Who might find this choice relevant?

Fans of sweet toppings who also think about their rusks

You want to keep eating chocolate sprinkles, but are looking for wholemeal or multi-seed rusks with a different texture. Compare the fibre per 100 g and check which seeds are included.

Shoppers comparing sugars per serving

You choose chocolate sprinkles based on more than taste alone, and want to know how much sugar is in the amount you sprinkle over your rusk.

Households checking for allergens

You’re buying for several people, so you read the packaging for both the rusks and the chocolate sprinkles. The varieties reviewed include allergens such as cereals containing gluten, sesame, egg, milk and soya; ingredients vary by product.

What should you look for when choosing?

Choose your rusks based on their ingredients and texture, then assess the chocolate sprinkles separately as a topping. If you have allergies, the information on the exact products’ packaging takes priority over taste or seeds.

What to considerWhat to checkWho it matters to
Fibre and seeds in rusks Compare the fibre per 100 g and check which grains and seeds are listed. If I want seeds and a different texture, I look at the rusks first rather than the chocolate sprinkles. This is the priority for around 27% of consumers.
Sugars in chocolate sprinkles Check the sugars per 100 g and calculate this for the serving you use. I want to keep the chocolate flavour, but know how much sugar is in my serving of topping. This is the first consideration for around 33% of consumers.
Taste and allergens Check the flavour variety and the allergen information on both packs. When choosing a chocolate flavour, I also need to check that everyone at the table can eat it. Around 20% of consumers prioritise this consideration.
Pack size and where to shop Compare the pack sizes and choose one that suits how much you expect to use. If I don’t use chocolate sprinkles often, I don’t want a larger pack than I need. This matters most to around 20% of consumers.

Common mistakes

  • Thinking seeds change the sugar content of chocolate sprinkles

    Rusks and chocolate sprinkles each have their own ingredients and nutritional values. The Netherlands Nutrition Centre gives the average sugar content of a 15 g serving of chocolate sprinkles as 9.4 g; a particular product or a different serving size may vary.

    Compare the fibre in the rusks and the sugars in the chocolate sprinkles separately, based on how much you use.

  • Overlooking allergens in dark chocolate sprinkles

    The word ‘dark’ doesn’t tell you whether a variety of chocolate sprinkles is suitable for someone with a milk or soya allergy. The dark varieties reviewed list milk ingredients and soya.

    Read the allergen information on the exact product’s packaging before buying it for someone with an allergy.

  • Assuming baker’s salt is always used

    According to the Netherlands Nutrition Centre, using baker’s salt when baking bread is not compulsory. Don’t assume it is used in rusks either without checking the product information.

    Check the ingredients list or ask the manufacturer which salt was used in the rusks.

  • Choosing a large pack without considering how much you use

    Chocolate sprinkles are available in different pack sizes. The right size for your household depends on how often you use them as a topping.

    Check the pack size and product information before choosing a larger pack.

    A pack that doesn’t suit how much you use could lead to waste.

Brands to consider

Bolletje

Worth considering if you want to compare the rusk base: wholemeal and multi-seed varieties are available.

  • A wholemeal variety described by Albert Heijn is topped with oat flakes and seeds.
  • That variety lists cereals containing gluten and sesame, among other ingredients. If you have allergies, check the exact product packaging.

De Ruijter

A chocolate sprinkles brand to consider if you’re looking for a dark chocolate variety.

  • Albert Heijn states that Specials Intens Puur contains at least 52% cocoa solids.
  • The product information for this variety lists milk and soya; ‘dark’ does not mean allergen-free.

Venz

A brand with several varieties of chocolate sprinkles, for anyone who mainly wants to choose the topping.

  • The dark variety described by Joybuy lists at least 32% cocoa solids.
  • Check the ingredients and allergens for each variety; information about a dark variety doesn’t automatically apply to milk chocolate sprinkles.

Albert Heijn

A supermarket brand where you can compare rusks and chocolate sprinkles as separate products.

  • The product information for AH Biologisch volkoren meerzadenbeschuit lists linseed, sesame and sunflower seeds.
  • Egg, sesame and cereals containing gluten are also listed for these rusks.

Jumbo

A supermarket brand with chocolate sprinkles under its own label and other brands.

  • The product information includes Jumbo chocolate sprinkles in packs of different sizes.
  • Check which variety is available when you shop; the range may change.

Lidl

A supermarket brand to consider when looking for chocolate sprinkles.

  • Lidl lists De Ruijter milk chocolate sprinkles.
  • Check the current variety and availability before buying.

ALDI

A supermarket brand with listings for both chocolate sprinkles and rusks.

  • ALDI lists Kiekeboe chocolate sprinkles and has a category for rusks, toast and crackers.
  • Check the pack size, ingredients and allergens for each product; a category listing doesn’t describe a specific combination.

Rusks and chocolate sprinkles at Joybuy

These products include rusks to pair with a topping of your choice, as well as chocolate sprinkles sold separately. Choose your base and topping individually; none of the products listed is a ready-made breakfast containing both.

Bolletje dark wholemeal rusks, 10 pieces

Bolletje dark wholemeal rusks – 10 pieces

Wholemeal rusks to consider if you’re choosing a base for chocolate sprinkles. The pack contains 10 pieces; choose your chocolate sprinkles separately.

View at Joybuy
Bolletje multi-seed rusks, 10 pieces

Bolletje multi-seed rusks – 10 pieces

A rusk base for anyone who wants to factor seeds into their choice of a sweet breakfast. The pack contains 10 pieces; check the allergens on the packaging and choose your topping separately.

View at Joybuy
TastyBasics multi-seed rusks, 184 g

TastyBasics multi-seed rusks – 184 g

A multi-seed base for putting together rusks with a sweet topping. The pack contains 184 g; check the ingredients and allergens before choosing a topping.

View at Joybuy
De Ruijter Intense dark chocolate sprinkles, 200 g

De Ruijter Intense dark chocolate sprinkles – 200 g

Dark chocolate sprinkles for anyone who wants the flavour of the topping to take centre stage. The pack contains 200 g; rusks are a separate choice. If you have allergies, check the packaging for this variety.

View at Joybuy
Venz milk chocolate sprinkles, 400 g

Venz milk chocolate sprinkles – 400 g

Chocolate sprinkles to consider if you want a milk chocolate flavour on your rusks. The pack contains 400 g. Check the exact flavour variety on the packaging before choosing.

View at Joybuy

Frequently asked questions

Do multi-seed rusks make chocolate sprinkles less sweet?

No, changing the rusk base doesn’t change the ingredients in the chocolate sprinkles. Check the seeds and fibre on the rusk packaging, and the sugars per serving on the topping packaging.

Which allergens should I check in rusks with chocolate sprinkles?

Check the packaging for both products. The rusk varieties reviewed list cereals containing gluten and sesame, among other ingredients, and some also list egg. The chocolate sprinkles reviewed list milk and soya. Exact ingredients vary by variety.

Can I assume rusks contain iodised baker’s salt?

No, don’t assume baker’s salt is used without checking the rusks you’ve chosen. According to the Netherlands Nutrition Centre, using baker’s salt in bread is not compulsory. Check the label on your rusks or ask the manufacturer which ingredients were used.

How should I store rusks and chocolate sprinkles after opening?

Keep rusks in a tightly sealed container to preserve their crispness, and follow the storage instructions on the chocolate sprinkles packaging. Keep both products dry.