What should you look for when choosing?
First decide whether ‘sugar-free’ is a strict requirement or whether you’re simply looking to cut down on sugar. Then compare the nutritional information for the chocolate sprinkles and the rusks you’ll actually be eating together.
| What to look for |
What to check when buying |
Who it matters to |
| Strictly sugar-free |
Check ‘of which sugars’ per 100 g on both the chocolate sprinkles and the rusks. The Netherlands Nutrition Centre says a product must contain no more than 0.5 g of sugars per 100 g to be labelled ‘sugar-free’. |
If only a strictly sugar-free snack will do, the rusks need to meet that requirement too. For around 36% of consumers, this is the top priority. |
| Less sugar with polyols |
Compare the sugars per 100 g and check which polyols and usage warnings are listed on the packaging. |
My main aim is to cut down on sugar in my chocolate sprinkles, and I take polyols into account too. Around 29% of consumers prioritise this sugar reduction. |
| Relative sugar reduction |
As well as checking a claim such as ‘30% less sugar’, check the actual sugar content and the ingredients list. |
I’m looking for a relative sugar reduction in my snack, but don’t want chocolate sprinkles with listed sweeteners. This combination is the top priority for around 21% of consumers. |
| Ingredients and availability |
Check the current packaging for allergens and other ingredients. If you’re considering an older variety in particular, check whether it’s still available. |
I need to know what’s in the chocolate sprinkles before a sugar reduction becomes relevant to me. For around 14% of consumers, checking the ingredients is the first priority. |
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Frequently asked questions
Does ‘less sugar’ mean the same as ‘sugar-free’?
No. The Netherlands Nutrition Centre says a product must contain no more than 0.5 g of sugars per 100 g to be labelled ‘sugar-free’. Albert Heijn lists the Céréal, AH and Venz varieties discussed here as containing 7.7 g, 43 g and 48 g of sugars per 100 g respectively, so ‘less sugar’ is no substitute for ‘sugar-free’ in this case.
Does having rusks with lower-sugar chocolate sprinkles automatically make it sugar-free?
No. The nutritional value of the rusks counts too: the Netherlands Nutrition Centre lists wholemeal rusks as containing 1.2 g of sugars per 10 g rusk. Check the exact rusks and chocolate sprinkles, and look at the nutritional information for the amount you use of each.
What should I check when chocolate sprinkles contain polyols?
Check both the amount of polyols and the warning on the label. Albert Heijn lists Céréal Hagelslag puur minder suikers as containing maltitol and 40 g of polyols per 100 g; the packaging says excessive consumption may have a laxative effect.
Which allergens are listed for the chocolate sprinkles discussed here?
It varies by variety. Albert Heijn’s product information lists milk and lactose for AH Hagelslag puur minder suiker, soya and possible traces of milk for Céréal Hagelslag puur minder suikers, and milk, lactose, soya and wheat, among other things, for the Venz milk variety discussed here. Always check the packaging of the exact product when you buy it.
Does the Dutch rule on baker’s salt mean that my rusks contain iodine?
No, that rule doesn’t tell you what’s in a specific pack of rusks. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may only be present in bread, bread substitutes and other bakery products through added baker’s salt. Check the ingredients of the rusks you buy.