Who is this choice relevant to?

If you’re looking for a strictly sugar-free option

For you, ‘less sugar’ isn’t enough. Check both the chocolate sprinkles and the rusks: the Netherlands Nutrition Centre sets the limit for a ‘sugar-free’ claim at no more than 0.5 g of sugars per 100 g.

Gamers keeping an eye on sugar

You want rusks with chocolate sprinkles as a snack while gaming, so you compare the amount of sugars per 100 g without automatically calling a lower-sugar product sugar-free.

If you check ingredients carefully

Sweeteners, polyols and any listed allergens matter to your choice, as well as the sugar content. Check the current packaging of the variety you plan to use.

What should you look for when choosing?

First decide whether ‘sugar-free’ is a strict requirement or whether you’re simply looking to cut down on sugar. Then compare the nutritional information for the chocolate sprinkles and the rusks you’ll actually be eating together.

What to look for What to check when buying Who it matters to
Strictly sugar-free Check ‘of which sugars’ per 100 g on both the chocolate sprinkles and the rusks. The Netherlands Nutrition Centre says a product must contain no more than 0.5 g of sugars per 100 g to be labelled ‘sugar-free’. If only a strictly sugar-free snack will do, the rusks need to meet that requirement too. For around 36% of consumers, this is the top priority.
Less sugar with polyols Compare the sugars per 100 g and check which polyols and usage warnings are listed on the packaging. My main aim is to cut down on sugar in my chocolate sprinkles, and I take polyols into account too. Around 29% of consumers prioritise this sugar reduction.
Relative sugar reduction As well as checking a claim such as ‘30% less sugar’, check the actual sugar content and the ingredients list. I’m looking for a relative sugar reduction in my snack, but don’t want chocolate sprinkles with listed sweeteners. This combination is the top priority for around 21% of consumers.
Ingredients and availability Check the current packaging for allergens and other ingredients. If you’re considering an older variety in particular, check whether it’s still available. I need to know what’s in the chocolate sprinkles before a sugar reduction becomes relevant to me. For around 14% of consumers, checking the ingredients is the first priority.

Common mistakes

  • Assuming ‘less sugar’ means ‘sugar-free’

    A relative reduction doesn’t mean a product meets the limit for a ‘sugar-free’ claim. Albert Heijn lists AH Hagelslag puur minder suiker as still containing 43 g of sugars per 100 g.

    Use the nutritional information per 100 g to check the actual amount of sugars. Treat a reduction claim as a comparison with the reference product named.

  • Checking only the chocolate sprinkles

    The rusks count towards the overall nutritional profile of your snack too. The Netherlands Nutrition Centre lists wholemeal rusks as containing 1.2 g of sugars per 10 g rusk.

    Check the nutritional information for both products and take into account how much of each you use.

  • Looking at lower sugar content without considering the other ingredients

    According to Albert Heijn’s product information, Céréal Hagelslag puur minder suikers contains 7.7 g of sugars and 40 g of polyols per 100 g. The packaging warns that excessive consumption may have a laxative effect.

    As well as checking the sugar content, read the ingredients and warning before deciding how much chocolate sprinkles to use.

  • Relying on an old product listing

    Albert Heijn’s product page marks Venz Hagelslag melk 30% minder suiker as ‘Discontinued’. An old product name or nutritional value doesn’t confirm what you can buy now.

    Check the current product listing and the packaging of the variety you find.

Brands to consider

Céréal

An option to compare if, when choosing dark chocolate sprinkles, you’re mainly looking at the amount of sugars per 100 g and also want to take polyols into account.

  • Albert Heijn lists Céréal Hagelslag puur minder suikers as containing 7.7 g of sugars and 10 g of fibre per 100 g.
  • The same product information lists 40 g of polyols per 100 g, maltitol and soya, as well as a warning that excessive consumption may have a laxative effect. These chocolate sprinkles are not sugar-free.

Albert Heijn

AH Hagelslag puur minder suiker is an option for anyone wanting to compare a relative sugar reduction with AH Chocolade hagel puur.

  • According to Albert Heijn’s product page, this variety contains 30% less sugar than AH Chocolade hagel puur.
  • The product page lists 43 g of sugars per 100 g, and milk and lactose in the ingredients information. A relative reduction doesn’t make this variety sugar-free.

Venz

Venz Hagelslag melk 30% minder suiker is only worth comparing if you actually find the variety and can check its current label.

  • Albert Heijn’s product page lists a claim of 30% less sugar than Venz Chocoladehagelslag puur.
  • The page lists 48 g of sugars per 100 g and marks the variety as ‘Discontinued’. The ingredients information includes milk, lactose, soya and wheat, among other things.

De Ruijter

De Ruijter Kleintjes hagelslag is worth considering if you want to factor individual portions into your choice, regardless of any sugar claim.

  • Albert Heijn lists eight portions in this pack.
  • An individually portioned pack doesn’t tell you how many sugars it contains per 100 g or whether it can be labelled ‘sugar-free’. Check the nutritional information for the exact variety.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Does ‘less sugar’ mean the same as ‘sugar-free’?

No. The Netherlands Nutrition Centre says a product must contain no more than 0.5 g of sugars per 100 g to be labelled ‘sugar-free’. Albert Heijn lists the Céréal, AH and Venz varieties discussed here as containing 7.7 g, 43 g and 48 g of sugars per 100 g respectively, so ‘less sugar’ is no substitute for ‘sugar-free’ in this case.

Does having rusks with lower-sugar chocolate sprinkles automatically make it sugar-free?

No. The nutritional value of the rusks counts too: the Netherlands Nutrition Centre lists wholemeal rusks as containing 1.2 g of sugars per 10 g rusk. Check the exact rusks and chocolate sprinkles, and look at the nutritional information for the amount you use of each.

What should I check when chocolate sprinkles contain polyols?

Check both the amount of polyols and the warning on the label. Albert Heijn lists Céréal Hagelslag puur minder suikers as containing maltitol and 40 g of polyols per 100 g; the packaging says excessive consumption may have a laxative effect.

Which allergens are listed for the chocolate sprinkles discussed here?

It varies by variety. Albert Heijn’s product information lists milk and lactose for AH Hagelslag puur minder suiker, soya and possible traces of milk for Céréal Hagelslag puur minder suikers, and milk, lactose, soya and wheat, among other things, for the Venz milk variety discussed here. Always check the packaging of the exact product when you buy it.

Does the Dutch rule on baker’s salt mean that my rusks contain iodine?

No, that rule doesn’t tell you what’s in a specific pack of rusks. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may only be present in bread, bread substitutes and other bakery products through added baker’s salt. Check the ingredients of the rusks you buy.