Lunch shoppers looking for a filling sweet sandwich
If you’re mainly looking for a substantial base for chocolate sprinkles, start by choosing between bread and rusks. If you choose bread, check the slice thickness before deciding on a topping.
For a filling, sweet lunch, choose bread with a slice thickness you can control. Rusks are a better choice if you’re after a crunchy snack. Then choose your chocolate sprinkles according to taste and the information on the packaging, and consider how much you sprinkle over your bread or rusks.
If you’re mainly looking for a substantial base for chocolate sprinkles, start by choosing between bread and rusks. If you choose bread, check the slice thickness before deciding on a topping.
If you want to keep using chocolate sprinkles but need to check ingredients or allergens, compare the information for the exact variant. Ingredients can vary between packs.
If you use chocolate sprinkles regularly, consider which pack size suits your needs, and check the best-before date and storage instructions.
First decide whether you want a slice of bread or a crunchy rusk. Then compare the chocolate sprinkles and the information on the packaging.
| What to consider | What to look for | Who is it important to? |
|---|---|---|
| Base and slice thickness | Choose bread if you want a thick slice, and check the slice thickness on the packaging or ask your baker. Choose rusks if you’re looking for a crunchy base. | I want a substantial slice of bread for lunch, not a rusk. For around 29% of consumers, the choice of base is the most important factor. |
| Flavour and type of chocolate sprinkles | Compare dark and milk chocolate sprinkles, for example, to find the flavour you prefer. An XXL label alone doesn’t tell you how well the sprinkles will stay on your bread. | For my sweet lunch, I mainly want to choose a type of chocolate sprinkles I enjoy. Taste comes first for around 21% of consumers. |
| Ingredients and nutritional information | Read the ingredients, nutritional information and allergen details for the exact variant of chocolate sprinkles. If it matters to your choice, check whether baker’s salt has been used in the bread. | I want to know what’s in my bread and topping before choosing a combination. Around 29% of consumers prioritise checking the label. |
| Pack size | Check how much the pack contains, as well as the best-before date and storage instructions. | When I’m stocking up for lunch, I want a pack size that suits how often I use chocolate sprinkles. This is the first consideration for around 21% of consumers. |
Rusks are a different type of product from bread, so they won’t necessarily meet your need for a thick slice of bread at lunchtime.
Decide which base you want first. Ask your baker about the slice thickness or check the details on packaged bread.
According to the Voedingscentrum, chocolate sprinkles contain sugar and saturated fat. So the amount of topping is a separate choice, even when you’re having thickly sliced bread.
Decide how much you want to use rather than automatically adding more to cover the whole slice.
According to the Voedingscentrum, using baker’s salt when baking bread is not compulsory. So you can’t tell whether it has been used just by looking at the type of bread.
If it matters to your choice of bread, read the label or ask your baker which type of salt was used.
A reduced-sugar variant may contain sweeteners. The Céréal variant consulted lists polyols and warns that excessive consumption may have a laxative effect.
Also read the ingredients and any usage warnings for the variant you choose.
De Ruijter offers dark chocolate sprinkles, among other products, including an Intense Pure variant.
Venz offers dark, milk and XXL chocolate sprinkle variants, among others.
Albert Heijn’s range includes several types of chocolate sprinkles, including a variant labelled XL.
Jumbo offers dark chocolate sprinkles, including an XXL Puur variant.
These products include rusks for a crunchy snack and chocolate sprinkles to use as a topping. If you’re after a thick slice of bread for lunch, choose and check the bread separately.
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A rusk base if you’d prefer a crunchy snack to a thick slice of bread.
Pack: 10 pieces. Choose your chocolate sprinkles separately.
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A wholegrain rusk option for anyone who prefers rusks to bread as a base.
Pack: 13 pieces. Choose your chocolate sprinkles separately.
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Dark chocolate sprinkles for anyone who wants to pair their own choice of bread or rusks with a topping.
Pack: 400 g. Choose your bread or rusks separately.
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An Intense Pure variant for anyone who wants to pair this type of chocolate sprinkles with their choice of bread or rusks.
Pack: 200 g. Choose your base separately and check the packaging if you have allergies.
No, rusks and bread are different types of product. If you want a crunchy snack, you can choose rusks. If you’re after a thick slice of bread for lunch, check the thickness of the bread you’re buying.
No. According to the Voedingscentrum, using baker’s salt is not compulsory. Check the ingredients on packaged bread or ask your baker which type of salt was used.
Check the allergens for the exact variant. The De Ruijter and Venz dark variants consulted list milk and soya. Read the latest information on the packaging before buying.
Choose a pack size that suits how often you use chocolate sprinkles. Check the best-before date and follow the storage instructions on the packaging.
As well as the label on the front, read the ingredients and any usage warnings. The Céréal variant consulted contains polyols and warns that excessive consumption may have a laxative effect.