Quick top-up shoppers
If you’re topping up on rusks and chocolate sprinkles at home, it’s most helpful to choose an amount that suits you and a flavour you already know. Also check that both products are available when you need them.
Who is this choice relevant to?
Label-conscious breakfast eaters
If you’re comparing types of rusks or keeping an eye on your portion of sprinkles, you can compare the ingredients, nutritional information and allergens on both packs.
Shoppers buying for on-the-go or sharing
Individually wrapped rusks can be handy if you want to take portions with you or share them out. The trade-off is more packaging and an extra check on availability.
What should you look for when choosing?
First, decide which pack of rusks suits the way you use them. Then compare the type of rusk and the chocolate sprinkles separately. A description such as ‘medium sliced’ won’t help you make this choice.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Quantity and packaging | Compare the net weight, number of rusks and storage instructions after opening. | I want a quick top-up without buying more rusks than I’ll use. For around 27% of consumers, a practical pack size comes first. |
| Type of rusk | Compare plain and wholemeal varieties by checking the ingredients and nutritional information per 100 g. | If rusks are a regular feature at my table, I want to know what I’m buying as a base. Choosing a variety is the top priority for around 27% of consumers. |
| Flavour of the sprinkles | Check the type of chocolate and, if it matters to you, the stated cocoa content. | I’m looking for a chocolate flavour that goes well with my rusks, rather than choosing by brand alone. Around 20% of consumers put flavour first. |
| Label and portion | Check the allergen information on both products. For the sprinkles, also compare sugars and fat per 100 g and the stated serving size. | Before buying the combination, I want to know what’s in both products and how much chocolate sprinkle I use. For around 26% of consumers, checking the label matters most. |
Common mistakes
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Judging rusks and chocolate sprinkles as a single product
The rusks and chocolate sprinkles each have their own ingredients and allergens. A suitable choice for one tells you nothing about the other.
Read both packs before choosing your combination.
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Assuming ‘extra dark’ means low in sugars
For the De Ruijter Royaal extra dark chocolate sprinkles reviewed, Albert Heijn lists 54 g of sugars per 100 g, compared with 64 g per 100 g for the regular dark variety reviewed. So the stated cocoa content alone doesn’t tell you how much sugar a product contains.
Compare the nutritional information per 100 g and the ingredients on the specific packs.
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Counting on individually wrapped rusks without checking the shop
The Albert Heijn page for the Bolletje pack of 40 individually wrapped rusks reviewed stated that it was not part of the range.
Check current availability if this is the pack you need.
Individual wrapping also means more packaging.
Brands to consider
De Ruijter
Chocolate sprinkles, including the regular dark and Royaal extra dark varieties reviewed.
- Albert Heijn lists at least 43% cocoa solids for Royaal extra dark.
- The varieties reviewed list milk and soya as allergens. Check the label on the pack you buy.
Venz
Chocolate sprinkles in a range of chocolate and other flavours in the Jumbo range reviewed.
- The range offers a choice of flavours and pack sizes.
- Ingredients and nutritional information should be compared for each variety.
Bolletje
Rusks, including standard, wholemeal and high-fibre varieties.
- An individually wrapped variety was also among those reviewed.
- Check the allergens for each variety and the current availability of the individually wrapped option.
AH
Own-brand rusks; the plain pack reviewed contains 125 g and lists 13 portions.
- The stated quantity makes it easy to compare with what you need for a top-up.
- The plain variety reviewed contains wheat, egg and rye. Also read the warnings about possible allergens on the current pack.
Kiekeboe
ALDI own brand, with products including dark chocolate sprinkles and fruit sprinkles.
- ALDI Netherlands lists 600 g packs of dark chocolate sprinkles and 400 g packs of fruit sprinkles.
- Fruit sprinkles aren’t the same product as chocolate sprinkles, so compare the ingredients of your chosen variety here too.
Rusks and chocolate sprinkles on Joybuy
These products are separate components for rusks with chocolate sprinkles: the first two are rusks and the other three are chocolate sprinkles. Choose the options that suit the way you use each component; none of these packs contains the complete combination.
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Bolletje dark wholemeal rusks, 10 pieces
For anyone looking for dark wholemeal rusks as a base. The pack contains 10 pieces; choose your chocolate sprinkles separately and check the current ingredients and allergens.
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Bolletje wholemeal rusks, 13 pieces
Wholemeal rusks for anyone who wants to pair this base with their choice of chocolate sprinkles. The pack contains 13 pieces; compare the nutritional information and allergens on the current label.
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De Ruijter Intense Dark chocolate sprinkles, 200 g
For anyone looking for a 200 g pack of dark chocolate sprinkles. Rusks are sold separately; compare the ingredients, allergens and nutritional information on the label for this variety.
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De Ruijter dark chocolate sprinkles, 390 g
For anyone topping up on dark chocolate sprinkles in a 390 g pack. Rusks aren’t included, so check whether this quantity suits the way you use them and read the current label.
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Venz chocolate and vanilla-flavoured sprinkles, 400 g
For anyone looking for sprinkles with a vanilla flavour as well as chocolate. The pack contains 400 g; decide whether this quantity suits your top-up and choose your rusks separately.
Frequently asked questions
Should I look for ‘medium sliced’ rusks?
No, don’t use that term as a requirement when choosing rusks. Jumbo describes rusks as a product made by slicing a baked loaf and baking the halves again. When shopping, it’s better to compare the type of rusk, the pack and the ingredients.
Which allergens should I check in rusks with chocolate sprinkles?
Read the rusk and chocolate sprinkle packaging separately. For the AH plain rusks reviewed, Albert Heijn lists wheat, egg and rye, among other ingredients; for the De Ruijter dark chocolate sprinkles reviewed, it lists milk and soya. Other varieties may differ.
How should I store rusks and chocolate sprinkles after opening?
Follow the storage instructions on each pack. For the AH rusks reviewed, Albert Heijn recommends storing them in a sealed tin after opening; the De Ruijter chocolate sprinkles reviewed should be kept in a cool, dry place.
How can the nutritional information on chocolate sprinkles help me choose?
Nutritional information lets you compare varieties on the same basis, such as sugars and saturated fat per 100 g. The Voedingscentrum does not include chocolate sprinkles in the Schijf van Vijf; also consider the portion you use, and don’t draw conclusions about your whole breakfast from a single nutritional value.