Who is this choice relevant to?

Fans of a pronounced cocoa flavour

You’re looking for chocolate sprinkles with a clear product feature, such as the stated cocoa content of De Ruijter Specials Intens Puur at Albert Heijn. Compare the nutritional information too if you’re choosing between varieties.

People stocking up on snacks

You want to be able to choose your rusks and chocolate sprinkles separately. For the rusk base, options include plain, wholemeal and varieties with grains; then check the storage instructions on both packs.

Consumers who read labels carefully

Ingredients and allergens can also influence your choice. Check the rusks and chocolate sprinkles separately, as well as the nutritional information per 100 g and, where stated, per portion.

What should you check when choosing?

First decide which feature matters most to you: the chocolate sprinkles, the rusk base or the information on both labels. Choosing a different type of rusk doesn’t change the composition of the chocolate sprinkles.

What to considerWhat to check when buyingEspecially relevant for
Cocoa and grain size Compare any stated cocoa percentage or the described grain size with the features you’re looking for. If the flavour of the chocolate sprinkles is my priority, I want to be able to identify a specific difference. Around 43% of consumers prioritise flavour in this way.
Rusk base Compare the type of rusk and the fibre per 100 g; also check how many rusks are in the pack. For my snack cupboard, I first choose a type of rusk I enjoy eating. Around 29% of consumers give the base the highest priority.
Label information Read the current ingredients and allergen information on both packs, and compare the sugars and saturated fat. I want to be able to assess whether both products suit my dietary needs before buying. Around 28% of consumers prioritise checking the labels.

Common mistakes

  • Assuming premium means better nutritional value

    A cocoa claim describes a product feature, not the amount of sugars or saturated fat. The Netherlands Nutrition Centre advises not to eat chocolate sprinkles too much or too often.

    Compare the feature that’s making you choose that variety, and check the nutritional information and portion size.

  • Comparing the chocolate sprinkles but not the rusks

    Plain and wholemeal rusks can differ in their ingredients and nutritional value. Wholemeal rusks don’t change the nutritional value of the chocolate sprinkles themselves.

    Choose your rusk base separately, then check which chocolate sprinkles you’d like to use on it.

  • Assuming rusks contain iodine

    According to the Netherlands Nutrition Centre, using baker’s salt when baking bread isn’t compulsory. So don’t assume a product contains iodine just because of its category.

    Check the ingredients list if baker’s salt is relevant to your choice.

  • Assuming a product listing means it will always be available

    A shop listing doesn’t guarantee that a particular variety will be available the next time you shop.

    Check current availability and read the pack you buy for its ingredients and allergen information.

Relevant brands and shops

De Ruijter

A brand with several varieties of chocolate sprinkles, including regular dark chocolate sprinkles and Specials Intens Puur.

  • Albert Heijn states that Specials Intens Puur contains at least 52% cocoa solids.
  • The dark chocolate sprinkles described by Albert Heijn contain milk and soya; check the allergens for each variety.

Venz

A brand for anyone looking for a different grain size in dark chocolate sprinkles.

  • Jumbo describes Venz XXL Hagelslag Puur as chocolate sprinkles with extra-large pieces.
  • Check whether the XXL variety you want is available before relying on it for your snack cupboard.

Albert Heijn

A shop where you can compare different types of rusks and chocolate sprinkles side by side.

  • AH wholemeal rusks contain 9 g of fibre per 100 g.
  • When buying, check the current ingredients and allergen information for the variety you’ve chosen.

Jumbo

A shop offering rusk varieties such as plain, wholemeal and options with grains and seeds.

  • Its range includes different rusk bases to compare by ingredients and nutritional value.
  • Check that your chosen variety is available shortly before you buy.

Lidl

A shop that listed De Ruijter milk chocolate sprinkles as a product.

  • The listing was for a 390 g pack.
  • Check the current range in store; the listing wasn’t a complete overview of rusks and chocolate sprinkles.

ALDI

A shop listing chocolate sprinkles, as well as plain and wholemeal rusks.

  • ALDI listed 300 g of Sprinkles chocolate sprinkles and Goud Gebakken rusks.
  • Compare the nutritional information and allergens on the pack of the variety you choose.

Products for rusks with chocolate sprinkles

These products include two types of dark chocolate sprinkles and a wholemeal rusk base. Choose your rusks and chocolate sprinkles separately; none of these packs contains the complete combination on its own.

De Ruijter Intense Pure chocolate sprinkles, 200 g

De Ruijter Intense Pure chocolate sprinkles, 200 g

For anyone looking to compare an intense dark variety for their rusks. Check the cocoa content, nutritional information and allergens on the pack; choose your rusks separately.

View on Joybuy
De Ruijter dark chocolate sprinkles, 390 g

De Ruijter dark chocolate sprinkles, 390 g

For anyone looking for regular dark chocolate sprinkles who wants to choose their own rusk base. Compare the nutritional information and allergens on the pack; rusks aren’t included with this product.

View on Joybuy
Bolletje wholemeal rusks, 13 pieces

Bolletje wholemeal rusks, 13 pieces

A wholemeal rusk base for anyone who wants to choose their chocolate sprinkles separately. Check the ingredients and allergens on the pack; chocolate sprinkles aren’t included with this product.

View on Joybuy

Frequently asked questions

Does premium chocolate sprinkle automatically mean a different nutritional choice?

No. A premium label may point to a feature such as the cocoa content, but it doesn’t tell you how much sugar or saturated fat the product contains. Check the nutritional table for the chocolate sprinkles you’ve chosen.

Which allergens should I check in rusks with chocolate sprinkles?

Check both packs: rusks may contain wheat and egg, among other ingredients, while the De Ruijter dark chocolate sprinkles described by Albert Heijn contain milk and soya. The Netherlands Nutrition Centre recommends looking for the words ‘gluten-free’ or the Crossed Grain symbol to identify gluten-free products.

Can I assume that rusks contain iodine?

No. The Netherlands Nutrition Centre says that using baker’s salt when baking isn’t compulsory. Check the ingredients list if the use of baker’s salt is relevant to you.

How should I store rusks and chocolate sprinkles for my snack cupboard?

Follow the date and storage instructions on both packs. Albert Heijn advises storing its wholemeal rusks in a cool, dry place and keeping them in a sealed tin after opening; check the label for instructions for the products you’ve chosen.