Who is this for?

Busy morning shoppers

If you want to have a topping ready at home, at work or on the go, individually wrapped portions are worth considering. According to Albert Heijn, De Ruijter Kleintjes contains eight small portions; check that the quantity and packaging suit your breakfast.

Regular users at home

If you use chocolate sprinkles often, a larger pack may suit how much you get through at home. Compare the pack weight with your usage and follow the storage instructions for your chosen variant.

Shoppers comparing labels

If you’re keeping an eye on sugars, ingredients or allergens, you’ll need the nutritional information for the exact variant. A claim on the front of the pack doesn’t tell you everything about the portion you use or the rest of your breakfast.

What should you look for when choosing?

For rusks with chocolate sprinkles, start by choosing a pack that suits taking them with you or eating them at home. Then compare the label for the flavour you want. A box of chocolates serves a different purpose from a topping you can scatter on bread or rusks.

What to consider What to check before you buy Who it suits
Quick to grab and portion Check whether the portions are individually wrapped and how many grams each contains. When I take breakfast with me, I don’t want to measure out the sprinkles first. For around 36% of consumers, this preparation is the top priority.
Regular use at home Compare the pack weight with how much you use and read the storage instructions. A larger pack suits me if I often eat rusks with chocolate sprinkles at home and can use it all up. This is the main reason for choosing one for around 29% of consumers.
Sugars and ingredients Compare the sugars per 100 g and per portion you use; also read the ingredients and allergen information. I want to know what’s in my portion before choosing a variant. Around 21% of consumers prioritise checking the label.
Flavour and variety Check the exact flavour and, for mixed packs, read the allergen information. What matters most to me is whether the flavour or mix suits breakfast. Variety is the main consideration for around 14% of consumers.

Common mistakes

  • Taking ‘less sugar’ as a verdict on your whole breakfast

    A claim about sugars applies to the chocolate sprinkles in question. By itself, it doesn’t tell you what’s in the portion you use or your whole breakfast.

    Compare the nutritional information for the exact variant with your usual choice, and consider how much you scatter on your rusks.

  • Overlooking the allergens in a mixed pack

    A pack containing different toppings may include ingredients that matter to you or someone you’re preparing breakfast for. Albert Heijn lists milk, soya, wheat and cereals containing gluten among the ingredients in De Ruijter Hagelfeest.

    Read the current allergen information for the specific pack, especially if you’re choosing a mix.

  • Assuming all bread is made with baker’s salt

    According to the Voedingscentrum, using baker’s salt in bread isn’t compulsory. What you assume about bread also tells you nothing about the ingredients in the rusks you buy.

    If you want to know whether a product contains baker’s salt, check the label on that bread or those rusks, or ask the baker.

Brands to compare

De Ruijter

Worth considering if you’re choosing between small portions, plain chocolate sprinkles and a mix.

  • Albert Heijn lists eight small portions in De Ruijter Kleintjes.
  • De Ruijter Hagelfeest lists milk, soya, wheat and cereals containing gluten among its ingredients; check the allergens for the variant you choose.

Venz

A brand to look at if you’re after milk chocolate sprinkles or another flavour.

  • There are variants in different pack sizes to compare.
  • Check the label of the exact Venz variant for ingredients and allergens.

Céréal

Worth considering if you want to compare chocolate sprinkle variants with a ‘less sugar’ claim.

  • Céréal offers both a milk chocolate and a dark chocolate variant with a ‘less sugar’ claim.
  • Compare the current nutritional information and ingredients for each variant; the claim isn’t a verdict on your whole breakfast.

Kiekeboe

A brand to look at if you’re after a larger pack of dark chocolate sprinkles for home.

  • ALDI Netherlands lists a 600 g pack of Kiekeboe dark chocolate sprinkles.
  • Check that the pack size suits how much you use and read the label on the pack you choose.

Mister Choc

A supermarket option if you’re considering a larger pack of dark chocolate sprinkles.

  • Lidl Netherlands lists Mister Choc dark chocolate sprinkles in a 600 g pack.
  • Lidl lists this variant as available in store only; check the current packaging there too.

Chocolate sprinkles and toppings at Joybuy

These products come in a range of flavours, shapes and pack sizes for topping rusks or bread. If you’re taking them with you, don’t choose based on pack size alone: check whether the portions are actually wrapped individually.

Venz milk chocolate sprinkles 380 g

Venz milk chocolate sprinkles 380 g

A milk chocolate option for anyone who likes to scatter chocolate sprinkles on rusks at home. If you want to take some with you without measuring them out, check whether the pack contains individual portions.

View at Joybuy
De Ruijter Flake Feast 200 g

De Ruijter Flake Feast 200 g

A pack to consider if you’re looking for a different topping from regular chocolate sprinkles for your rusks. If the ingredients and allergens matter to your choice, read the label for this exact variant.

View at Joybuy
De Ruijter Chocolate Chunks 390 g

De Ruijter Chocolate Chunks 390 g

Chocolate pieces for anyone considering something chunkier than fine sprinkles. See whether this shape works well on your rusks and check the label on the pack you choose.

View at Joybuy
g'woon milk chocolate sprinkles with smileys 600 g

g'woon milk chocolate sprinkles with smileys 600 g

A larger pack for anyone who regularly uses milk chocolate sprinkles with smileys at home. Check that you’ll use it all up and read the storage instructions on the pack.

View at Joybuy
De Ruijter Hail Chocolate Pure 390 g

De Ruijter Hail Chocolate Pure 390 g

A dark chocolate option for anyone looking for this flavour as a topping for rusks. Compare the nutritional information and allergens for this variant with those of your usual chocolate sprinkles.

View at Joybuy

Frequently asked questions

Can I choose a box of chocolates instead of chocolate sprinkles for a quick breakfast?

Not if you’re looking for a topping to scatter on rusks: a box of chocolates is a confectionery or gift product. To cut down on preparation, look for individually wrapped portions of chocolate sprinkles and check how much each contains.

How much sugar is in a portion of chocolate sprinkles?

The Voedingscentrum gives an average of 9.4 g of sugars per 15 g of chocolate sprinkles. Nutritional values can vary by brand and variant, so check the portion size and nutritional information on the pack you choose for your rusks.

Are chocolate sprinkles with less sugar automatically a better breakfast choice?

No. A ‘less sugar’ claim doesn’t assess your whole breakfast. Compare the sugars per 100 g and per portion you use, and check the ingredients and other nutritional information for the exact variant too.

What should I look out for if I have an allergy?

Read the current allergen information for the exact product you want to use. Albert Heijn lists milk, soya, wheat and cereals containing gluten in De Ruijter Hagelfeest; don’t assume another mix or variant contains the same ingredients.

Does bread or rusks always contain iodised baker’s salt?

No, don’t assume that. According to the Voedingscentrum, baker’s salt isn’t compulsory in bread. Check the ingredients for the specific bread or rusks, or ask the baker.