Who might be making this choice?

People who want to keep using chocolate sprinkles

You want that familiar taste, but also want to decide for yourself how much chocolate sprinkles to put on each rusk. The Netherlands Nutrition Centre provides nutritional values for a portion of chocolate sprinkles, which can help you compare the amount with what you actually use.

Shoppers looking for less sugar

You want to keep using chocolate sprinkles, so you compare the sugars per 100 g and per portion. The ingredients and any sweeteners in the exact version also matter.

People who use the Wheel of Five as a guide

You choose your main topping first and treat chocolate sprinkles as an extra at most. The Netherlands Nutrition Centre lists options within the Wheel of Five, including 100% peanut butter with no added salt or sugar, and hummus with little salt.

What should you look for when choosing?

First decide what will be the main part of your lunch. Then work out how much chocolate sprinkles you want to use, and only then compare the nutritional information for the versions you’re considering.

What to consider What to check Who it matters to
The main topping Choose your main topping deliberately: the Netherlands Nutrition Centre places chocolate sprinkles outside the Wheel of Five and lists options such as 100% peanut butter with no added salt or sugar, and hummus with little salt as alternatives. If I want my lunch to follow the Wheel of Five, I won’t let chocolate sprinkles be the main topping. For around 46% of consumers, choosing the main topping is the most important consideration.
A single portion For a pre-packed portion, check how much chocolate sprinkles it contains; with loose chocolate sprinkles, you can measure out the amount yourself. Compare the nutritional value per portion on the label. For lunch on the go, I want to be able to take one portion without accidentally using more chocolate sprinkles than intended. Around 27% of consumers say portion control is their top priority.
Less sugar Compare sugars per 100 g and per amount you use; also check the ingredients and allergens for the exact version. I want to keep the chocolate-sprinkle taste, but I focus on the amount of sugar when choosing. This is the main consideration for around 27% of consumers.

Common mistakes

  • Taking ‘less sugar’ as a verdict on the whole lunch

    A comparison of sugar content doesn’t tell you what else is on your rusk. Albert Heijn compares its lower-sugar milk chocolate sprinkles with its own regular milk version; that comparison doesn’t assess the make-up of your lunch.

    Check the nutritional information for the amount you use, and choose your main topping separately from any sugar claim.

  • Assuming a product listing confirms it’s available

    Jumbo says that Jumbo rusks with milk chocolate sprinkles are no longer part of its online range. So a familiar product name doesn’t confirm that you can order that pre-packed single portion.

    Check the latest store information if a ready-made portion is important to you. You can put together your own portion using loose rusks and chocolate sprinkles.

  • Skipping the label because you know the taste

    Ingredients and allergens vary between versions. The Netherlands Food and Consumer Product Safety Authority explains that allergens must be clearly listed in the ingredients list on pre-packed foods.

    When you buy, read the ingredients and allergen information on the exact pack, even if you’ve bought chocolate sprinkles from the same brand before.

  • Assuming the rusks contain iodised baker’s salt

    You can’t tell whether rusks contain iodised salt just from the product category. Brood.net describes agreements on the use of iodised baker’s salt, but that doesn’t tell you which ingredients are used in an individual rusk product.

    Check the ingredients list for your chosen rusks if you want to know which salt they contain.

Brands to compare

De Ruijter

Jumbo lists products including De Ruijter dark chocolate sprinkles and milk chocolate sprinkles. Compare the exact version if you’re choosing between these flavours.

  • The versions listed offer a choice between milk and dark chocolate.
  • The flavour name doesn’t tell you how much to put on your rusk; check the nutritional information on the pack for that.

Venz

Jumbo lists Venz milk chocolate sprinkles as an option if you’re looking for milk chocolate sprinkles.

  • The product name makes it clear which flavour you’re comparing.
  • Check the sugars, fats and ingredients on the label of the pack you choose, rather than relying on the flavour name.

Albert Heijn

For AH lower-sugar milk chocolate sprinkles, Albert Heijn provides a comparison with its own AH milk chocolate sprinkles.

  • According to Albert Heijn, the lower-sugar version contains 30% less sugar than AH milk chocolate sprinkles.
  • This comparison is between these two products, not all chocolate sprinkles. Check the nutritional value per portion and the allergens too.

Céréal

Céréal lower-sugar dark chocolate sprinkles are a separate dark version to compare with regular dark chocolate sprinkles.

  • According to the product information at Albert Heijn, this version contains 88% less sugar than standard dark chocolate sprinkles.
  • The product information warns that excessive consumption may have a laxative effect. Check the ingredients and allergens on the pack too.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Do rusks with chocolate sprinkles fit into a lunch based on the Wheel of Five?

Not if chocolate sprinkles are the main topping: the Netherlands Nutrition Centre places them outside the Wheel of Five. If you want to base your lunch on its guidance, choose a suitable main topping first and use chocolate sprinkles only as a small extra.

What does a 15 g portion of chocolate sprinkles mean for its nutritional value?

According to the Netherlands Nutrition Centre, 15 g of chocolate sprinkles contains an average of 67 kcal, 9,4 g of sugars and 0,8 g of fibre. The nutritional value of a particular version, and of the amount you sprinkle on, may differ, so compare the label with your actual portion.

Does choosing lower-sugar chocolate sprinkles automatically make them a suitable main topping?

No. ‘Less sugar’ compares a product with a particular reference product; it doesn’t assess the whole lunch. Albert Heijn compares AH lower-sugar milk chocolate sprinkles with its own regular milk version. Also check the sugars per portion, other nutritional values and ingredients.

Where can I find the allergens in rusks and chocolate sprinkles?

Check the ingredients and allergen information on both packs. The Netherlands Food and Consumer Product Safety Authority explains that allergens must be clearly listed in the ingredients list on pre-packed foods. Always check the exact version you’re using.