Brunch hosts catering for different tastes
If not everyone wants the same type of rusk or chocolate sprinkles, serve plain and wholemeal rusks separately and let guests choose their own topping. Both Albert Heijn and Jumbo stock both types of rusk.
Who is this choice important for?
Guests who prefer wholemeal rusks
If you enjoy rusks with chocolate sprinkles but pay attention to the type of rusk, compare the ingredients and fibre per 100 g of wholemeal varieties. Nutritional values can vary between products.
Shoppers with allergy or dietary concerns
Before buying and serving, check the latest ingredients and allergen information for both the rusks and the chocolate sprinkles. A product name or packaging you’ve bought before is no substitute for checking.
What should you consider when choosing?
First decide which types of rusk you want to serve, then choose the chocolate sprinkles to go with them. Check the labels on the packs you’ve chosen before serving.
| What to consider | What to check when buying | Who it matters most to |
|---|---|---|
| Choosing between plain and wholemeal | Check which packs contain plain rusks and which contain wholemeal rusks, and serve them separately. | If my guests prefer different flavours and textures, I don’t want to serve everyone the same type of rusk. This freedom of choice is a priority for around 31% of consumers. |
| Rusk base and fibre | Compare the ingredients and fibre per 100 g on the packaging of wholemeal varieties. | I want to serve chocolate sprinkles, but I choose my rusks mainly for their wholemeal base and stated nutritional values. This is the main consideration for around 31% of consumers. |
| Allergens on both packs | Read the ingredients, highlighted allergens and relevant warnings on both the rusks and the chocolate sprinkles. | When I’m buying for someone with an allergy, I need to be able to check both products separately before serving them. Around 23% of consumers prioritise checking labels. |
| Opened packs and leftovers | Think about how many varieties you want to open and follow the storage instructions on the pack you’ve chosen. | I want to offer a choice without having too many opened packs left over after brunch. For around 15% of consumers, storing leftovers is the biggest consideration. |
Common mistakes
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Assuming wholemeal means allergen-free
Wholemeal describes the grain base, not the absence of allergens. Albert Heijn lists wheat and egg among the ingredients in its wholemeal rusks; this product information doesn’t automatically apply to other brands.
Before buying or serving food to guests, check the latest allergen information on the packaging of both the rusks and the chocolate sprinkles.
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Choosing only the chocolate sprinkles
Offering an extra flavour of chocolate sprinkles won’t help someone who would prefer a different type of rusk.
So first decide whether to serve plain rusks, wholemeal rusks or both. Then choose chocolate sprinkle varieties to offer the flavours you want.
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Opening more packs than you need
If you open several packs to offer a choice of plain and wholemeal rusks, you may have leftovers. Rusks can go soft or stale if they aren’t stored properly.
Open what you expect to serve, and store any leftover rusks in a dry, airtight place, following the instructions on the packaging.
More opened packs also mean you’ll need more space to store the leftovers separately.
Brands to consider
Albert Heijn
Albert Heijn stocks plain and wholemeal rusks, as well as different types of chocolate sprinkles.
- The product page for AH wholemeal rusks lists the ingredients, nutritional information, allergens and storage instructions.
- Albert Heijn notes that product information can change, so check the packaging of the product you actually buy.
De Ruijter
De Ruijter is an option if you want to offer different flavours of chocolate sprinkles alongside your chosen type of rusk.
- Albert Heijn and Jumbo stock De Ruijter varieties including dark, milk and mixed chocolate sprinkles.
- Check the ingredients and pack size of the specific variety you choose. The flavour name alone won’t tell you whether it contains allergens.
Venz
Venz offers chocolate sprinkle varieties for anyone who wants to choose their topping separately from their rusks.
- Albert Heijn and Jumbo’s product ranges include Venz dark chocolate sprinkles.
- Check the packaging of the variety you choose for its ingredients and allergens. Don’t assume it’s suitable based on the flavour name.
Jumbo
Jumbo stocks different types of rusks and chocolate sprinkles, including its own-brand products.
- The rusk range includes plain and wholemeal varieties, as well as options with grains and seeds.
- The products available may vary by shop or online store.
Lidl
Lidl stocks wholemeal rusks as a possible base for chocolate sprinkles at brunch.
- Lidl’s product page lists wholemeal rusks.
- Check which rusks and chocolate sprinkles are available in store or online, and read the labels on both products.
Rusks and chocolate sprinkles at Joybuy
These products offer separate elements for your Easter brunch: chocolate sprinkles for the topping and plain or wholemeal rusks for the base. Choose each separately to suit your taste, the ingredients and your guests’ preferences.
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G'woon Just Sprinkles Mix, 400 g
A mixed variety of chocolate sprinkles for anyone who wants to offer one topping alongside a choice of rusks.
This is a 400 g pack of chocolate sprinkles; rusks are sold separately. Check the latest packaging for ingredients and allergens.
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g'woon dark chocolate sprinkles, 400 g
A dark chocolate sprinkle option for guests who want this flavour on their rusks.
The pack contains 400 g of chocolate sprinkles; rusks aren’t included. If anyone has an allergy, check the label on the pack you choose.
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Venz milk chocolate sprinkles, 400 g
A milk chocolate option for guests who prefer this flavour as a topping.
The pack contains 400 g of chocolate sprinkles. Choose your rusks separately, and check both labels if allergens are a concern.
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Bolletje wholemeal rusks, 13 pieces
A wholemeal rusk option for guests who want it alongside or instead of plain rusks.
The pack contains 13 rusks. Choose chocolate sprinkles separately, and check the packaging of both products if anyone has an allergy.
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g'woon plain rusks, 125 g
A plain rusk option to serve alongside wholemeal rusks.
The pack contains 125 g of rusks. Add chocolate sprinkles separately, and check the packaging for ingredients and allergens.
Frequently asked questions
Should I choose wholemeal or plain rusks for Easter brunch?
Serve both if your guests have different preferences; choose just wholemeal or plain if one type suits your group. If you prefer wholemeal, compare the ingredients and nutritional values on the specific pack, and let guests choose their own chocolate sprinkles.
Which allergens should I check in rusks with chocolate sprinkles?
Check the allergens on the latest packaging of both the rusks and the chocolate sprinkles, bearing in mind the needs of the person you’re buying for. The Netherlands Food and Consumer Product Safety Authority says allergens must be listed on the label of pre-packed products, so don’t rely on the product name alone.
How should I store rusks left over after brunch?
Store opened rusks in a dry, airtight place and follow the instructions on the packaging. The Netherlands Nutrition Centre recommends storing opened wholemeal rusks in a kitchen cupboard for up to a month. Check the quality of the product before serving any leftovers.