Who might find these choices useful?

If you want a wholemeal base

You want a quick evening snack of rusks with chocolate sprinkles, but you’re comparing the fibre in wholemeal and plain rusks. Albert Heijn’s product information lists 9 g and 4.2 g of fibre per 100 g respectively for the variants reviewed.

If you’re catering for a fussy eater

You want to try wholemeal without ruling out plain rusks straight away. Keeping both types to hand gives you the option to choose based on taste, but it doesn’t guarantee that someone will start eating wholemeal.

If you compare toppings and labels

You choose chocolate sprinkles for their flavour and want to check the serving size, sugars and allergens on the specific pack before buying.

What should you look for when choosing?

First, decide which rusks the eater will enjoy, then compare the topping on each pack. You can keep both wholemeal and plain rusks in the cupboard.

What to consider What to look for Who is this most important to?
Wholemeal base Look for the word wholemeal and compare fibre per 100 g within the same product category. Albert Heijn lists 9 g of fibre per 100 g for the wholemeal rusks reviewed, compared with 4.2 g for the plain ones. If I mainly want wholemeal rusks for my late-night snack, I choose the base carefully before reaching for a topping. This is the top priority for around 33% of consumers who choose this snack.
Rusk flavour Try plain and wholemeal rusks side by side before choosing one type for your regular stock. If a fussy eater leaves the wholemeal ones, I want to be able to alternate with plain rusks. For around 27% of consumers, finding a flavour they like is the top priority.
Amount of topping Compare sugars per 100 g, check the stated serving size and look at the allergens in your chosen chocolate sprinkles. I want to choose how much chocolate topping goes on my rusk and know what it contains. For around 27% of consumers, having control over the topping comes first.
Pack size Check the pack contents and storage instructions. Also make sure you can buy the variant you want through your chosen retailer. If I only have rusks with chocolate sprinkles now and then, I want a pack size that suits how often I eat them. This is the most important consideration for around 13% of consumers.

Common mistakes

  • Judging wholemeal rusks by the colour of the pack

    A dark-coloured pack doesn’t tell you whether the rusks are wholemeal. According to the Netherlands Nutrition Centre, a product can only be called wholemeal if it is made entirely from wholemeal flour.

    Look for the word wholemeal on the pack, then compare the fibre per 100 g with a plain variety.

  • Overlooking the topping

    A wholemeal base doesn’t change the ingredients in the chocolate sprinkles. The Netherlands Nutrition Centre does not include chocolate sprinkles in the Dutch Wheel of Five.

    Choose your rusks and the amount of chocolate sprinkles separately. For the topping, check the nutritional information per 100 g and per serving.

  • Checking only the chocolate sprinkles label

    The ingredients and allergens in rusks and chocolate sprinkles vary by product. For example, the rusk and chocolate sprinkle varieties reviewed list ingredients including wheat, egg, milk or soya.

    If you have a relevant allergy or intolerance, read the current labels on both packs.

  • Choosing a larger pack without considering how often you’ll use it

    A large pack isn’t necessarily right for a snack you only have occasionally. Availability can also depend on the retailer: Lidl lists the wholemeal rusks reviewed as an in-store product.

    Compare the pack size with how often you use the product, and check where your chosen variety is available.

Brands to consider

De Ruijter

A brand to consider if you’re looking for dark chocolate sprinkles.

  • The regular dark variety reviewed lists at least 32% cocoa solids; the separate Intens Puur variety lists at least 52%.
  • These are different products, so compare the sugars and allergens on the pack you actually choose.

Venz

A brand to compare if you’re looking for milk chocolate sprinkles.

  • The milk chocolate variety reviewed lists at least 20% cocoa solids and 69 g of sugars per 100 g.
  • The same variety lists milk, lactose and soya. Check the label on the pack you choose.

Albert Heijn

A supermarket own brand where you can compare plain and wholemeal rusks within the same product category.

  • The wholemeal rusks reviewed list 9 g of fibre per 100 g; the plain variety lists 4.2 g per 100 g.
  • Both varieties reviewed list cereals containing gluten and egg. Check the current pack if allergens are relevant to you.

