Who is this combination for?

An Easter breakfast with different tastes to cater for

If you want children and adults to have a choice, you can pair plain or wholemeal rusks with milk, dark or another flavour of chocolate sprinkles. Check that the ingredients in each combination are suitable for everyone at the table.

Shoppers looking for wholemeal rusks

If you want to serve chocolate sprinkles but would prefer a wholemeal base, compare the product description and the fibre content per 100 g or per rusk. Rusks containing grains or seeds may also contain other allergens.

Shoppers comparing labels and quantities

If you’re buying for a larger group or need to take allergens into account, compare the pack sizes and labels on the exact products. A different flavour or pack size does not necessarily mean the ingredients are the same.

What should you look for when choosing?

First choose which rusks you want to serve, then decide which chocolate sprinkles to pair with them. Jumbo lists both plain and wholemeal rusks; when it comes to chocolate sprinkles, the flavour and the label on your chosen variety matter too.

What to consider What to look for Who it matters to
Flavour for your guests Choose between milk, dark and other flavours of chocolate sprinkles, and check the ingredients in your chosen variety. If several people prefer different toppings, I want to be able to choose a flavour to suit them. For around 40% of consumers, flavour is the top priority.
Wholemeal rusks Check the product description and compare the stated fibre content per 100 g or per rusk. I want to serve chocolate sprinkles, but choosing the rusks is just as important to me. For around 30% of consumers, a wholemeal or fibre-focused base is the top priority.
Ingredients and allergens Read the current ingredients and allergen information on both packs, including when choosing a different flavour. If I need to take allergens into account, I can’t rely on the name of the rusks or chocolate sprinkles alone. Around 20% of consumers put checking the labels first.
How much you need Compare the pack sizes of the chocolate sprinkles and work out how many rusks you’ll need for your guests. For a larger Easter breakfast, I want to have enough rusks and toppings without judging by the size of just one pack. The quantity needed is the top priority for around 10% of consumers.

Common mistakes

  • Assuming dark rusks are wholemeal

    The colour alone won’t tell you whether the rusks are described as wholemeal or how much fibre they contain.

    Check the product description and compare the nutritional information per 100 g or per rusk. The Netherlands Nutrition Centre gives an average of 0.8 g of fibre per 10 g wholemeal rusk; the value for a specific product may differ.

  • Guessing allergens from the flavour name

    The products reviewed show why it’s worth checking both packs: Albert Heijn lists milk and soya for De Ruijter Specials Intens Puur, while Bolletje Vezelrijk Boeren Beschuit Volkoren lists wheat, oats, barley and sesame, among other ingredients.

    Read the allergen information for the exact chocolate sprinkles and rusks you’re buying.

  • Looking only at the size of the chocolate sprinkles pack

    A larger pack isn’t automatically the same flavour or recipe as a smaller one. You’ll also need to consider how many rusks you want to top for breakfast.

    Work out how much you need first, then compare the pack sizes and ingredients of the varieties you’re considering.

  • Assuming every rusk contains iodised baker’s salt

    You can’t tell which salt has been used in a particular pack just from the product type.

    If this matters to you, check the ingredients list or ask the manufacturer about the product you’ve chosen.

Brands to compare

De Ruijter

A brand to consider if you want to choose between milk and dark chocolate sprinkles for your Easter breakfast.

  • Jumbo lists 390 g packs of De Ruijter milk and dark chocolate sprinkles.
  • For its separate Specials Intens Puur variety, Albert Heijn lists at least 52% cocoa solids, 43 g of sugars per 100 g, and milk and soya as allergens. This information does not necessarily apply to other varieties.

Venz

A brand to compare if you’d like to serve different flavours of chocolate sprinkles.

  • Jumbo lists milk and several other flavours from Venz. Joybuy’s product information states that one 400 g variety with chocolate and vanilla sprinkles contains at least 32% cocoa solids.
  • That chocolate and vanilla variety lists milk, soya and wheat; check the label again if you choose a different Venz flavour.

Bolletje

A brand to compare if you’re looking for wholemeal rusks to use as a base for chocolate sprinkles.

  • Albert Heijn describes Bolletje Vezelrijk Boeren Beschuit Volkoren as 100% wholemeal, with 10 g of fibre per 100 g.
  • The same product specification lists wheat, oats, barley and sesame, among other ingredients. Check the label on any other Bolletje variety you choose.

