Which pack is right for you?

Eating alone and want small portions

If you only occasionally eat rusks with chocolate sprinkles, individual portions may be more practical than a large pack. Albert Heijn describes its Strooi mini's as small packs to take with you; you’ll need to buy the rusks separately.

Regular breakfast or lunch shopper

If you often top your own rusks at home, you can choose the quantity of sprinkles and type of rusk to suit your needs. Albert Heijn and Jumbo offer a range of rusks and packs of sprinkles.

Checking ingredients

To check the allergens, sugars or cocoa content listed for a particular variety, read the label on that exact pack. Information can vary between flavours and product versions.

What should you look for when choosing?

First decide whether you want to top your own rusks or buy a ready-made portion. If you’re topping them yourself, consider the quantity of sprinkles, the flavour and the label on the products you choose.

What to considerWhat to check when buyingWho it matters to
Portions and convenience Check whether the pack contains individual portions of sprinkles and whether it includes rusks. If I’m eating alone and want something to take with me, I need to know whether I have to buy rusks separately. Portion convenience is the top priority for around 27% of consumers.
Quantity for regular use Compare pack weights and choose a quantity you expect to use. I regularly top rusks at home and don’t want to open a new pack of sprinkles every time. The quantity needed comes first for around 27% of consumers.
Flavour and type of topping Check whether you’re choosing milk or dark chocolate sprinkles, flakes, fruit sprinkles or a mix. I want one chocolate flavour, not a mixed pack of sprinkles. Around 20% of consumers prioritise flavour or the type of topping.
Ingredients and nutritional information Read the allergen statement and compare nutritional information on the same basis, for example per 100 g. When choosing a variety, I want to check the ingredients and allergens before buying. This is the top priority for around 26% of consumers.

Common mistakes

  • Assuming a portion of sprinkles comes with a ready-made rusk

    Albert Heijn says its Strooi mini's pack contains eight portions, but it doesn’t include rusks with toppings.

    Check what’s inside a pack for taking with you, and buy rusks separately if needed.

  • Assuming an existing product page means the item is currently available

    Jumbo says its ready-made rusk with milk chocolate sprinkles is no longer in its online range.

    Check current stock and product information with the shop where you plan to buy it.

  • Using the label for a different flavour as a guide

    Ingredients and allergens can vary between types of sprinkles. Albert Heijn lists milk and soya in De Ruijter Specials Intens Puur; the product may also contain lactose.

    If you have an allergy or intolerance, read the label on the exact pack you’re choosing.

Brands compared

De Ruijter

A brand to consider if you want to compare different types of chocolate sprinkles.

  • Albert Heijn lists De Ruijter Specials Intens Puur in a 200 g pack, with at least 52% cocoa solids.
  • According to Albert Heijn, this variety contains milk and soya and may contain lactose; this doesn’t apply to every other variety from the brand.

Venz

A brand to consider if you’re looking for a chocolate flavour in the sprinkles aisle.

  • Jumbo lists Venz milk chocolate sprinkles in a 400 g pack.
  • Check the ingredients and allergens on the pack of the variety you choose.

Albert Heijn

An own-label brand to consider if you want to combine individual rusks with small portions of sprinkles.

  • According to Albert Heijn, AH Strooi mini's contains eight portions in a pack weighing 140 g in total.
  • The pack contains a mix of sprinkles, not a ready-made portion of rusks with chocolate sprinkles.

Jumbo

An own-label brand to consider if you want to compare different packs of sprinkles and loose rusks.

  • Jumbo lists packs of chocolate sprinkles including 600 g packs, as well as Strooi Mini's in packs of eight, weighing 140 g in total.
  • Jumbo says its ready-made rusk with milk chocolate sprinkles is no longer in its online range.

Kiekeboe

An ALDI own-label brand to consider if you’re looking for a standard pack of sprinkles.

  • ALDI Nederland lists Kiekeboe dark chocolate sprinkles in a 600 g pack and fruit sprinkles in a 400 g pack.
  • Fruit sprinkles aren’t the same as chocolate sprinkles, so choose the type you want on your rusks.

Mister Choc

A Lidl own-label brand for anyone looking for a standard pack of dark chocolate sprinkles.

  • Lidl lists Mister Choc dark chocolate sprinkles as a 600 g in-store item.
  • You’ll need to buy rusks separately to enjoy them with these sprinkles.

Sprinkles for topping your own rusks

These two products are dark chocolate sprinkles for anyone who wants to top their own rusks. They aren’t ready-made portions of rusks with chocolate sprinkles. Choose a pack size that suits how often you’ll use them and check the label.

De Ruijter Intense Pure chocolate sprinkles, 200 g pack

De Ruijter Intense Pure dark chocolate sprinkles 200 g

For anyone who wants to top their own rusks with dark chocolate sprinkles. The pack contains 200 g of sprinkles; rusks are sold separately.

The product information lists milk and soya. Check the latest label if allergens are important to you.

View on Joybuy
De Ruijter Hail Chocolate Pure, 390 g pack

De Ruijter Hail Chocolate Pure dark chocolate sprinkles 390 g

For anyone who tops their own rusks and wants a 390 g pack of dark chocolate sprinkles. Rusks aren’t included.

The product information lists milk and soya. If you need to check for allergens, read the label on this pack before buying.

View on Joybuy

Frequently asked questions

Can I buy ready-made rusks with chocolate sprinkles?

Check your shop’s current range. Jumbo says its ready-made rusk with milk chocolate sprinkles is no longer in its online range; a pack of separate portions of sprinkles isn’t the same as a ready-made rusk.

What should I choose if I only eat sprinkles occasionally?

Individual portions can be handy if you only use a small amount at a time or want something to take with you. According to Albert Heijn, AH Strooi mini's contains eight portions weighing 140 g in total. Check that the mix of sprinkles suits your taste, and buy the rusks separately.

What should I check for allergens in chocolate sprinkles?

Read the allergen statement for the exact variety you’re buying. Albert Heijn lists milk and soya in De Ruijter Specials Intens Puur and says the product may contain lactose; don’t assume the same applies to other sprinkles.

How can I tell whether bread is made with baker’s salt?

Check the bread’s label or ask your baker. Voedingscentrum says baker’s salt isn’t necessarily used; your choice of sprinkles won’t tell you which salt was used in the bread.