Who is this choice relevant to?

Stallholder keeping an eye on buying quantities

You want to prepare plenty of portions, so you compare pack sizes of chocolate sprinkles with the amount of rusks you need.

Stallholder serving food unpackaged

You prepare rusks with chocolate sprinkles at your stall and must be able to tell customers about any allergens before purchase, as required by the Netherlands Food and Consumer Product Safety Authority.

Stallholder looking to serve customers quickly

You want to reduce the number of tasks per order during busy periods and are considering a pre-packed combination product or a set portion size of your own.

What should you consider when choosing?

If you’re thinking of offering rusks with chocolate sprinkles as an extra item at your stall, start by working out how much you need for each portion. Then decide how you’ll serve it and what’s involved in preparing it at your stall.

What to consider What to check Who it matters to
Amount per portion Compare the net weight of the chocolate sprinkles pack and work out how many rusks and how much chocolate sprinkles you’ll use per portion. If I’m making lots of portions, I want to measure out the ingredients without unnecessary waste. This portion planning is a priority for around 46% of consumers buying supplies for their stall.
Allergens and registration Check the allergen information for the ingredients you’ve chosen and decide how you’ll inform customers before purchase when selling unpackaged food. Also check that your food business is registered with the NVWA. When I top the rusks myself and sell them unpackaged, I want to know which allergens are present in each recipe and how I’ll inform customers. This is the main concern for around 36% of consumers when making their choice.
Serving customers at the stall Compare preparing portions on site with using a pre-packed combination product, and check how many portions each pack contains. During busy periods, I want to limit the number of tasks per order and serve consistent portions. Around 18% of consumers say this is their main priority.

Common mistakes

  • Keeping only the original label when selling unpackaged food

    If you prepare rusks with chocolate sprinkles yourself and sell them unpackaged, you must be able to give customers information about any allergens before purchase. The Netherlands Food and Consumer Product Safety Authority says this information can be provided in writing or verbally, subject to the requirements for the method you choose.

    Record the allergens for every recipe using the packaging of the ingredients you actually use, and make sure customers can access this information before you offer the product for sale.

  • Assuming every rusk contains iodised baker’s salt

    The Netherlands Nutrition Centre says that bakers are not required to use baker’s salt. So you shouldn’t assume a particular rusk product contains it without checking.

    Check the ingredients list for the rusks you’ve chosen, or ask the manufacturer which type of salt was used.

Brands to consider

Albert Heijn

Albert Heijn lists AH Beschuit naturel, 125 g, and AH Beschuit volkoren, 140 g, as separate rusk products.

  • You can choose the rusks first, then select a suitable type of chocolate sprinkles.
  • If you prepare the portions yourself, you’ll need to work out how much of each ingredient to use per portion.

Jumbo

Jumbo lists milk and dark chocolate sprinkles in 600 g packs, as well as Jumbo Beschuit met Hagelslag Melk, a ready-made combination product.

  • The products listed give you the option of preparing portions yourself or choosing a ready-made product.
  • For the combination product, check the packaging and the information for the specific variant before adding it to your range.

ALDI / Kiekeboe

ALDI lists Sprinkles chocoladehagelslag melk or puur, 300 g, and Kiekeboe hagelslag puur, 600 g.

  • The pack sizes listed give you options when planning how much chocolate sprinkles you’ll need.
  • Check which variant is available at your local store, and use the label on the pack you choose for your recipe information.

De Ruijter

Jumbo lists De Ruijter Hagelslag Puur and Melk in 390 g packs.

  • A familiar brand name may be useful if customers specifically ask for De Ruijter.
  • Check the ingredients and allergens for each variant you choose; the brand name doesn’t replace these checks.

Venz

Jumbo lists products including Venz Hagelslag Kwinkslag and milk and dark variants in 400 g packs.

  • The variants listed are worth considering if you want to offer a particular flavour at your stall.
  • Choose a variant that suits your recipe and check the information on its packaging.

Lidl

Lidl lists XXL hagelslag melk, 550 g, and states that the product is available in store only.

  • The pack size may suit your plans if you’re preparing several portions.
  • Bear in mind when buying that the product is listed as available in store only.

Joybuy products

Related products will be available soon.

Frequently asked questions

Do I need to provide allergen information if I sell rusks with chocolate sprinkles unpackaged?

Yes. The Netherlands Food and Consumer Product Safety Authority says customers must be able to get information about any allergens in unpackaged food before purchase. You can provide this information in writing or verbally, subject to the requirements for the method you choose. Make sure it reflects the ingredients you actually use.

Does an oliebollen stall need to be registered with the NVWA?

The Netherlands Food and Consumer Product Safety Authority says food businesses that sell or serve food directly to consumers must be registered; the NVWA gives market stalls as an example. For your particular stall location, also check with the local council to find out which local permissions you need.

Does every rusk contain iodised baker’s salt?

You can’t assume that every rusk does. The Netherlands Nutrition Centre says that bakers are not required to use baker’s salt. So check the ingredients list for the product you’ve chosen, or ask the manufacturer.

How do I compare separate ingredients with a combination product?

First decide how large your portions will be and how many rusks and how much chocolate sprinkles you’ll need for each one. If you’re preparing them yourself, also allow for any spread, breakages and packaging. For a combination product, check the number of portions and the information on the specific pack.