Jumbo

A supermarket own brand to compare plain, wholemeal and other types of rusks with different flavours of chocolate sprinkles.

  • The Jumbo catalogue lists several types of rusks and own-brand chocolate sprinkles in different flavours and pack sizes.
  • Compare the ingredients and nutritional information for each product; the availability of several varieties doesn’t indicate a ranking of their quality.

Kiekeboe / ALDI-huismerk

A dark chocolate sprinkles variety to consider if you’re looking for a larger pack to serve several people.

  • ALDI lists Kiekeboe dark chocolate sprinkles in a 600 g pack.
  • The pack size doesn’t tell you whether the ingredients, flavour and allergens are the same as those in another dark chocolate sprinkles product.

Rusks and chocolate sprinkles at Joybuy

These products include chocolate sprinkles in different flavours and pack sizes, as well as wholemeal rusks as a possible base. The rusks and chocolate sprinkles are sold separately, so choose both parts of the combination yourself.

Venz chocolate and vanilla sprinkles, 400 g

Venz chocolate and vanilla sprinkles – 400 g

An option if you’d like to offer vanilla as well as chocolate flavour; choose the rusks separately.

Joybuy’s product information states that it contains at least 32% cocoa solids and lists milk, soya and wheat as allergens. Check the current label for this variety.

View at Joybuy
De Ruijter dark chocolate sprinkles, 390 g

De Ruijter dark chocolate sprinkles – 390 g

For anyone who wants to serve dark chocolate sprinkles on their chosen rusks; the rusks aren’t included in this pack.

Joybuy’s ingredients information lists soya lecithin and milk fat, among other ingredients. Check the current packaging for this exact variety for allergen information.

View at Joybuy
g'woon milk chocolate sprinkles with smiley faces, 550 g

g'woon milk chocolate sprinkles with smiley faces – 550 g

A milk chocolate option with shaped sprinkles for anyone who’d like to serve them on rusks; choose the rusks separately.

The product name states that the pack contains 550 g. Check the label on this variety for ingredients and allergen information.

View at Joybuy
Venz milk chocolate sprinkles, 380 g

Venz milk chocolate sprinkles – 380 g

A milk chocolate sprinkles option for anyone who wants to serve this flavour on plain or wholemeal rusks.

The product name states that the pack contains 380 g. Check the current label before choosing these sprinkles for anyone with allergen requirements.

View at Joybuy
Bolletje dark wholemeal rusks, 10 pieces

Bolletje dark wholemeal rusks – 10 pieces

A wholemeal base if you’d like to choose your own chocolate sprinkles to serve with the rusks; topping not included.

The product name states that the pack contains 10 pieces. Compare the nutritional information and allergens on the rusk packaging with those of the chocolate sprinkles you choose to serve with them.

View at Joybuy

Frequently asked questions

When should I choose wholemeal rusks with chocolate sprinkles?

Choose wholemeal rusks if you want to consider the ingredients in the base as well as the flavour of the chocolate sprinkles. The Netherlands Nutrition Centre gives an average of 0.8 g of fibre per 10 g wholemeal rusk; compare the nutritional information on the specific pack to help you decide.

Which allergens should I check in this combination?

Check the rusks and chocolate sprinkles separately, as ingredients vary between products. Albert Heijn lists milk and soya for De Ruijter Specials Intens Puur and wheat, oats, barley and sesame, among other ingredients, for Bolletje Vezelrijk Boeren Beschuit Volkoren. Always read the current labels on the products you’ve chosen.

Does every rusk contain iodised baker’s salt?

You can’t assume that based on the product type. Check the ingredients list on the rusks you want to buy or ask the manufacturer which salt they use.

How do I work out how much I need for an Easter breakfast?

Decide how many rusks you want to serve, then compare the pack sizes of the chocolate sprinkles. Also consider the flavour and ingredients: a larger pack isn’t necessarily the same variety as a smaller one.

How should I store rusks and chocolate sprinkles until Easter brunch?

Follow the storage instructions and use-by or best-before date on each product’s own packaging. Seal opened packs as directed, so you don’t have to rely on information for a different variety.