Who is this choice for?

Hosts who like to offer variety

You want to top the rusks yourself and put a choice of flavours on the table. According to Albert Heijn’s product information, a mix such as De Ruijter Hagelfeest combines chocolate sprinkles with vanilla-flavoured sprinkles.

Brunch planners who like to keep things organised

You’re looking for a way to give several guests a choice without passing around one large pack. According to Albert Heijn, De Ruijter Kleintjes contains eight individual portions with different types of chocolate sprinkles and chocolate flakes.

Shoppers who check both labels

You want to be able to check the ingredients and allergens in the complete combination. That means checking both the rusks and the chocolate sprinkles, especially if a guest needs to avoid certain ingredients.

What should you look for when choosing?

First decide on the flavour and presentation you want. Then consider how you’ll serve your guests, and check the information on both packs before you buy.

What to consider What should you check? Who is this important to?
Flavour and presentation Check which flavours a mix contains and whether any stated cocoa percentage applies to that particular type of chocolate sprinkles. I want guests to choose between different flavours and see the toppings on the table. For an estimated 50% of consumers, flavour and presentation come first.
Serving and sharing Compare a shaker pack with individual portions in terms of contents and the variety of flavours. When I’m hosting several guests, I want to share out the different types of chocolate sprinkles easily. Around 30% of consumers prioritise ease of serving.
Ingredients and nutritional information Check the ingredients, allergens and nutritional information on both packs; for the rusk base, check which type you’re choosing. I want to know what’s in both the rusks and the topping before serving them. Around 20% of consumers put checking the labels first.

Common mistakes

  • Treating ‘premium’ as a product specification

    The word alone doesn’t tell you what ingredients a product contains or its nutritional value. A specific detail, such as the cocoa percentage of a particular product, gives you something concrete to compare.

    Compare the flavour description and the label on the pack you want to buy, rather than relying on the word ‘premium’ alone.

  • Assuming an older ready-made option is still available

    Jumbo states on its product page for Jumbo Beschuit met Hagelslag Melk that this variant is no longer part of its online range. The page isn’t a reason to assume you can still order the product.

    Choose plain rusks and chocolate sprinkles if you want to put the combination together yourself. If you’d prefer a ready-made product, check the current range first.

  • Only checking the chocolate sprinkles label

    The rusk base also affects the ingredients and allergens in the combination. And don’t assume from the product name that rusks or other brunch bread are made with iodised baker’s salt: according to the Netherlands Nutrition Centre, bakers aren’t required to use it.

    Check the packaging for both products. If the type of salt matters to you and the label doesn’t make it clear, ask about the ingredients of the bread product in question.

Brands to consider

De Ruijter

Worth considering if you’re looking for a mix of chocolate sprinkles or individual portions for Easter brunch.

  • According to Albert Heijn, Hagelfeest combines chocolate sprinkles with vanilla-flavoured sprinkles; Kleintjes contains eight portions of different types of chocolate sprinkles and chocolate flakes.
  • Check the ingredients and allergens on the current packaging of each product you choose.

Venz

A brand to explore if you want to compare different types of chocolate sprinkles.

  • Jumbo lists Venz milk, dark and white chocolate sprinkles, among other options.
  • Flavour, pack size and ingredients vary by product, so choose based on the specific variant.

Bolletje

An option if you want to choose your rusk base separately first.

  • Albert Heijn and Jumbo list Bolletje rusk products, including Bakkers Beschuit Origineel at Jumbo.
  • The rusks are just the base for this combination; you choose the chocolate sprinkles and check their ingredients separately.

Jumbo

Worth considering as a supermarket own brand if you want to compare different types of plain rusks.

  • Jumbo lists plain and multigrain rusks, among other options; the product page describes its plain rusks as twice-baked.
  • According to Jumbo, the previously listed ready-made Jumbo Beschuit met Hagelslag Melk is no longer part of its online range.

Products for a combination you put together yourself

These Joybuy products include separate toppings and a rusk base for anyone who wants to make their own combination. If you choose a topping, pick your rusks separately; if you choose rusks, pick your chocolate sprinkles separately. Check the packaging of both products before serving them to your guests.

De Ruijter Flake Feast, 200 g

De Ruijter Flake Feast, 200 g

A separate topping for anyone who wants to top their rusks just before serving. The pack contains 200 g; choose your rusks separately and, if you have allergies, check the label on the pack you buy.

View at Joybuy
De Ruijter Intense Pure Chocolate Sprinkles, 200 g

De Ruijter Intense Pure Chocolate Sprinkles, 200 g

A good choice if you want to use one type of dark chocolate sprinkles as a separate topping. The pack contains 200 g; choose your rusks separately and check the ingredients on the current packaging.

View at Joybuy
De Ruijter Chocolate Chunks, 390 g

De Ruijter Chocolate Chunks, 390 g

A chocolate topping to choose separately for your rusk combination. The pack contains 390 g; the rusks are a separate choice, and the label tells you which ingredients you’ll be serving.

View at Joybuy
De Ruijter Hail Chocolate Pure, 390 g

De Ruijter Hail Chocolate Pure, 390 g

Dark chocolate sprinkles for anyone who wants to choose their topping separately from the rusks. The pack contains 390 g; check the label if the exact ingredients matter to you.

View at Joybuy
Bolletje Dark Whole Wheat Rusk, 10 pieces

Bolletje Dark Whole Wheat Rusk, 10 stuks

A wholemeal rusk base for anyone who wants to add their own topping. The pack contains 10 pieces; choose your chocolate sprinkles separately and check the labels on both products.

View at Joybuy

Frequently asked questions

Are ready-made rusks with chocolate sprinkles more convenient for an Easter brunch?

It depends on how you want to serve them: with plain rusks and separate chocolate sprinkles, guests can choose their own combination. Jumbo says its ready-made Beschuit met Hagelslag Melk is no longer part of its online range, so check a current product page before relying on a ready-made option.

What does ‘premium’ tell you about chocolate sprinkles?

The word ‘premium’ doesn’t tell you what ingredients a product contains or its nutritional value. Look for information specific to the product: according to Albert Heijn, the chocolate sprinkles in De Ruijter Hagelfeest contain at least 32% cocoa solids, and the mix combines them with vanilla-flavoured sprinkles.

Should I check the rusks for allergens as well as the chocolate sprinkles?

Yes. Check the labels on both products if allergens are a concern for your guests. Albert Heijn lists milk, soya, wheat and cereals containing gluten for De Ruijter Hagelfeest; that information doesn’t automatically apply to other types of chocolate sprinkles.

Do Dutch rusks always contain iodised baker’s salt?

No, don’t assume they do without checking the product information. The Netherlands Nutrition Centre says bakers aren’t required to use baker’s salt. Check the ingredients of the rusks in question or, for unpackaged bread products, ask which salt has been used.

How can I keep rusks crisp for brunch?

Store the rusks according to the instructions on the packaging and add the topping just before serving. Jumbo recommends storing its plain rusks in a cool, dry and dark place; for another product, follow the instructions on the pack you buy.