Regular rusk eater
You make this snack often and want to choose packs you can finish, rather than having rusks or chocolate sprinkles left over.
Who is this choice relevant to?
Portion- and sugar-conscious snacker
You want a small portion late in the evening and pay attention to how much you sprinkle on and to the sugars listed in the nutritional information.
Shopper who checks allergens
You need to check that both ingredients are suitable for you. The products described include allergens such as milk, lactose, soya, egg and gluten.
What should you look for when choosing?
Work out how much you usually use, then compare the nutritional information and read the labels on both products before buying.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Pack size | Compare the amount of chocolate sprinkles and the number of rusks with what you usually use. | If I make this snack often, I want to be able to finish both packs. Around 36% of consumers prioritise a suitable quantity for regular use. |
| Portion and sugars | Check the sugars per 100 g and per stated portion, and how much chocolate sprinkles you use yourself. | For a small late-night snack, I want to be able to control how much I sprinkle on one rusk. Portion and sugar information is a priority for around 29% of consumers. |
| Availability | Check that both the rusks and the chocolate sprinkles you have chosen are stocked by your shop. | I want to have both ingredients at home when I fancy a late-night snack. For around 21% of consumers, being able to combine them easily matters most. |
| Ingredients and allergens | Read the current ingredients and allergen information on both packs. | If I need to avoid certain ingredients, both the rusks and the chocolate sprinkles need to be suitable. Around 14% of consumers give this check top priority. |
Common mistakes
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Choosing a large pack without considering how much you use
A larger pack may not be the best choice for an occasional late-night snack if you cannot finish it.
Think about how often you eat rusks with chocolate sprinkles and choose a suitable quantity of both ingredients.
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Checking only the chocolate sprinkles for allergens
Rusks can also contain ingredients you need to avoid. For example, Jumbo lists egg and wheat containing gluten in its Naturel Beschuit.
Check the current labels on both the rusks and the chocolate sprinkles every time you buy them.
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Assuming less sugar means you can have as much as you like
A claim about less sugar does not tell you how much sugar you will get from the amount you actually sprinkle on.
Compare the nutritional information per 100 g and per portion, and decide for yourself how much to put on a rusk.
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Assuming all rusks contain iodised baker's salt
The fact that iodine may be added to bakery products via baker's salt does not tell you what type of salt is used in a particular rusk.
If this matters to you, check the ingredients list or ask the manufacturer.
Brands to consider
Jumbo
Own-brand rusks and milk chocolate sprinkles to pair as you like.
- Jumbo lists Naturel Beschuit in a pack of 13 and 600 g of milk chocolate sprinkles.
- Naturel Beschuit lists egg and wheat containing gluten; check the pack for other allergens too.
Albert Heijn
Own-brand products in a range of pack sizes, including milk chocolate sprinkles with less sugar.
- According to Albert Heijn, the reduced-sugar variety contains 43 g of sugars per 100 g.
- The standard milk chocolate variety described lists milk and lactose as allergens.
Venz
A brand to consider if you specifically want extra-large chocolate sprinkles.
- The product description for Venz XXL milk chocolate sprinkles says they have extra-large pieces.
- The milk variety described contains lactose, milk and soya.
De Ruijter
A brand offering milk and dark chocolate sprinkles for those who prefer one of these varieties.
- Jumbo lists De Ruijter milk and dark chocolate sprinkles in 390 g packs.
- Check the ingredients and allergens of your chosen variety individually.
Kiekeboe
Fruit sprinkles for anyone looking for a different flavour from chocolate sprinkles.
- ALDI lists Kiekeboe Vruchtenhagel in a 400 g pack.
- Fruit sprinkles are not the same product as milk or dark chocolate sprinkles; read the label if the ingredients matter to you.
Joybuy products
Related products coming soon.
Frequently asked questions
Is a larger pack of chocolate sprinkles always handy for a late-night snack?
No. A smaller pack may suit you better, especially if you cannot finish a larger one. So consider how much is in the pack and how often you eat rusks with chocolate sprinkles.
Can I use as much as I like of chocolate sprinkles with less sugar?
No. The amount you sprinkle on still determines how much sugar is in your portion. Compare the nutritional information per 100 g and per portion; the Netherlands Nutrition Centre also points out that chocolate sprinkles contain saturated fat.
Which allergens should I check in rusks with chocolate sprinkles?
Check the current labels on both products. Albert Heijn lists milk and lactose in the milk chocolate sprinkles described, Venz also lists soya in its XXL milk variety, and Jumbo lists egg and wheat containing gluten in its Naturel Beschuit.
Do rusks always contain iodised baker's salt?
Do not assume so without checking. The Netherlands Food and Consumer Product Safety Authority describes adding iodine via baker's salt as an option for bakery products. Check the ingredients list for the rusks you have chosen or ask the manufacturer.
How should I store rusks and chocolate sprinkles?
Follow the storage instructions on both packs. The Albert Heijn and Venz chocolate sprinkles described say to store them in a cool, dry place; check the pack for the rusks separately.