People organising a shared breakfast
If several people are joining you, you’ll need to plan both the quantity of rusks and the amount of chocolate sprinkles. A large pack of topping doesn’t tell you how many rusks you’ll need.
Who is this for?
Shoppers considering a larger stock-up
If you’ll use the chocolate sprinkles after the shared breakfast too, you can weigh up a larger pack against a smaller one. Check the pack size, use-by date and storage instructions.
Shoppers who read labels carefully
If you have questions about ingredients, allergens or nutritional information, both the chocolate sprinkles and the rusks matter. The word ‘dark’ is no substitute for checking the allergen information on the pack you choose.
What should you look for when choosing?
First work out how much you need of each item for breakfast. Then choose the pack size and flavour, and read the label on both products.
| What to consider | What should you check? | Who does this matter to? |
|---|---|---|
| Matching rusks and topping | Check the quantity of chocolate sprinkles and the number of rusks in each pack. | When several people are joining me, I want to have enough rusks as well as enough topping. Around 36% of consumers prioritise planning both items. |
| Size of the chocolate sprinkles pack | Compare the net weight and use-by date of a large pack with a smaller one. | A large pack suits me if I’ll use the chocolate sprinkles after this breakfast too. Around 29% of consumers give expected use the highest priority. |
| Milk, dark or flakes | Read the product name and ingredients: chocolate sprinkles and flakes are different types of topping. | I want to serve a particular flavour or type of topping, even if another pack is larger. This comes first for around 21% of consumers. |
| Allergens and nutritional information | Check the allergen information and nutritional values on both labels; also look for any ‘may contain’ statements. | When ingredients or allergens determine my choice, I look beyond whether the product is labelled milk or dark. This label check matters most to around 14% of consumers. |
Common mistakes
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Assuming a large bag of chocolate sprinkles is a complete breakfast set
A pack of chocolate sprinkles doesn’t automatically include enough rusks for everyone. Albert Heijn sells rusks and chocolate sprinkles as separate products.
Add both products to your shopping list and check how many rusks you want to serve.
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Assuming ‘dark’ means ‘free from milk and soya’
Albert Heijn’s description of De Ruijter Dark Chocolate Sprinkles lists milk and soya as allergens and says the product may contain lactose. So the flavour name alone doesn’t tell you enough about allergens.
Check the allergen information for the exact variety you’re choosing just before you buy.
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Assuming every rusk contains iodised baker’s salt
The Dutch agreement published in the Government Gazette in 2008 describes efforts to encourage the use of iodised baker’s salt; it doesn’t guarantee the ingredients in every pack of rusks.
Check the ingredients list on the rusks you’ve chosen, or ask the manufacturer which salt they use if that information matters to your choice.
Brands compared
Compare specific varieties rather than relying on the brand name alone: pack size, type of topping and label information vary by product.
Jumbo
Jumbo lists milk and dark chocolate sprinkles in 600 g packs.
- The dark variety lists at least 32% cocoa solids.
- The milk variety lists milk as an allergen; check the current label for both varieties.
De Ruijter
Albert Heijn lists De Ruijter Dark Chocolate Sprinkles in a 390 g pack.
- The product information offers a clearly defined option if you’re specifically looking for dark chocolate sprinkles.
- Albert Heijn lists milk and soya as allergens and says the product may contain lactose.
Venz
The Venz Milk Chocolate Sprinkles described here come in a 400 g pack.
- A milk chocolate option for anyone looking for this type of chocolate sprinkles.
- Jumbo lists milk, soya and lactose as allergens and advises storing the product in a cool, dry place.
Kiekeboe
ALDI describes Kiekeboe as dark chocolate sprinkles in a 600 g pack.
- ALDI states that this variety contains Rainforest Alliance cocoa.
- Check the label on the pack you buy for allergen and nutritional information.
Albert Heijn
AH Wholemeal Rusks are one option to serve alongside chocolate sprinkles; Albert Heijn lists a 140 g pack with 13 portions.
- The stated number of portions helps you plan how many rusks to serve.
- Choose the chocolate sprinkles separately and check the rusk label too.
Products for rusks with chocolate sprinkles
These products offer separate options for the topping and the rusk base. The 600 g pack is chocolate sprinkles; the dark flakes are a different type of topping. Choose the base and topping you want, and check the label on both.
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g'woon milk chocolate sprinkles with smileys, 600 g
For anyone serving milk chocolate sprinkles at a shared breakfast. The pack contains 600 g of sprinkles; choose the rusks separately and check the allergen information on the label.
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g'woon Flakes Pure, 300 g
For anyone considering dark flakes as a sweet topping for rusks instead of chocolate sprinkles. This is a 300 g pack; check the label if you need to avoid particular ingredients or allergens.
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Bolletje wholemeal rusks, 13 pieces
A wholemeal rusk base for anyone planning how many pieces they need for a shared breakfast. The pack contains 13 pieces; add chocolate sprinkles separately, and read the rusk label if ingredients or allergens matter to you.
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Bolletje Dark Whole Wheat Rusk, 10 pieces
Another wholemeal rusk base to pair with your choice of topping. The pack contains 10 pieces; match the quantity to the number of people eating and check the ingredients for the variety you’ve chosen.
Frequently asked questions
Does a large bag contain both rusks and chocolate sprinkles?
Don’t assume that a large bag of chocolate sprinkles includes rusks too. The chocolate sprinkles and rusks discussed here are sold separately, so choose the quantity you need of each for a shared breakfast.
When is a 600 g pack of chocolate sprinkles a good choice?
A 600 g pack is most suitable when several people will be using it and you want to keep the remainder. Check the use-by date and storage instructions, and don’t base the number of rusks you need solely on the weight of the topping.
Are dark chocolate sprinkles free from milk and soya?
No, you can’t assume that from the word ‘dark’. For De Ruijter Dark Chocolate Sprinkles, Albert Heijn lists milk and soya as allergens and says the product may contain lactose. So check the information on the exact pack you choose.
Does every rusk contain iodised baker’s salt?
You can’t assume that every rusk does. The agreement published in the Government Gazette in 2008 concerns efforts to encourage the use of iodised baker’s salt; it doesn’t guarantee that every product contains it. Check the ingredients or ask the manufacturer which salt they use.
How should you store rusks and chocolate sprinkles after opening?
Follow the instructions on the packs you’ve chosen. Albert Heijn advises storing its wholemeal rusks in a cool, dark and dry place, and keeping them in a sealed tin after opening. Jumbo advises storing Venz Milk Chocolate Sprinkles in a cool, dry place.