choose your rusks separately; when selecting a topping, focus on the flavour you want and read the ingredients on the pack you choose.
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De Ruijter Intense dark chocolate sprinkles 200 g
For anyone who likes dark chocolate sprinkles on their rusks. If ingredients or allergens are important to your choice, check the label on the pack.
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g'woon dark chocolate sprinkles 400 g
For anyone looking for a larger pack of dark chocolate sprinkles. Consider whether 400 g is right for how much your household uses, and read the label.
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Venz milk chocolate sprinkles 400 g
For anyone who prefers a milk chocolate flavour to a dark variety. Check the ingredients on this pack and choose your rusks separately.
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Venz chocolate sprinkles and vanilla-flavoured sprinkles 400 g
For anyone who wants a mix of chocolate and vanilla flavours on their rusks instead of just one chocolate flavour. Check the pack for the ingredients.
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De Ruijter Flake Feast 200 g
For anyone who wants chocolate and vanilla-flavoured flakes as a topping instead of regular chocolate sprinkles. Choose your rusks separately and check the flakes’ label.
Frequently asked questions
Should I choose plain or wholemeal rusks to go with chocolate sprinkles?
It depends on what you want from the rusk base: plain is a neutral choice, while wholemeal is an option if you’re looking at fibre. Albert Heijn lists 9 g of fibre per 100 g for its wholemeal rusks and 4,2 g per 100 g for its plain rusks; compare the topping separately too.
Which allergens should I check in rusks with chocolate sprinkles?
Read the labels on both products. The plain rusks described by Albert Heijn and Jumbo contain wheat and egg; Venz Hagelslag Puur lists milk and soya. Always check the exact varieties you buy.
Does Dutch bread or rusks always contain iodised baker’s salt?
No, you can’t assume that for every product: according to the Netherlands Nutrition Centre, bakers are not required to use baker’s salt. Check the packaging or ask the baker about a specific product.
How should I store rusks after opening?
Keep rusks dry and put them in an airtight tin after opening, as Albert Heijn advises for its rusks. Follow the storage instructions on the chocolate sprinkles’ own packaging.