Jumbo

A supermarket own brand with a wholemeal rusk variety reviewed.

  • Jumbo lists 7.7 g of fibre per 100 g for this variety.
  • Check whether the variety is available when you want to buy it; the product page listed it as temporarily out of stock.

Lidl

A supermarket option to explore for wholemeal rusks.

  • Lidl lists a 140 g pack of the wholemeal rusks reviewed as available in store only.
  • Check the label in store and make sure the variety is in stock at the time.

ALDI / Kiekeboe

An own-brand range to explore if you’re comparing different types of chocolate sprinkles and pack sizes.

  • The Kiekeboe milk chocolate variety reviewed comes in a 600 g pack.
  • Choose a pack size to suit how often you use chocolate sprinkles; a larger pack isn’t practical for everyone.

Rusks and chocolate sprinkles at Joybuy

These products pair wholemeal rusks with dark chocolate sprinkles. If you’d also like to try plain rusks or milk chocolate sprinkles for a fussy eater, you can weigh up those options separately alongside these varieties.

De Ruijter Intense Pure chocolate sprinkles, 200 g

De Ruijter Intense Pure chocolate sprinkles, 200 g

A dark chocolate sprinkle variety for anyone who wants to choose their rusk topping separately.

200 g pack. Before serving, check the labels on both the chocolate sprinkles and rusks for allergens.

View at Joybuy
Bolletje Dark Whole Wheat rusks, 10 pieces

Bolletje Dark Whole Wheat rusks, 10 pieces

A wholemeal rusk variety for anyone who wants to try this base with chocolate sprinkles.

Pack of 10. Check the ingredients and allergens if they’re relevant to your choice.

View at Joybuy
g'woon dark chocolate sprinkles, 400 g

g'woon dark chocolate sprinkles, 400 g

A dark chocolate sprinkle variety for anyone comparing the flavour and pack size of different toppings.

400 g pack. Check the nutritional information and allergens on the pack you choose.

View at Joybuy
Bolletje Wholegrain rusks, 13 pieces

Bolletje Wholegrain rusks, 13 pieces

A wholemeal rusk variety to try alongside plain rusks if taste is a consideration.

Pack of 13. If you’re choosing between rusk varieties, compare the nutritional information and allergens on the label.

View at Joybuy
De Ruijter Hail Chocolate Pure sprinkles, 390 g

De Ruijter Hail Chocolate Pure sprinkles, 390 g

A dark chocolate sprinkle variety for anyone looking for a topping to go with wholemeal or plain rusks.

390 g pack. Choose how much topping to use, and check the nutritional information and allergens on the label.

View at Joybuy

Frequently asked questions

Should I switch a fussy eater straight to wholemeal rusks?

No, you can keep plain and wholemeal rusks side by side if they haven’t taken to the taste of wholemeal yet. To compare fibre, check the figures per 100 g: Albert Heijn lists 9 g for the wholemeal rusks reviewed and 4.2 g for the plain ones.

Do dark chocolate sprinkles always contain less sugar than milk chocolate sprinkles?

No, you can’t tell from the type alone. Albert Heijn lists 64 g of sugars per 100 g for the De Ruijter dark chocolate sprinkles reviewed, and 69 g per 100 g for Venz milk chocolate sprinkles. Compare other varieties separately using their labels.

How do I decide how much chocolate topping to use for a late-night snack?

Use the serving size on the pack as a guide, then check how much you actually sprinkle over your rusk. The nutritional information per 100 g also lets you compare different types of chocolate sprinkles on a like-for-like basis.

How should I store opened rusks and chocolate sprinkles?

Seal opened rusks well and keep them somewhere dry; for the rusks reviewed, Albert Heijn recommends storing them in a sealed tin. Follow the storage instructions on the chocolate sprinkles pack.

How can I tell whether rusks contain iodine-enriched baker’s salt?

Check the ingredients list or ask the manufacturer; seeing salt listed does not confirm that baker’s salt was used. The Netherlands Nutrition Centre says that bakers are not required to use baker’s salt.