If you like rusks with your coffee
You’re looking for a crisp base with chocolate sprinkles for a quick coffee or breakfast break. First, make sure you really mean rusks: ‘medium-sliced’ refers to sliced bread, not a type of rusk.
Who is this choice relevant to?
If you eat bread with chocolate sprinkles every day
You want to keep enjoying your topping, while also considering the type of bread. According to the Netherlands Nutrition Centre, wholemeal and brown bread contain more fibre and nutrients than white bread; this isn’t a comparison with rusks.
If you check ingredients and allergens
You compare the exact packs of your base and topping. De Ruijter Specials Intens Puur and Venz Hagelslag melk, as listed by Albert Heijn, each have their own information about milk, soya and lactose.
What should you look for when choosing?
First choose between rusks and sliced bread. Then compare the type of chocolate sprinkles, and finally check whether the packaging suits the way you plan to enjoy coffee on the go.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| The base | Choose between rusks and sliced bread; for bread, check the type and the slice thickness you want. | If I want something crisp with my coffee, I look for rusks rather than a slice of bread. Around 40% of consumers put the choice of base first. |
| Ingredients and allergens | Read the ingredients and allergen information for the exact base and chocolate sprinkles you’re considering. If you have a question about baker’s salt, check what’s stated for that product. | If there’s an ingredient I need to avoid, I want to be able to check both packs before combining them. For around 30% of consumers, checking the label is their first concern. |
| Flavour and quantity | Compare the type of chocolate sprinkles, the stated cocoa content and the pack size of the variant you’ve chosen. | I want chocolate sprinkles with a flavour and quantity that suit the way I use them, rather than choosing on brand name alone. Around 30% of consumers put this choice first. |
Common mistakes
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Mistaking rusks for ‘medium-sliced’ bread
Rusks and sliced bread are different products. A description of slice thickness won’t help you choose a type of rusk.
Decide which base you want first, then choose your chocolate sprinkles.
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Assuming every product contains iodine from baker’s salt
According to the Netherlands Food and Consumer Product Safety Authority, iodine compounds may be present through baker’s salt in bread, bread substitutes and other bakery products. That doesn’t mean every individual product contains baker’s salt.
Check the ingredients list or ask the baker if the type of salt used matters to your choice.
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Relying on the brand name for ingredient information
Chocolate sprinkle variants from the same brand or different brands can have different ingredients, allergens and pack sizes.
Compare the nutritional information and allergens on the pack you’re actually buying.
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Assuming a range listing guarantees availability
A rusk or chocolate sprinkle variant shown in a range may not be available when you want to buy it.
Check the current product listing before you count on a specific variant.
Brands to consider
De Ruijter
A chocolate sprinkles brand with a range of variants, including Specials Intens Puur.
- Albert Heijn lists De Ruijter Specials Intens Puur in a 200 g pack, with at least 52% cocoa solids.
- These figures and the allergen information apply to this variant and not automatically to other De Ruijter products.
Venz
A chocolate sprinkles brand with milk and dark chocolate variants, among others.
- According to the product listing, Venz Hagelslag melk, listed by Albert Heijn, contains at least 20% cocoa solids and comes in a 400 g pack.
- The milk chocolate variant lists lactose, milk and soya; check other variants separately.
Albert Heijn
A supermarket with its own chocolate sprinkles and a separate range of rusks.
- The rusk range includes wholemeal, spelt and multiseed variants.
- Check the current listing for the specific variant you want to buy.
Jumbo
A supermarket with its own chocolate sprinkles alongside other brands.
- Jumbo lists its own-brand milk and dark chocolate sprinkles, among other products.
- Use the ingredient and allergen information for the exact product when making a comparison.
Lidl
A supermarket listing milk chocolate sprinkles.
- Lidl lists a 600 g pack of milk chocolate sprinkles as a store product.
- Check the pack for the ingredients and allergens in the product you find.
Aldi
A supermarket whose displayed range includes Kiekeboe dark chocolate sprinkles.
- ALDI Nederland lists Kiekeboe dark chocolate sprinkles in a 600 g pack.
- Check availability at the store where you plan to shop.
Rusks and chocolate sprinkles at Joybuy
These products offer separate rusk and chocolate sprinkle options to pair with coffee or breakfast. Choose your base and topping separately; the rusk products are not medium-sliced bread.
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De Ruijter Intense dark chocolate sprinkles, 200 g
For anyone who wants dark chocolate sprinkles on a separately chosen rusk or bread base. The pack contains 200 g; if you’re sensitive to milk, soya or lactose, check the label for this variant.
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g'woon dark chocolate sprinkles, 400 g
For anyone looking for dark chocolate sprinkles to go with a separately chosen base. The pack contains 400 g; check the ingredients and allergens for this variant, especially if milk or wheat is relevant to your choice.
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Bolletje dark wholemeal rusks, 10 pieces
A rusk base for anyone who wants to choose their chocolate sprinkles separately. The pack contains 10 pieces. If you’re taking them with you, consider how to protect the rusks from breaking, and read the label if grains or sesame are relevant to your choice.
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Venz milk chocolate sprinkles, 400 g
For anyone who wants to add milk chocolate sprinkles to bread or rusks. The pack contains 400 g; if you’re sensitive to lactose, milk or soya, check the allergen information for this variant.
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Bolletje wholemeal rusks, 13 pieces
A wholemeal rusk base for a topping of your choice. The pack contains 13 pieces. If you’re taking them with you, consider how to pack the rusks, and read the label if wheat, egg or sesame is relevant to your choice.
Frequently asked questions
Are rusks the same as medium-sliced bread?
No. Rusks are a different type of product from sliced bread, so ‘medium-sliced’ won’t help you choose rusks. If you’re looking for bread, check the slice thickness of the specific product.
Which allergens should I check in chocolate sprinkles?
Check the allergen information for the exact variant. For De Ruijter Specials Intens Puur, Albert Heijn lists milk and soya and warns that it may contain lactose; the listed Venz Hagelslag melk contains lactose, milk and soya.
Does all bread or every rusk contain iodine from baker’s salt?
You can’t assume this is true of every product. According to the Netherlands Food and Consumer Product Safety Authority, iodine compounds may be present through baker’s salt in bread, bread substitutes and other bakery products. Check the ingredients list or ask the baker which salt was used for the product you’ve chosen.
How should I store chocolate sprinkles and rusks after buying them?
Follow the storage instructions on your own pack. The De Ruijter and Venz variants listed by Albert Heijn advise storing them in a cool, dry place; for AH BASIC Volkorenbeschuit, Albert Heijn advises keeping it in a sealed tin after opening.