Who is this choice relevant to?

Festival campers without a fridge

You want to bring rusks and chocolate sprinkles without relying on chilled storage. The Voedingscentrum recommends choosing foods that are less perishable when camping. Also check the storage instructions, best-before date and packaging of everything you take with you.

Shoppers looking for a particular flavour

You’re choosing between dark chocolate sprinkles and a mix with vanilla flavour. Compare the ingredients of the specific varieties, especially if allergens are a factor in your decision.

Groups sharing breakfast

You want the pack size to suit the number of people and meals. A larger pack is practical if the group can finish it and you can keep the opened pack dry.

What should you look for when choosing?

First, decide how you’ll store the pack at the campsite and how much the group will use. Then choose the flavour and check the labels on both the chocolate sprinkles and the rusks.

What to consider What to check before buying Who is this important for?
Storage and transport Check that the pack is intact, read the storage advice and find a dry place where you can seal it securely. Without a fridge, I want to keep my supplies dry throughout the festival. For around 33% of consumers, storage and transport are the top priorities.
Flavour Check whether you’re buying dark chocolate sprinkles or a mix with, for example, vanilla flavour, and read the ingredients for that variety. If the sprinkles are a special part of breakfast, I mainly want to choose a flavour the group will enjoy. Around 25% of consumers put flavour first.
Pack size Compare the net weight with the number of people and meals, and consider how you’ll store the pack once it’s open. For a shared breakfast, I want to bring enough without being left with an opened pack. Around 25% of consumers give the right pack size top priority.
Label information Read the ingredients, allergen information and nutritional values on both packs. Compare nutritional values on the same basis, such as per 100 g. If I need to keep track of ingredients or nutritional values, the label must give clear information about these specific products. For around 17% of consumers, this is the most important question when buying.

Common mistakes

  • Treating ‘premium’ as a product specification

    The word doesn’t tell you what type of sprinkles you’re getting, or what the ingredients and nutritional values are. A party mix and dark chocolate sprinkles are also different varieties.

    Compare the exact product names and labels, then choose the flavour you want to take with you.

  • Bringing a large pack without a storage plan

    An opened pack still needs a dry place and a securely closed packet at the campsite.

    Choose a size that suits the group and decide in advance where you’ll store the pack after breakfast.

    Any leftovers need to be stored properly after the festival, too.

  • Assuming ‘dark’ means allergen-free

    The word ‘dark’ doesn’t rule out milk or soya. A mix may also contain other relevant ingredients, including wheat.

    Every time you buy, check the allergen information on the physical packaging of both the chocolate sprinkles you’ve chosen and the rusks.

  • Assuming all rusks contain iodised baker’s salt

    A general rule about adding iodine through baker’s salt doesn’t tell you which ingredients are in an individual pack of rusks.

    Check the ingredients list on the rusks you’re actually taking with you.

Brands to compare

These brands offer specific chocolate sprinkle varieties to compare. The features listed apply to the products described, not to a brand’s entire range.

De Ruijter

As well as dark and milk chocolate sprinkles, the range includes Hagelfeest, a mix of chocolate sprinkles and vanilla-flavoured sprinkles.

  • Albert Heijn describes Hagelfeest as a combination of both types of sprinkles.
  • The ingredients and allergens in Hagelfeest aren’t necessarily the same as those in a dark chocolate variety, so check the pack you choose.

Venz

Worth considering if you want to compare dark chocolate sprinkles, among other options.

  • Jumbo lists Venz Puur Chocolade Hagelslag in a 400 g pack.
  • For this variety, Jumbo lists milk and soya, and states that the product may contain lactose.

AH

Albert Heijn’s own-brand range includes a 400 g pack of dark chocolate sprinkles.

  • Albert Heijn states that AH Hagelslag puur contains at least 32% cocoa solids.
  • The product information lists milk and lactose; check the label again when you buy.

Jumbo

An own-brand option to consider if you’re looking for a larger pack of dark chocolate sprinkles.

  • Jumbo lists Chocoladehagelslag Puur in a 600 g pack.
  • This variety is labelled as possibly containing milk.

Mister Choc

The Lidl range includes Mister Choc Hagelslag puur in a 600 g pack.

  • The stated pack size makes it easier to choose an amount to suit your group.
  • Check the pack in store for the ingredients, allergens and nutritional values of the specific product.

Kiekeboe

ALDI lists Kiekeboe Hagelslag puur in a 600 g pack.

  • The pack size gives you a useful starting point for planning a shared breakfast.
  • Check the current label before comparing the ingredients or allergens with another variety.

Chocolate sprinkles for rusks

These products are chocolate sprinkle varieties to put on rusks, not complete combinations with rusks. Compare the flavour and pack size, choose your rusks separately and check both packs before you leave.

De Ruijter Intense Pure Chocolate Sprinkles, 200 g

De Ruijter Intense Pure Chocolate Sprinkles 200 g

A dark chocolate option for anyone looking for this flavour at breakfast during the festival.

The pack contains 200 g. Check the ingredients, allergens and storage instructions on the pack.

View on Joybuy
De Ruijter Flake Feast, 200 g

De Ruijter Flake Feast 200 g

An option if you’d prefer a festive variety of sprinkles on your rusks rather than dark chocolate sprinkles on their own.

The pack contains 200 g. Read the ingredients and allergen information for this variety on the packaging.

View on Joybuy
De Ruijter Chocolate Chunks, 390 g

De Ruijter Chocolate Chunks 390 g

A chocolate variety to consider when several campers will be sharing the same pack.

The pack contains 390 g. Decide whether you can finish this amount and store the opened pack according to the label.

View on Joybuy
De Ruijter Hail Chocolate Pure, 390 g

De Ruijter Hail Chocolate Pure 390 g

A dark chocolate variety for a group who want to share this flavour on their rusks.

The pack contains 390 g. Don’t assume ‘Pure’ means allergen-free; check the current label for details.

View on Joybuy
Venz Chocolate Sprinkles and Sprinkles with Vanilla Flavour, 400 g

Venz Chocolate Sprinkles and Sprinkles with Vanilla Flavour 400 g

A chocolate and vanilla option for anyone who prefers a mix on their rusks.

The pack contains 400 g. Check that this amount suits your group and read the allergen information on the pack.

View on Joybuy

Frequently asked questions

Can you take chocolate sprinkles if there’s no fridge at the festival campsite?

Yes, as long as you can follow the storage instructions for the chocolate sprinkles you’ve chosen and keep the pack dry and tightly closed. The Voedingscentrum recommends choosing foods that are less perishable when camping. Before you leave, also check the best-before date and packaging of everything you’re taking for breakfast.

Are dark chocolate sprinkles free from milk and soya?

No, you can’t tell from the name ‘dark’. Jumbo lists milk and soya for Venz Puur Chocolade Hagelslag. If you have allergies, always check the current label for the exact variety of chocolate sprinkles and the rusks.

Does ‘premium’ tell you anything about the nutritional value of chocolate sprinkles?

No, the word doesn’t give you the nutritional values for a specific product. Compare the nutritional information for the varieties you’re considering on the same basis, such as per 100 g, and check the ingredients and portion size separately.

Does every pack of rusks contain iodised baker’s salt?

You can’t tell from the product category. Dutch rules on adding iodine through baker’s salt don’t tell you which ingredients an individual rusk brand uses; check the ingredients list on the pack you’ve chosen.

What pack size is best for a festival group?

Choose a size that suits the number of people eating and the planned breakfasts or snack times. A larger pack is only practical if you can close it securely after opening, keep it dry and use up the leftovers.