Who is this choice for?

Brunch planners on a tight budget

You’re shopping for several guests and want to know how many rusks and how much chocolate sprinkles you’ll need, without ending up with lots left over.

Small households

You’re setting a small table and would rather choose a pack you can still use after Easter than buy more than you need.

Brunch planners who compare labels

You want to know the allergens and nutritional values of both the rusks and the topping, perhaps because of your guests’ needs or a preference for wholemeal rusks.

What should you look for when choosing?

First work out how much you’ll serve and what pack size suits your plans. Then compare the labels on the specific rusk and chocolate sprinkle varieties you’re considering.

What to consider What to check when buying Who it matters to
Amount per guest Count the rusks in each pack and decide how much chocolate sprinkles you want to serve on each one. If I’m setting the table for several guests, I want to buy enough without getting far too much. For around 33% of consumers, the amount per guest is the top priority.
Leftovers Compare the net weight, best-before date and storage instructions on both packs. For a small brunch, I’d rather choose an amount I can still use after Easter. Around 20% of consumers prioritise a suitable pack size.
Allergens and ingredients Check the allergen information on both packs, including any warnings about possible cross-contamination. If a guest has a food allergy, I need to check the exact products before serving them. For around 20% of consumers, this is their main concern.
Sugars and fibre Compare the nutritional information per 100 g and per serving, and look at the rusks and topping separately. I want to know how much chocolate sprinkles I’m serving and whether my choice of rusks suits my preference for fibre. For around 27% of consumers, this nutritional consideration matters most.

Common mistakes

  • Buying a large pack without thinking about the leftovers

    A 600 g pack of chocolate sprinkles may be more than you’ll use for a small Easter brunch. The same goes for rusks if you have a lot left afterwards.

    Choose amounts to suit your guests, and consider whether you’ll use the rest after Easter. Also check the best-before date and storage instructions.

  • Assuming dark chocolate sprinkles are low in sugars

    The word ‘dark’ doesn’t tell you how much sugar a particular variety contains per serving. The Netherlands Nutrition Centre gives an average of 9.4 g of sugars per 15 g of chocolate sprinkles.

    Compare the nutritional information on the packs themselves and decide how much you want to serve.

  • Guessing allergens from the product photo

    Rusks and chocolate sprinkles each have their own ingredients. For example, Jumbo’s plain rusks list wheat and egg, while the product information for De Ruijter Dark Chocolate Sprinkles 390 g lists milk and soya.

    Before serving, read the current label on both packs, including any warnings about possible cross-contamination.

Brands to compare

Jumbo

The own-label range includes plain rusks in packs of 13 and chocolate sprinkles in 600 g packs.

  • The pack counts and weights make it easy to plan each part of your brunch separately.
  • Check the allergens in your chosen variety; the plain rusks list wheat and egg, among other ingredients.

De Ruijter

De Ruijter offers chocolate sprinkles in milk and dark varieties, among others, and in different pack sizes.

  • You can choose your preferred chocolate flavour and pack size separately.
  • The product information for Dark Chocolate Sprinkles 390 g lists milk and soya; check the label on the variety you buy.

Venz

Venz offers 400 g packs of milk and dark chocolate sprinkles, as well as other flavours.

  • The range gives you options for matching the topping to everyone’s taste preferences.
  • Different flavours or pack sizes may contain different ingredients, so check the pack you choose.

Bolletje

Bolletje wholemeal rusks are worth considering if you want to compare the fibre content of your rusk base.

  • The product information for the 13-piece wholemeal variety lists 11 g of fibre per 100 g.
  • The same product information lists wheat, egg and sesame as allergens. The rusks don’t change the nutritional value of the chocolate sprinkles.

Kiekeboe

Kiekeboe Fruit Sprinkles from ALDI are a colourful topping option in a 400 g pack.

  • They offer a different flavour for your brunch.
  • Fruit sprinkles aren’t chocolate sprinkles, so compare the ingredients and nutritional information if you’re choosing between the two.

Products for your Easter brunch

These products let you choose your rusks and topping separately. Work out how much of each you need, and check the labels on both packs if you’re serving them together.

Venz milk chocolate sprinkles, 400 g pack

Venz Milk Chocolate Sprinkles 400 g

A milk chocolate option for serving with rusks. The pack contains 400 g, so choose it to suit how much you’re planning to use.

View at Joybuy
De Ruijter dark chocolate sprinkles, 390 g pack

De Ruijter Dark Chocolate Sprinkles 390 g

A dark chocolate option if you’d like to serve this flavour with your rusks. The pack contains 390 g; the product information lists milk and soya as allergens.

View at Joybuy
Bolletje wholemeal rusks, pack of 13

Bolletje Wholemeal Rusks, 13 pieces

A wholemeal option if you’re considering fibre when choosing your rusks. The pack contains 13 pieces, and the product information lists 11 g of fibre per 100 g, as well as wheat, egg and sesame as allergens.

View at Joybuy
De Ruijter Intense Dark Chocolate Sprinkles, 200 g pack

De Ruijter Intense Dark Chocolate Sprinkles 200 g

A dark chocolate option in a 200 g pack, which you can weigh up against the number of servings you’re planning. Check the ingredients and allergens on the pack before serving.

View at Joybuy
Sprinkles Choca Flakes, 200 g pack

Sprinkles Choca Flakes 200 g

A 200 g pack for anyone who’d like to use flakes as a topping. Choca Flakes aren’t traditional chocolate sprinkles, so check that they’re the kind of topping you’re looking for at brunch.

View at Joybuy

Frequently asked questions

How much sugar is there in chocolate sprinkles on one rusk?

The Netherlands Nutrition Centre gives an average of 9.4 g of sugars per 15 g of chocolate sprinkles. The amount on your rusk depends on the variety you choose and how much you use, so compare the nutritional information per serving.

Can I serve rusks with chocolate sprinkles to guests with a food allergy?

You can only assess this for each combination: check the current allergen information for both the rusks and the chocolate sprinkles. For example, Jumbo plain rusks list wheat and egg, while the product information for De Ruijter Dark Chocolate Sprinkles 390 g lists milk and soya. Also check for warnings about possible cross-contamination.

How should I store rusks and chocolate sprinkles after Easter brunch?

Follow the storage instructions on both packs and seal them well after use. The product information for Jumbo plain rusks recommends a cool, dry and dark place; for De Ruijter Dark Chocolate Sprinkles, Joybuy recommends a cool, dry place away from direct sunlight.

Do Dutch rusks always contain iodine-enriched baker’s salt?

No, you shouldn’t assume this is the case for every type of rusk. Check the ingredients of the variety you choose, or ask the manufacturer which salt was used if you’d like to know.