For a quick breakfast for one, making your own is a practical choice if you can take the rusks and chocolate sprinkles separately. If you want to eat without any preparation, check that you’re buying a complete, ready-to-eat portion: Jumbo says its Beschuit met Hagelslag Melk is no longer available in its online range. When buying the products separately, check the nutritional information and allergens for both.
You want a single portion that takes as little preparation as possible. Check whether a pack really contains both rusks and chocolate sprinkles, or whether you need to bring the two items separately and make it yourself.
You don’t want to focus solely on the sweet topping when choosing. The Netherlands Nutrition Centre lists wholegrain products as a source of fibre; according to Albert Heijn, AH Beschuit volkoren contains 9 g of fibre per 100 g.
You eat rusks and chocolate sprinkles regularly and want to choose a pack size that suits how much you use. Jumbo lists chocolate sprinkles in various pack sizes, as well as a pack of Strooi Mini’s containing eight portions.
Suitable if: you can take the rusks and chocolate sprinkles separately and want to choose the rusk base yourself.
Consider: you’ll still need to add the topping and keep the rusks dry.
Suitable if: you want to take an individual portion of sprinkles with you.
Consider: the rusks are still a separate item that you’ll need to top yourself.
Suitable if: the current product information confirms that you’re buying a complete, ready-to-eat portion.
Consider: Jumbo says its Beschuit met Hagelslag Melk is no longer available in its online range.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Ready to eat or needs topping | Check whether the pack contains both rusks and chocolate sprinkles, and whether you can eat the combination without any preparation. | If I want to eat straight away, I don’t want to have to top the rusks there and then. Around 42% of consumers prioritise being able to use a product straight away. |
| Fibre and sweet toppings | Compare the fibre per 100 g in the rusks with the sugar per 100 g and the portion size of your chosen chocolate sprinkles. | I also want to consider the rusk base, rather than choosing based only on the flavour of the chocolate sprinkles. Fibre and ingredients are the main priorities for around 33% of consumers. |
| Pack size and stocking up | Compare the pack contents and number of portions with how much you expect to use; keep opened rusks sealed and dry. | If I use them regularly, I want a pack size that suits how much I get through. Around 25% of consumers prioritise convenience when stocking up. |
A pack of chocolate sprinkles won’t necessarily include rusks. For breakfast on the go, it makes a difference whether you still need to bring a base and add the topping yourself.
Check the product title and description to see whether you’re buying a complete combination, rusks only or sprinkles only.
The nutritional information for the rusks won’t tell you about the topping. Albert Heijn lists 43 g of sugar per 100 g for De Ruijter Specials Intens Puur.
Check the fibre in your chosen rusks, and the sugar content and portion size of your chosen chocolate sprinkles separately.
Rusks and chocolate sprinkles can contain different allergens. For example, Albert Heijn lists wheat and egg for AH Beschuit volkoren, and milk and soya for De Ruijter Specials Intens Puur.
Before eating, check the current allergen information on both packs.
A brand to look at if you want to compare the ingredients in a particular variety of chocolate sprinkles.
A brand to consider if you’re looking at chocolate sprinkles with a vanilla flavour.
Worth considering if you want to combine separate rusks and chocolate sprinkles, or use a mini pack of sprinkles.
Worth considering if you want to choose a wholegrain rusk base and find a separate topping to go with it.
No, first check that a current product really is a complete portion. Jumbo says its Beschuit met Hagelslag Melk is no longer available in its online range; that doesn’t tell you whether other shops may have alternatives.
Compare the fibre in the rusk base and look at the topping separately. According to Albert Heijn, AH Beschuit volkoren contains 9 g of fibre per 100 g; also check the portion size and sugar content on the pack of chocolate sprinkles you choose.
Yes, read the current packaging for both products. Albert Heijn lists wheat and egg for AH Beschuit volkoren, and milk and soya for De Ruijter Specials Intens Puur; the allergens listed vary depending on which products you choose.
No, you can’t tell from the word ‘salt’ alone whether iodine has been added. Check whether the ingredients list mentions baker’s salt or iodised salt, and if you’re unsure, ask the manufacturer which salt was used in those rusks.
