Who is this choice relevant for?

Families planning their supplies

If rusks with chocolate sprinkles are on the table on several days, you’ll want to choose a pack size that suits how much your household uses.

Families with a firm favourite

If you’re looking for milk chocolate, dark chocolate sprinkles or a mix, a larger pack of a variety that will be left uneaten at home won’t be much use.

Families who read labels carefully

If you have questions about ingredients or allergens, you’ll need to check the label on both the rusks and your chosen sprinkles.

What should you look for when choosing?

First, work out how many rusks and how much chocolate sprinkles you expect to use. Then choose a flavour and check the labels on both products.

What to consider What should you check? Who is this most important for?
Pack size and usage Check the contents of both packs and choose an amount you can store in a dry, sealed container. If we’re eating rusks with chocolate sprinkles on several days during the holidays, I want supplies we’ll actually finish. Around 50% of consumers say this is their top priority.
Flavour Check whether it’s milk chocolate, dark chocolate or a mix; fruit sprinkles are a different type of product. For me, supplies are only useful if everyone at home will eat the flavour I choose. Around 30% of consumers put flavour first.
Ingredients and allergens Read the current ingredients and allergen information on both the rusks and the sprinkles. If certain ingredients need to be avoided, I want to be able to assess the exact combination. For around 20% of consumers, checking the labels is the most important consideration.

Common mistakes

  • Assuming that every bread or rusk product contains baker’s salt

    Seeing baker’s salt listed on a bread label tells you nothing about a different product. According to the Voedingscentrum, you can check the label to see whether baker’s salt has been used in bread.

    Check the label on the pack you’re buying, rather than assuming the same applies to rusks.

  • Judging allergens by the flavour name

    Rusks and chocolate sprinkles can contain different ingredients and allergens. A label such as dark or milk chocolate doesn’t tell you everything about the full composition.

    Check the ingredients and allergen list for the exact variety of both products, even if you’ve bought them before.

  • Buying more rusks than you can store somewhere dry

    Rusks can lose their crunch if exposed to moisture. Albert Heijn and Jumbo’s product information for their plain rusks recommends storing them in a dry, sealed container.

    Choose an amount you can keep properly sealed once opened.

Brands to consider

Jumbo

Jumbo lists its own-brand chocolate sprinkles in 600 g packs, as well as Jumbo Plain Rusks sold separately.

  • The larger pack of sprinkles may suit you if you’ll be using them on several days during the holidays.
  • Jumbo lists wheat and egg in its plain rusks; check the latest information for other possible allergens too.

Albert Heijn

Albert Heijn lists AH Plain Rusks in a 125 g pack.

  • The product information lists 4.2 g of fibre per 100 g.
  • The variety described contains, among other ingredients, wheat, rye and egg; check the pack for the current composition.

De Ruijter

De Ruijter offers, among other options, a 390 g Mix Dark Chocolate and Vanilla variety for anyone looking for that particular flavour combination.

  • According to Jumbo’s product listing, this particular mix contains at least 32% cocoa solids.
  • The mix described contains, among other ingredients, milk, soya, wheat and cereals containing gluten.

Venz

Venz Dark Chocolate Sprinkles, 400 g, is a separate option if you’re looking for dark chocolate sprinkles.

  • Albert Heijn lists at least 32% cocoa solids for this variety.
  • The variety described contains milk and soya; check the current label before choosing it.

ALDI

ALDI lists 300 g Sprinkles in milk and dark chocolate varieties, as well as a separate 400 g Kiekeboe Fruit Sprinkles product.

  • The different varieties give you a choice of sprinkle type and pack size.
  • Fruit sprinkles aren’t chocolate sprinkles, so check which type of product and flavour you’re looking for.

Lidl

Lidl lists De Ruijter Milk Chocolate Sprinkles, 390 g, as a product available in store.

  • The listing makes the flavour and pack size clear.
  • Check the product packaging in store for ingredients and allergens.

Sprinkles for this combination

These Joybuy products are sprinkles to go with rusks. Choose the rusks separately, then consider which flavour and pack size of sprinkles best suits how much you’ll use.

g'woon Hagelslag Milk Chocolate With Smileys, 600 g

g'woon Hagelslag Milk Chocolate With Smileys, 600 g

A milk chocolate variety for anyone looking to enjoy chocolate sprinkles with rusks on several occasions. The pack contains 600 g; choose rusks separately and check the ingredients and allergens on both packs.

View at Joybuy
G'woon Just Sprinkles Mix, 400 g

G'woon Just Sprinkles Mix, 400 g

A mixed variety for anyone looking for a different topping for their rusks. The pack contains 400 g; choose your rusks separately and read the label for the exact ingredients and allergen information.

View at Joybuy

Frequently asked questions

Are chocolate sprinkles a complete snack for children on their own?

No, chocolate sprinkles are a bread topping and don’t make a complete snack on their own. The Voedingscentrum lists 9.4 g of sugars in a 15 g portion of chocolate sprinkles; check the nutritional information per 100 g or per portion for a specific pack.

Which allergens should I check in rusks with chocolate sprinkles?

Check the exact packs of both the rusks and the chocolate sprinkles. Jumbo lists wheat and egg in its plain rusks, while the Venz Dark Chocolate Sprinkles described contain milk and soya; other varieties may have a different composition.

Can I assume rusks have the same baker’s salt information as bread?

No, check the rusks themselves rather than relying on information on a bread label. According to the Voedingscentrum, the label on bread states whether it was made with baker’s salt; that doesn’t tell you what’s in a different pack.

How can I keep rusks crunchy during the school holidays?

Store rusks somewhere dry and seal the pack tightly after opening. This follows the storage instructions listed by Albert Heijn and Jumbo for their plain rusks.